Upcoming Training Courses

Planning Fundamentals, and How to Apply Them is designed by Charlie Snow and Sarah Newman, to take you through the most important principles of planning and show you how to apply them.

This new APG course is for Strategy Directors. You may have been promoted relatively recently or you’re about to take the step up. Either way you’re a highly capable strategist with plenty of experience but you now need to embrace a different mindset and start leading the business and the team.

The course will equip you with the tools to see beyond the client brief and get to the ‘question behind the question’.  You will develop more powerful and robust strategies as a result that demonstrate to clients the value creative strategy can bring to their business.

The APG A-Z is a series of 26 short and inspiring videos that are designed to give you all the basics for a proper understanding of the practice of planning and strategy. Whether you’re just starting out in an agency - be it in advertising, media, social, design, whatever - and have planner or strategist in your title, or you work for a client or research company and have a professional interest in strategy, this course is for you to do in your own time.

This extended training session, led by Christina Lemieux and Ruairi Curran, is for young planners and strategists. It will build your expertise in answering briefs by making the most of the incredible creative and strategic stimulation that AI brings to the task.