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Upcoming Training Courses

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(with Charlie Snow)

The APG A-Z is a series of 26 short and inspiring videos that are designed to give you all the basics for a proper understanding of the practice of planning and strategy. Whether you’re just starting out in an agency - be it in advertising, media, social, design, whatever - and have planner or strategist in your title, or you work for a client or research company and have a professional interest in strategy, this course is for you to do in your own time.

Next Course: Online

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Planning Fundamentals

Planning Fundamentals, and How to Apply Them is a brand new training course designed by Charlie Snow and Sarah Newman, to take you through the most important principles of planning and show you how to apply them.

Next Course: Online

13th, 14th, 15th & 16th May 2024


Strategic Masterclasses with Craig+Bridget

Being an excellent planner or strategist can propel you up through the ranks to senior jobs but rarely prepares you for becoming a strategic manager, running a big client or a planning department.

This course aims to fill the strategy management gaps and give you the confidence and ability to embrace your promotion, whenever it comes, and make a success of it.

Next Course: Online

1st, 8th, 15th, 22nd & 29th May 2024 (SOLD OUT)


Agile Strategy

An interactive training course that shows you how to do great planning but how to do it faster, more independently and in shifting, complex environments with a wider range of colleagues and clients.

Next Course: Online

9th, 10th, 11th & 12th September 2024

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The 16 Most Useful Strategy Models and Frameworks

This practical half day workshop with Jon Leach will teach you how to use the most powerful strategic models available to planners. You’ll learn a series of strategy frameworks that you can use to solve your branding problems, including Brand Positioning, Customer segmentation, Comms, Campaign Planning, Psychology/market insight generation, Project Planning, Selling and much, much more.

Next Course: Online

12th June 2024

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APG Night School

APG Night School is a brand new kind of online training for planners and strategists who are new to agency life. It’s aimed at people in their first two years of work, typically under 25 years old.

It covers the most important things planners are asked to do at the start of their career in a series of short, clear, practical modules.

These include:

  • Doing a competitive review

  • Understanding the different uses of qual and quant research

  • Coming up with and presenting initial strategic thoughts

  • Helping out on a pitch

  • Building confidence

  • Learning what makes you most useful as a junior planner

Next Course: Online

Dates TBC

*Dates subject to change

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