Tools & Models
We've asked our community to share some tools and models they use in thier jobs everyday.
1. COG Model of human motivation 2. Brand Archetypes 3. Male & Female Differences
This a model and a workshop exercise brought back from HyperIsland’s Master Class, and it stands us in excellent stead for identifying what the real value of a brand and business to a real person is, in real life.
What two things help you with you job?
Think with Google is where Google shares its latest trends, insights and data. It’s a goldmine for planners and strategists, packed with the right content to help you achieve your objectives and work smarter.
Lucy Banister, Founder at the Nursery, shares a few useful tools about brands, tapping into the way people think and asks a few questions that get your brain working.
We've asked our community to share what 2 things help you most with your job? They could be a tip or a tool; an approach or a philosophy.