Upcoming Training Courses

A New APG Training Course specially adapted for lockdown. 

This is a course that helps you harness the techniques of storytelling to create more persuasive presentations. 

Persuasive presentations aren’t only about charismatic speakers and great chemistry. 

They’re not even necessarily about logic and rational argument. 

(Sadly, being right isn’t always enough to get your strategy bought). 

This is especially the case now, when most of our interaction is over video. Selling your thinking is hard. It's difficult to generate chemistry. Decks that were once exhaustive are now just exhausting. Reading the room is… well – there is no room. 

This interactive course will give you an overview of the findings from behavioural science that have the greatest relevance to planning. It covers both the latest findings from the topic but also lesser known classic experiments.

The findings can be applied to all areas of advertising: from creative to media, from pricing to strategy. Each will give you a competitive edge.

A Really Useful Workshop is not rocket science but it does need a lot of thought, careful planning and an understanding of how to run it and how to get the best out of people.

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So we’ve got together with Julian Saunders to pull together all the thinking and tools you need into a rocket-fuelled 3 hours of the theory and practice of running a really good one.

Planning Fundamentals, and How to Apply Them  is a brand new training course designed by Charlie Snow and Sarah Newman, to take you through the most important principles of planning and show you how to apply them.

If you’re a planner or strategist in an agency you’re probably pretty clever, good at strategic thinking, and able to pick up skills and new ways of working pretty quickly.  And a lot of these are easily taught in classic training courses

The definitive strategic skills development programme for ambitious planners with at least 8-10 years’ experience, taught by the top practitioners in planning and strategy today.

This is one of our most popular courses. Course tutors are the experts in each field and include Shekhar Deshpande of Facebook, Zoe Scaman, David Wilding of Twitter, Neil Godber of Wunderman Thompson, Phil Barden and Julian Saunders.  This is a course with a difference. We want to focus the course on practising the Principles of Planning rather than just learning them. Our ambition is to arm you with ‘cheat sheets’ that will help you put the principles into action the minute you walk out the door.

This is a one day seminar led by Paul Feldwick, author of 'The Anatomy of Humbug’, and held at the Museum of Brands.  

Using the Museum as inspiration, and with guest speakers to build expertise in particular areas, you will deepen your understanding of the links between entertainment, brands and advertising, learn about the levers of popular culture, theories and practice of creating mental availability and ideas on how to re-think how you develop strategy and write briefs.