Upcoming Training Courses
Strategy Director Excellence Programme
Next course starts 19th January 2026
This new APG course is for Strategy Directors. You may have been promoted relatively recently or you’re about to take the step up. Either way you’re a highly capable strategist with plenty of experience but you now need to embrace a different mindset and start leading the business and the team.
The APG A-Z
Next course: Online, in your own time
The APG A-Z is a series of 26 short and inspiring videos that are designed to give you all the basics for a proper understanding of the practice of planning and strategy. Whether you’re just starting out in an agency - be it in advertising, media, social, design, whatever - and have planner or strategist in your title, or you work for a client or research company and have a professional interest in strategy, this course is for you to do in your own time.
Nailing Your Strategy
Next course: Online
25th, 27th February, 4th & 6th March 2026
This course fast-tracks the wider skills every planner needs as they manage the strategy process from client brief to developing and selling ideas.
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It covers the essential skills of management, influence and personal impact that will help you take a lead in any discipline, and bring the team and the client with you.
*Dates subject to change
APG Training in association with Tracksuit
Tracksuit is the beautiful, affordable and accessible brand tracking tool to measure and communicate the value of brand-building.
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Built from best-in-class methodology, Tracksuit is accessible and easy to understand for everyone from CMOs to CFOs, brand marketing specialists and agencies to founders.
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Trusted by agencies and over 650 modern consumer brands around the world, Tracksuit surveys thousands of people each week to track consumer awareness, consideration, usage, preference and perceptions of a brand. The data is collected from different markets and demographics, while also being used to benchmark each brand against its competitors.




