APG Creative Strategy Awards 2025
In partnership with Channel 4
The APG Creative Strategy Awards represent the very best of our discipline. They celebrate magic and logic. Imagination and effectiveness. The bonkers and the unexpected as much as the elegant and rigorous.
This year, we sought a rich variety of diverse and compelling cases that showcase the vast spectrum of creative strategy from brilliant minds everywhere. Because the awards are for all of us: to inspire, to educate, and ultimately to raise the bar on the work we put out into the world.
The Shortlist Judges ​
Kit Altin
Chair of the Shortlist Jury &
Chief Strategy Officer
The Gate London
Ayo Fagbemi
Strategy Director / Co-Founder
Explorers Club Studio
Rebecca Munds
Strategy Partner
T&P
Matthew Waksman
Head of Strategy
Ogilvy Group UK
Luke Alexander-Grose
Creative Strategy Director
Mischief (USA)
Amy Gilmore
Strategy Partner
Untangld
Lola Neves
Chief Strategy Officer
Neverland
Sam Williams
Head of Strategy
AMV BBDO
Rebecca Burchnall
Chief Planning Officer
PHD Media
Max Keane
Chief Strategy Officer
VCCP
Omar El-Gammal
Head of Cultural Insight
Mother
Ben Worden
Chief Strategy Officer
VML
Daniel Deeks-Osburn
Head of Strategy
Mischief PR (UK)
Emily Lewis-Keane
Head of Strategy
Saatchi & Saatchi
Lisa Stoney
Deputy Chief Strategy Officer
Pablo London
The Final Judges​
Tom Roach
Chair of Judges
& VP Brand Strategy
Jellyfish
David Wilding
Strategist
WPP Media
Fernando Ribeiro
Global Chief Strategy Officer and Partner
GUT
Kit Altin
Chair of the Shortlist Jury &
Chief Strategy Officer
The Gate London
Dr Grace Kite
Founder
Magic Numbers
Emily Harlock
APG Co-chair, CSO and Partner
Special Group London
Emma Flaxman
Senior Commercial Comms Lead
Channel 4
Sarah Newman
Director
APG
Steven Lacey
Managing Director and Owner
The Outsiders
