Here you can explore all the Awards schemes comprising of our biennial APG Creative Strategy Awards, Transformational Strategy Team Awards, YouTube Works for Brands Awards and our Young Planner Awards.

To learn more about the 2021 Creative Strategy Awards click here

APG Creative Strategy Awards 2019

Click through to see all the winners, including our Gold & Grand Prix winner, Bodyform/Libresse.

YouTube Works Awards 2019

In partnership with YouTube, we are running the YouTube Works Awards for the third time this year.

APG Creative Strategy Awards 2017

Click through to see all the winners, including our Gold & Grand Prix winner, Barbie.

YouTube Works for Brands Awards 2018

In partnership with YouTube, we are running the YouTube Works for Brands Awards for the second time this year.

APG Transformational Strategy Awards 2017

We’re delighted to announce the Winners for the inaugural Transformational Strategy Team Awards.

APG Young Strategist Essay Prize 2017

What is transformational thinking?

and how should we use it? 

Congratulations to the Winners! 

APG Creative Strategy Awards 2015

Click through to see all the winners, including our Gold & Grand Prix winner, This Girl Can.

APG Student & Young Planner Awards 2015

In 2015 we held the first ever APG Awards for students, graduates and Young Planners. Click through to read the winning papers.

Recent News for Awards

October 17, 2019

Having judged 27 compelling cases back in September, I’m more than ever convinced that these times of transformational change need your imagination, your insight and your lateral thought. However hard it is in the industry right now, however much it’s suggested that the agenda has moved on, please stay true to your creative soul. And stay strong … Strong as an ox. Strong as the wind. Strong as death. Strong as Katherine Hepbur...

March 7, 2019

As I am eminently unqualified to advise you how to win Gold, I will instead recount the advice from this week’s ‘How To Win 2’ event featuring a panel of 2017 judges: the quiet and reserved Kevin Chesters, the brilliant Bogdana Butnar and the jargon-hating John Harrison, moderated by APG Chair Matt Tanter.

February 20, 2019

The APG announces new Long-Term Thinking Award: A new category, for the 2019 APG Creative Strategy Awards.

January 24, 2019

We set up YouTube Works 3 years ago as a YouTube specific effectiveness competition. It was in part a response to wildly inconsistent standards across the online video market. We wanted to show that YouTube - not the cheapest place to run a video ad online, but with considerably better standards for viewability and audability - was worth paying for. What better way to do so than by showing real cases of Youtube working for adv...

November 7, 2017

Beats by Dre won a gold in the APG awards with what, I think, is a great piece of advertising thinking. The brand and the agency (R/GA) may be super hip, yet the thinking is classical.

November 1, 2017

Top news. The 2017 APG awards book is out. Reading it is one of the best “strategy workouts” that a planner can do. So, that’s what i am going to do – and i am going to use it illuminate what we mean by that much used word – “Insight”- and how it helps unlock great work.

July 20, 2017

APG collaborated with the Guardian on a review of the festival for the benefit of all those who didn’t make it as far as the croisette. Cannes is often an interesting barometer of opinion, politics and the culture of our industry so we asked 4 brilliant people to tell us what they thought of the work – choosing the campaigns and ideas that most stood out for them. They were 2 creative directors, a digital director, and a hea...

March 8, 2017

The quality of the story is the thing that will make the difference between whether your paper is in contention, or falls at the first hurdle, so it’s worth worrying about. Show what you’ve written to an honest friend outside the industry and ask them if they enjoyed reading it. If they didn’t, then chances are it’s not a good story. If they did, then maybe you’re in with a chance. Because the best of these papers will be...

February 23, 2017

For a few years I was lucky enough to lead strategy for what was once called the COI. The task was deceptively simple – recruit more teachers, with a focus on hard-to-fill subjects such as chemistry and maths.

February 22, 2017

As transformation stories go, I think this is a great one because it is a story about how a process and the culture of collaboration that it created, gave birth to an entire agency and produced some great creative work to boot.

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