APG Creative Strategy Awards 2019

In association with Google

Thank you to all of you who entered the APG Creative Strategy Awards this year and for contributing to an amazing body of thinking. The standard was very high. We began with 117 papers and have shortlisted 27 wonderful examples of pure creative strategy. That includes four brilliant examples of long term strategic thinking, reflecting the valuable contribution that planners make to brands over time. 

We are delighted to announce the winners.

Gold & Grand Prix

 

Stephen King Strategy Agency of the Year

 
Won jointly by Mother London and adam&eveDDB
 

Gold

Dosist

5,000 Years In The Making

Planned by:

Gareth Goodall, Tara Goutermout

& Jason Deland

Agency:

Anomaly New York

KFC - New Fries

Haters Gonna Hate, Use Them As Bait. KFC's New Fries Campaign

Planned by:

Pippa Morris, Vairi MacLennan, Tatiana Jezierski & Chris Gallery

Agency:

Mother London

Mothercare

How we put care for parents back at the heart of Mothercare

Planned by:

Chris Turner & Ali Wynter

Agency:

mcgarrybowen

FIFA

How Planning Changed the Game

Planned by:

Martin Beverley & David Mortimer

Agency:

adam&eveDDB

Marmite

The Marmite Gene Project

Planned by:

Martin Beverley & Will Grundy

Agency:

adam&eveDDB

Which?

From Kettle Reviews to Fake News: The Re-invention of Which?

Planned by:

Bhavin Pabari & Matt Gladstone

Agency:

GREY London

Silver

 

C.A.L.M.

The Picture Worth A Thousand Ads: How briefing for an image, not an idea, transformed the way the UK treats male suicide

Planned by:

Will Grundy

Agency:

adam&eveDDB

Ella's Kitchen

Owning a lifestage

Planned by:

Clare Hutchinson & Clare Phayer

Agency:

Havas London

Greenpeace

There’s a Rang-tan in Our Awards Entry: How We Took Palm Oil from Obscurity to Centre Stage

Planned by:

Marcus Watson & Katie Mackay-Sinclair

Agency:

Mother London

Optrex

From 'Dry Eye' To 'Screen Eyes'

Planned by:

Jenika Hadipour

Agency:

Havas London

Capita for the British Army

Who Dares Wins: An Unexpected Approach to Army Recruitment

Planned by:

Rhonwen Lally & Matthew Waksman

Agency:

Karmarama

The Global Fund

Moralising Fast and Slow - How we Deployed ‘The Archers of Africa’ to Dissipate Prejudice

Planned by: