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Upcoming Training Courses

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Essential Planning Skills

Next Course: Online

9th, 16th, 23rd, 24th, 30th September, 7th, 14th & 21st October 2025

This course is ideally suited for Planners and Strategists with 2 years+ of experience in the industry. It is designed for Strategists from a variety of disciplines – be it brand planning, digital planning, channel planning, engagement planning...

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The APG A-Z

Next Course: Online, in your own time

The APG A-Z is a series of 26 short and inspiring videos that are designed to give you all the basics for a proper understanding of the practice of planning and strategy. Whether you’re just starting out in an agency - be it in advertising, media, social, design, whatever - and have planner or strategist in your title, or you work for a client or research company and have a professional interest in strategy, this course is for you to do in your own time.

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Planning Fundamentals

Next Course: Online

3rd, 4th, 5th & 6th November 2025

Planning Fundamentals, and How to Apply Them is a brand new training course designed by Charlie Snow and Sarah Newman, to take you through the most important principles of planning and show you how to apply them.

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Business Strategy for Creative Strategists

Next Course: In-Person

17th & 18th November 2025

The course will equip you with the tools to see beyond the client brief and get to the ‘question behind the question’.  You will develop more powerful and robust strategies as a result that demonstrate to clients the value creative strategy can bring to their business.

*Dates subject to change

APG Training in association with Tracksuit
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Tracksuit is the beautiful, affordable and accessible brand tracking tool to measure and communicate the value of brand-building.

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Built from best-in-class methodology, Tracksuit is accessible and easy to understand for everyone from CMOs to CFOs, brand marketing specialists and agencies to founders.

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Trusted by agencies and over 650 modern consumer brands around the world, Tracksuit surveys thousands of people each week to track consumer awareness, consideration, usage, preference and perceptions of a brand. The data is collected from different markets and demographics, while also being used to benchmark each brand against its competitors.

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