What two things help you with you job?

We've asked our community to share what 2 things help you most with your job? They could be a tip or a tool; an approach or a philosophy.

May 4, 2020

THINK: Aim for Zero.
World renowned astronaut, Chris Hadfield wrote an incredible book entitled 'An Astronaut's Guide to Life on Earth'. If you haven't read it yet, I'd highly recommend.
One of the many points that he makes is that the best astronauts are the ultimate polymaths. You have to be an elite pilot, a skilled engineer and a competent scientist to name but a few skills needed for the job. This means that astronauts ar...

April 15, 2020

In this post Richard Kirk, Chief Strategy Officer at Zenith UK lets us know about the two things that most help him with his Job.

March 31, 2020

In this post Ben Shaw, CSO of BBH shares the two things that most help him with his Job as a planner.

March 23, 2020

In this Post Richard Clay, Group Strategy Director of Zenith UK Shares the two things that make him better at his Job.

March 10, 2020

Martin Beverley, CSO of adam&eveDDB shares his thoughts on what two things make him better at his Job.

March 4, 2020

In this article Jen Smith of Craft Media tells us about the two things that help her in her Job.

February 25, 2020

In this article Loz Horner lets us know the things that he does to help make him a better planner.

February 11, 2020

In the next of our 'What 2 things' series, Alaina Crystal of Purpose explains the two things she finds most helpful in her day-to-day life as a planner.

February 4, 2020

Sophie Lewis shares two things that help her with her Job.

January 27, 2020

Matt Holt, CSO of Digitas shares the things that most help him with his job.

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Tools & Models

We've asked our community to share some tools and models they use in thier jobs everyday.

3 Top Tools from Matt Willifer
1. COG Model of human motivation
2. Brand Archetypes
3. Male & Female Differences
The Customer Activity Cycle
This a model and a workshop exercise brought back from HyperIsland’s Master Class, and it stands us in excellent stead for identifying what the real value of a brand and business to a real person is, in real life.
8 Tools for Planners
Ruairi Curran, Head of Planning at Gravity Road, shares eight tools he uses. Including coaching questions, spider diagrams, SWOT, Market maps and more...
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Think with Google
Think with Google is where Google shares its latest trends, insights and data. It’s a goldmine for planners and strategists, packed with the right content to help you achieve your objectives and work smarter.
More Useful Models
Lucy Banister, Founder at the Nursery, shares a few useful tools about brands, tapping into the way people think and asks a few questions that get your brain working.
Formula for a Change
Nick Hirst has found this formula very useful for any behavioural change brief, whether trying to get smokers to quit or trying to get people with gum disease to do something about it.
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