APG Training Courses

Extended Skills

A more advanced set of skills required by more senior and experienced strategists, combined with emerging and specialist skills.

Classic Skills

Effectiveness embedded in thinking
Advanced data analysis
Develop & present strategic thinking
Define strategic & creative ideas
Client, internal & creative relationships
Understand & critique quantitative (testing) approaches
Enhance, apply and understand: client business, finance & corporate strategy

Emerging / Specialist Skills

Finding insights – “in the wild”
Briefing for different disciplines
Strategy for newer disciplines & new business
Understanding and developing leadership styles

Extended Training Courses

New Course: How to apply the principles of growth to brands and business

A highly interactive two half-day online course, simulating brand-strategy decisions and how they ultimately impact on a brand’s future growth.

Agile Strategy

An interactive training course that shows you how to do great planning but how to do it faster, more independently and in shifting, complex environments with a wider range of colleagues and clients.

Strategies & Models for Creating Fame

A one day seminar to deepen your understanding of the links between entertainment, brands and advertising, learn about the levers of popular culture, theories and practice of creating mental availability and ideas on how to re-think how you develop strategy and write briefs.

How to do Integrated Planning

This is going to be super useful to mid-weight planners and strategists working on multi-disciplinary teams across agencies and disciplines, who want to learn more about how to navigate the complex world of multiple changing channels and competing channel-based strategies.

Why did nobody teach me this stuff?

If you’re a planner or strategist in an agency you’re probably pretty clever, good at strategic thinking, and able to pick up skills and new ways of working pretty quickly. And a lot of these are easily taught in classic training courses.

Behavioural Science to Solve Advertising Challenges

This course investigates how consumer behaviour is shaped by psychological shortcuts. The insights from behavioural science will be organised into a simple framework so that you can apply them to the challenges you face.

Essential Planning Skills

This course is ideally suited for Planners and Strategists with 2 years+ of experience in the industry. It is designed for Strategists from a variety of disciplines – be it brand planning, digital planning, channel planning, engagement planning...

Holding Your Own with Senior Clients

For more senior strategists we run our very popular course: 'Holding your own with senior clients' which is convened and taught by Rachel Murphy. It's a fast paced, one day rally tour round the financials...