Upcoming Training Courses

This extended training session is for young planners and strategists. It will build your expertise in answering briefs by making the most of the incredible creative and strategic stimulation that AI brings to the task.

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The session will teach you which AI tools to use, how to get the best out of them and how to apply them to create fast, focused, strategic and creatively brilliant answers to briefs. It’s a hands-on session, so come ready to engage your brain and work through briefs in real time.

Tutors are Christina Lemieux, Executive Strategy Director at Saatchi & Saatchi, PG One and Ruairi Curran, Executive Strategy Director at Gravity Road.

Planning Fundamentals, and How to Apply Them is designed by Charlie Snow and Sarah Newman, to take you through the most important principles of planning and show you how to apply them.

The best way to learn how to write inspiring creative briefs is to learn from the experts and get lots of practice. Matt Waksman is Head of Strategy at Droga5, and one of the most creative strategists in London. He designed this short course to help younger planners refine their brief writing skills.

This course is ideally suited for Planners and Strategists with 2 years+ of experience in the industry. It is designed for Strategists from a variety of disciplines – be it brand planning, digital planning, channel planning, engagement planning...

This course fast-tracks the wider skills every planner needs as they manage the strategy process from client brief to developing and selling ideas. 

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It covers the essential skills of management, influence and personal impact that will help you take a lead in any discipline, and bring the team and the client with you.

The APG A-Z is a series of 26 short and inspiring videos that are designed to give you all the basics for a proper understanding of the practice of planning and strategy. Whether you’re just starting out in an agency - be it in advertising, media, social, design, whatever - and have planner or strategist in your title, or you work for a client or research company and have a professional interest in strategy, this course is for you to do in your own time.