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Upcoming Training Courses

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(with Charlie Snow)

The APG A-Z is a series of 26 short and inspiring videos that are designed to give you all the basics for a proper understanding of the practice of planning and strategy. Whether you’re just starting out in an agency - be it in advertising, media, social, design, whatever - and have planner or strategist in your title, or you work for a client or research company and have a professional interest in strategy, this course is for you to do in your own time.

Next Course: Online

Launching January 2024

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Agile Strategy

An interactive training course that shows you how to do great planning but how to do it faster, more independently and in shifting, complex environments with a wider range of colleagues and clients.

Next Course: Online

29th, 30th, 31st January & 1st February 2024 (Times TBC)

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APG Night School

APG Night School is a brand new kind of online training for planners and strategists who are new to agency life. It’s aimed at people in their first two years of work, typically under 25 years old.

It covers the most important things planners are asked to do at the start of their career in a series of short, clear, practical modules.

These include:

  • Doing a competitive review

  • Understanding the different uses of qual and quant research

  • Coming up with and presenting initial strategic thoughts

  • Helping out on a pitch

  • Building confidence

  • Learning what makes you most useful as a junior planner

Next Course: Online

Starting 22nd January 2024

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Strategic Masterclasses with Craig+Bridget

Being an excellent planner or strategist can propel you up through the ranks to senior jobs but rarely prepares you for becoming a strategic manager, running a big client or a planning department.

This course aims to fill the strategy management gaps and give you the confidence and ability to embrace your promotion, whenever it comes, and make a success of it.

Next Course: Online

20th, 27th Feb & 5th, 12th, 19th March 2024 (PM's)

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Workshop: Build a Brand in 90 Minutes (with Oli Feldwick)

Oli Feldwick, Head of Innovation at The&Partnership is a strategy and AI expert.  He’s at the forefront of thinking about how we could and should use AI for creative strategy and the practical use of the tools at our disposal.


His ‘How To Use Gen AI and Chat GPT’ was an APG sell-out earlier this year so luckily for us he’s volunteered to run a more in-depth practical workshop. In this session you will get hands-on and sleeves-up in applying AI in the everyday, and learning what works (and what doesn’t).

Next Workshop: In-Person

4th December 2023 (SOLD OUT)

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Nailing Your Strategy

This course fast-tracks the wider skills every planner needs as they manage the strategy process from client brief to developing and selling ideas. 

It covers the essential skills of management, influence and personal impact that will help you take a lead in any discipline, and bring the team and the client with you.

Next Course: Online

21st, 23rd, 28th February & 1st March 2024 (AM's)

*Dates subject to change

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