Upcoming Training Courses

The APG A-Z is a series of 26 short and inspiring videos that are designed to give you all the basics for a proper understanding of the practice of planning and strategy. Whether you’re just starting out in an agency - be it in advertising, media, social, design, whatever - and have planner or strategist in your title, or you work for a client or research company and have a professional interest in strategy, this course is for you to do in your own time.

Being an excellent planner or strategist can propel you up through the ranks to senior jobs but rarely prepares you for becoming a strategic manager, running a big client or a planning department.

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This course aims to fill the strategy management gaps and give you the confidence and ability to embrace your promotion, whenever it comes, and make a success of it.  

Planning Fundamentals, and How to Apply Them is a training course designed by Charlie Snow and Sarah Newman, to take you through the most important principles of planning and show you how to apply them

An interactive training course that shows you how to do great planning but how to do it faster, more independently and in shifting, complex environments with a wider range of colleagues and clients.

APG Night School is a brand new kind of online training for planners and strategists who are new to agency life. It’s aimed at people in their first two years of work, typically under 25 years old.

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It covers the most important things planners are asked to do at the start of their career in a series of short, clear, practical modules.

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These include:

• Doing a competitive review

• Understanding the different uses of qual and quant research

• Coming up with and presenting initial strategic thoughts

• Helping out on a pitch

• Building confidence

• Learning what makes you most useful as a junior planner

The course will equip you with the tools to see beyond the client brief and get to the ‘question behind the question’.  You will develop more powerful and robust strategies as a result that demonstrate to clients the value creative strategy can bring to their business.

This course is ideally suited for Planners and Strategists with 2 years+ of experience in the industry. It is designed for Strategists from a variety of disciplines – be it brand planning, digital planning, channel planning, engagement planning...