APG Creative Strategy Awards 2019
In association with Google
Thank you to all of you who entered the APG Creative Strategy Awards this year and for contributing to an amazing body of thinking. The standard was very high. We began with 117 papers and have shortlisted 27 wonderful examples of pure creative strategy. That includes four brilliant examples of long term strategic thinking, reflecting the valuable contribution that planners make to brands over time.
We are delighted to announce the winners.
Gold & Grand Prix
Stephen King Strategy Agency of the Year
Won jointly by Mother London and adam&eveDDB
APG Long Term Thinking Category
in association with
Special Prizes and Sponsors
Google Prize for Creative Bravery
Margaux Revol & Bridget Angear of AMV BBDO for Bodyform/Libresse
Denise Williams Prize for Best Performance in front of the Judges
Bhavin Pabari of GREY London for Which?
Nursery Prize for Brand Development
Gareth Goodall, Tara Goutermout & Jason Deland of Anomaly New York for Dosist
Firefish Award for Unconventional Thinking
Pippa Morris, Vairi MacLennan, Tatiana Jezierski & Chris Gallery of Mother London for KFC - New Fries
Prize for Social Impact
Richard Storey, Frances Docx & Rachel Pearson of M&C Saatchi for Change 4 Life
Best Written Paper
Clare Hutchinson & Clare Phayer of Havas London for Ella's Kitchen
For 25 years the APG has celebrated and recognised the very best in creative strategy: Strategy that has defined and redefined brands, unlocked growth, and changed behaviour through the sheer creative brilliance of thought, output and outcome.
For the 2019 Awards, we are celebrating Creative Strategy at its purest. ‘Creative Strategy’ is the theme for the awards. We’re looking for the most exciting, the most ‘I wish I’d done that’, creatively inspiring thinking on the planet.
Ideas not tactics
Core not incidental
Inspiring not dead ended
Hard to do not nothing at risk
Diverse in nature and not ads for ads sake