Tools & Models
We've asked our community to share some tools and models they use in thier jobs everyday.
3 Top Tools from Matt Willifer1. COG Model of human motivation
2. Brand Archetypes
3. Male & Female Differences
The Customer Activity CycleThis a model and a workshop exercise brought back from HyperIsland’s Master Class, and it stands us in excellent stead for identifying what the real value of a brand and business to a real person is, in real life.
Think with GoogleThink with Google is where Google shares its latest trends, insights and data. It’s a goldmine for planners and strategists, packed with the right content to help you achieve your objectives and work smarter.
More Useful ModelsLucy Banister, Founder at the Nursery, shares a few useful tools about brands, tapping into the way people think and asks a few questions that get your brain working.