Upcoming Training Courses

We are planning to keep up all our training commitments over the next months, taking most of our courses on-line.  We are also going to deliver new courses and workshops on-line. Course pages are being updated continuously as arrangements are being made.

If you are booked onto a course and need more information, contact jack@apg.org.uk

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This is a new APG workshop, designed for planners and strategists who are newer to the world of insights and want to know how to apply insight to the development of strategy and creative work. You will learn about how to develop a more insightful way of thinking and an effective and easy to understand process for developing insights to solve strategic problems

Insightful every time, techniques for developing insights

Next Course:

11th May 2020 (AM) Online

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The definitive strategic skills development programme for ambitious planners with at least 8-10 years’ experience, taught by the top practitioners in planning and strategy today.

Strategy Leaders of Tomorrow

Next Course:


If you’re a planner or strategist in an agency you’re probably pretty clever, good at strategic thinking, and able to pick up skills and new ways of working pretty quickly.  And a lot of these are easily taught in classic training courses

Why did nobody me this stuff?

Next Course:

8th & 15th September 2020

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Planning Fundamentals, and How to Apply Them  is a brand new training course designed by Charlie Snow and Sarah Newman, to take you through the most important principles of planning and show you how to apply them.

Planning Fundamentals

Next Course: (SOLD OUT)

Postponed to: 27th & 28th May 2020 

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This is going to be super useful to mid-weight planners and strategists working on multi-disciplinary teams across agencies and disciplines, who want to learn more about how to navigate the complex world of multiple changing channels and competing channel-based strategies.

How to do Integrated Planning

Next Course: (SOLD OUT)

Postponed to: 29th June 2020 

This is a one day seminar led by Paul Feldwick, author of 'The Anatomy of Humbug’, and held at the Museum of Brands.  

Using the Museum as inspiration, and with guest speakers to build expertise in particular areas, you will deepen your understanding of the links between entertainment, brands and advertising, learn about the levers of popular culture, theories and practice of creating mental availability and ideas on how to re-think how you develop strategy and write briefs. 

Strategies & Models for Creating Fame

Next Course:

19th October 2020

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There are two skills every planner and strategist needs if they’re going to thrive: The ability to interrogate and make sense of data, and the ability to use the insights from data to persuade others to take action. At its simplest, the equation underpinning modern business impact is this: Analytics + Storytelling = Influence.

Telling Stories with Data

Next Course: (SOLD OUT)

Postponed to: TBC

This interactive course will give you an overview of the findings from behavioural science that have the greatest relevance to planning. It covers both the latest findings from the topic but also lesser known classic experiments.

The findings can be applied to all areas of advertising: from creative to media, from pricing to strategy. Each will give you a competitive edge.

Behavioural Science to Solve Advertising Challenges

Next Course:

1st July 2020

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A Really Useful Workshop is not rocket science but it does need a lot of thought, careful planning and an understanding of how to run it and how to get the best out of people.

So we’ve got together with Julian Saunders to pull together all the thinking and tools you need into a rocket-fuelled 3 hours of the theory and practice of running a really good one.

How to Run a Really Useful Workshop

Next Course:

Postponed TBC

*Dates subject to change

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