The Home for Planners & Strategists
APG Creative Strategy Awards 2019
In association with Google
Thank you to all of you who entered the APG Creative Strategy Awards this year and for contributing to an amazing body of thinking. The standard was very high. We began with 117 papers and have shortlisted 27 wonderful examples of pure creative strategy. That includes four brilliant examples of long term strategic thinking, reflecting the valuable contribution that planners make to brands over time.
We are delighted to announce the winners.
Gold & Grand Prix
Stephen King Strategy Agency of the Year
Won jointly by Mother London and adam&eveDDB
Gold
Dosist
5,000 Years In The Making
Planned by:
Gareth Goodall, Tara Goutermout
& Jason Deland
Agency:
Anomaly New York
KFC - New Fries
Haters Gonna Hate, Use Them As Bait. KFC's New Fries Campaign
Planned by:
Pippa Morris, Vairi MacLennan, Tatiana Jezierski & Chris Gallery
Agency:
Mother London
Mothercare
How we put care for parents back at the heart of Mothercare
Planned by:
Chris Turner & Ali Wynter
Agency:
mcgarrybowen
FIFA
How Planning Changed the Game
Planned by:
Martin Beverley & David Mortimer
Agency:
adam&eveDDB
Marmite
The Marmite Gene Project
Planned by:
Martin Beverley & Will Grundy
Agency:
adam&eveDDB
Which?
From Kettle Reviews to Fake News: The Re-invention of Which?
Planned by:
Bhavin Pabari & Matt Gladstone
Agency:
GREY London
Silver
C.A.L.M.
The Picture Worth A Thousand Ads: How briefing for an image, not an idea, transformed the way the UK treats male suicide
Planned by:
Will Grundy
Agency:
adam&eveDDB
Ella's Kitchen
Owning a lifestage
Planned by:
Clare Hutchinson & Clare Phayer
Agency:
Havas London
Greenpeace
There’s a Rang-tan in Our Awards Entry: How We Took Palm Oil from Obscurity to Centre Stage
Planned by:
Marcus Watson & Katie Mackay-Sinclair
Agency:
Mother London
Optrex
From 'Dry Eye' To 'Screen Eyes'
Planned by:
Jenika Hadipour
Agency:
Havas London
Capita for the British Army
Who Dares Wins: An Unexpected Approach to Army Recruitment
Planned by:
Rhonwen Lally & Matthew Waksman
Agency:
Karmarama
The Global Fund
Moralising Fast and Slow - How we Deployed ‘The Archers of Africa’ to Dissipate Prejudice
Planned by:
Sarah Streator Brown and Richard Storey
Agency:
M&C Saatchi
