Upcoming Training Courses

The APG A-Z is a series of 26 short and inspiring videos that are designed to give you all the basics for a proper understanding of the practice of planning and strategy. Whether you’re just starting out in an agency - be it in advertising, media, social, design, whatever - and have planner or strategist in your title, or you work for a client or research company and have a professional interest in strategy, this course is for you to do in your own time.

This practical half day workshop with Jon Leach will teach you how to use the most powerful strategic models available to planners. You’ll learn a series of strategy frameworks that you can use to solve your branding problems, including Brand Positioning, Customer segmentation, Comms, Campaign Planning, Psychology/market insight generation, Project Planning, Selling and much, much more.

APG Night School is a brand new kind of online training for planners and strategists who are new to agency life. It’s aimed at people in their first two years of work, typically under 25 years old.

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It covers the most important things planners are asked to do at the start of their career in a series of short, clear, practical modules.

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These include:

• Doing a competitive review

• Understanding the different uses of qual and quant research

• Coming up with and presenting initial strategic thoughts

• Helping out on a pitch

• Building confidence

• Learning what makes you most useful as a junior planner

This series of talks and discussions is designed to go deeper into specific AI topics that have a direct relevance to the practice of Planning and Strategy. The format will include participation and a group exercise, along with a decent time for question & answer & discussion.

The sessions will be co-hosted by Oli Feldwick, joined by guest hosts throughout the series. Our initial run of 6 sessions will end with a hybrid virtual and physical session and a chance to meet up and connect.

Planning Fundamentals, and How to Apply Them is a brand new training course designed by Charlie Snow and Sarah Newman, to take you through the most important principles of planning and show you how to apply them.

Being an excellent planner or strategist can propel you up through the ranks to senior jobs but rarely prepares you for becoming a strategic manager, running a big client or a planning department.

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This course aims to fill the strategy management gaps and give you the confidence and ability to embrace your promotion, whenever it comes, and make a success of it.

An interactive training course that shows you how to do great planning but how to do it faster, more independently and in shifting, complex environments with a wider range of colleagues and clients.