APG Training Courses

Extended Skills

A more advanced set of skills required by more senior and experienced strategists, combined with emerging and specialist skills.

Classic Skills

  • Effectiveness embedded in thinking

  • Advanced data analysis

  • Develop & present strategic thinking

  • Define strategic & creative ideas

  • Client, internal & creative relationships

  • Understand & critique quantitative (testing) approaches

  • Enhance, apply and understand: client business, finance & corporate strategy

Emerging / Specialist Skills

  • Finding insights – “in the wild”

  • Briefing for different disciplines

  • Strategy for newer disciplines & new business

  • Understanding and developing leadership styles

New Course: How to apply the principles of growth to brands and business

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A highly interactive two half-day online course, simulating brand-strategy decisions and how they ultimately impact on a brand’s future growth.

Agile Strategy

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An interactive training course that shows you how to do great planning but how to do it faster, more independently and in shifting, complex environments with a wider range of colleagues and clients.

Strategies & Models for Creating Fame

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A one day seminar to deepen your understanding of the links between entertainment, brands and advertising, learn about the levers of popular culture, theories and practice of creating mental availability and ideas on how to re-think how you develop strategy and write briefs.

How to do Integrated Planning

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This is going to be super useful to mid-weight planners and strategists working on multi-disciplinary teams across agencies and disciplines, who want to learn more about how to navigate the complex world of multiple changing channels and competing channel-based strategies.