APG Training Courses
Extended Skills
A more advanced set of skills required by more senior and experienced strategists, combined with emerging and specialist skills.
Classic Skills
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Effectiveness embedded in thinking
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Advanced data analysis
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Develop & present strategic thinking
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Define strategic & creative ideas
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Client, internal & creative relationships
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Understand & critique quantitative (testing) approaches
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Enhance, apply and understand: client business, finance & corporate strategy
Emerging / Specialist Skills
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Finding insights – “in the wild”
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Briefing for different disciplines
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Strategy for newer disciplines & new business
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Understanding and developing leadership styles