APG Creative Strategy Awards 2019
In association with Google
Thank you to all of you who entered the APG Creative Strategy Awards this year and for contributing to an amazing body of thinking. The standard was very high. We began with 117 papers and have shortlisted 27 wonderful examples of pure creative strategy. That includes four brilliant examples of long term strategic thinking, reflecting the valuable contribution that planners make to brands over time.
We are delighted to announce the winners.
Stephen King Strategy Agency of the Year
Won jointly by Mother London and adam&eveDDB
Dosist
5,000 Years In The Making
Gareth Goodall, Tara Goutermout
& Jason Deland
KFC - New Fries
Haters Gonna Hate, Use Them As Bait. KFC's New Fries Campaign
Pippa Morris, Vairi MacLennan, Tatiana Jezierski & Chris Gallery
Mothercare
How we put care for parents back at the heart of Mothercare
Chris Turner & Ali Wynter
FIFA
How Planning Changed the Game
Martin Beverley & David Mortimer
Marmite
Martin Beverley & Will Grundy
Which?
From Kettle Reviews to Fake News: The Re-invention of Which?
Bhavin Pabari & Matt Gladstone
C.A.L.M.
The Picture Worth A Thousand Ads: How briefing for an image, not an idea, transformed the way the UK treats male suicide
Ella's Kitchen
Clare Hutchinson & Clare Phayer
Greenpeace
There’s a Rang-tan in Our Awards Entry: How We Took Palm Oil from Obscurity to Centre Stage
Marcus Watson & Katie Mackay-Sinclair
Optrex
From 'Dry Eye' To 'Screen Eyes'
Capita for the British Army
Who Dares Wins: An Unexpected Approach to Army Recruitment
Rhonwen Lally & Matthew Waksman
The Global Fund
Moralising Fast and Slow - How we Deployed ‘The Archers of Africa’ to Dissipate Prejudice
Sarah Streator Brown and Richard Storey
HSBC
A global citizen rediscovers its voice in a changing Britain
Omar El-Gammal & Eleanor Metcalf
Skittles
How we earned Pride of place on supermarket shelves
COLLUSION
Strategy for the coming age
Lucy Jameson (Uncommon); Melissa Reeve (COLLUSION); Sarah Booth (ASOS); Sally Weavers (Craft Media); Joanna Trippett (Byte); Sophie Jewes (Starworks)
KFC - Crisis to Comeback
How strategy led KFC from crisis to comeback
Shaun Murphy, Neasa McGuinness, Pippa Morris & Chris Gallery
The Trash Isles
Ensuring the world’s first country made of trash is its last
Rob Sellars, Alaina Crystal & Craig Mawdsley
Tide
#Tide ad: How a detergent won the superbowl
Wanda Pogue & Nayantara Mukherji
ellaOne
How role play transformed the morning after
National Safety Council
Stopping Everyday Killers
Lauren Brown & Larry Gies
The United Nations
Putting the world's people back at the heart of the United Nations
