APG Creative Strategy Awards 2021

We are delighted to announce the Shortlist for the 2021 APG Creative Strategy Awards in association with Google. 
Winners will be announced at the Awards Ceremony on 14th October 2021

 

A huge thank you to the exceptional number of entrants we had this year, and to the superb judges, who undertook their responsibilities with such intelligence, rigour and fairness. 

 

The Chair of Shortlisters is Michael Lee, CSO at VCCP. This is what he had to say: 

 

"Writing awards papers at any time is a feat in itself, but in a year when the workload for many strategists increased significantly, and the challenge of working remotely in isolation multiplied the difficulty of the task, to have received such a high volume of exceptional entries was an utter revelation. In recognition of the sheer quality of the entries, we have awarded more papers than we have in previous years, especially with the Long Term Thinking entries. 

 

We have a shortlist packed full of interesting case studies of all shapes and sizes, with an unprecedented (sorry!) range of stories of how planners are using their unique skills and perspectives to influence and shape not just the usual brilliant advertising campaigns, but to make crucial contributions to the development of some outstanding products, services and experiences. It all leaves me very optimistic that we have a bright and exciting future ahead of us.”

Congratulations to the shortlisted authors who go on to the final judging stage of the competition in September...

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APG Awards Ceremony & Party
14th October 2021
6pm-9pm
11 Cavendish Square
APG Creative Strategy Awards Shortlist 2021
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Beagle Street Life Insurance

Seeing the light because of the dark

Planned by:

Andrew Gibson

Agency:

Creature

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Cadbury: Twirl Orange

Twirl Orange: Don’t sell, pre-sell

Planned by:

Luke Alexander-Grose & Oliver Waterstone

Agency:

VCCP London

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Childline

Under The Skin: Connecting Childline to a New Generation

Planned by:

Kit Altin & Sam Dempsey

Agency:

The Gate London

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Formula E

Turning defence into attack: How Formula E built a new fanbase by embracing its biggest weakness

Planned by:

Peter Wilson & Matt Rebeiro

Agency:

Iris London

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Guinness

The Guinness for when you’re not drinking Guinness: how we rebranded tap water to tackle responsible drinking.

Planned by:

David Edwards, Lisa Stoney, Craig Mawdsley, Nick Andrew, & Alison Falconer

Agency:

AMV BBDO

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IKEA UK & Ireland

IKEA: Bursting the Christmas Bauble (AKA The first Christmas campaign for IKEA)