Upcoming Training Courses

Our inaugural course has been designed and written by the best strategic thinkers from across the industry. This course will be helpful if you understand the basics of putting an implementational media plan together but you want to understand how to approach a client brief from a strategic point of view. You might already have 3-5 years of agency experience or you might simply want a planning refresh.

This practical half day session will teach you how to do empathetic and revelatory interviews with people in their own homes. You’ll discover how to use some of the skills of ethnographers, journalists and documentary makers to get to the truth and how to edit your video, photographic and intellectual content in a compelling way that captures their reality and convinces both clients and creatives

The APG A-Z is a series of 26 short and inspiring videos that are designed to give you all the basics for a proper understanding of the practice of planning and strategy. Whether you’re just starting out in an agency - be it in advertising, media, social, design, whatever - and have planner or strategist in your title, or you work for a client or research company and have a professional interest in strategy, this course is for you to do in your own time.

A course to build your confidence in all-things relating to effectiveness. If you're early on in your career - or looking to refresh your skills - this practical, interactive training programme will take you from feeling angst-ridden or mystified to becoming a confident effectiveness practitioner. By the end of the course, you'll be able to lead on related topics with your colleagues and clients, and even within your own agency.

This course is ideally suited for Planners and Strategists with 2 years+ of experience in the industry. It is designed for Strategists from a variety of disciplines – be it brand planning, digital planning, channel planning, engagement planning...

Planning Fundamentals, and How to Apply Them is designed by Charlie Snow and Sarah Newman, to take you through the most important principles of planning and show you how to apply them.

This extended training session is for young planners and strategists. It will build your expertise in answering briefs by making the most of the incredible creative and strategic stimulation that AI brings to the task.

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The session will teach you which AI tools to use, how to get the best out of them and how to apply them to create fast, focused, strategic and creatively brilliant answers to briefs. It’s a hands-on session, so come ready to engage your brain and work through briefs in real time.

Tutors are Christina Lemieux, Executive Strategy Director at Saatchi & Saatchi, PG One and Ruairi Curran, Executive Strategy Director at Gravity Road.

This is a new APG course for Strategy Directors. You may have been promoted relatively recently or you’re about to take the step up. Either way you’re a highly capable strategist with plenty of experience but you now need to embrace a different mindset and start leading the business and the team.