The new home for media planners and strategists at the heart of the APG

Media Planning Group

In much the same way as the original APG was formed, the MPG is an idea born out of the Advertising Who Cares? movement and a desire by media industry leaders and advertisers to ensure that we continue to put back into the industry to inspire and educate the next generation of strategists and planners. With technology and AI taking centre stage, this is a focused attempt to put human thinking and human interaction back into a process that has become increasingly automated and bring media and creative back into the same room.

What is The MPG?

The MPG sits alongside the APG and is the new home for media planners and strategists. It will run an extensive programme of activity covering training courses, debates and how to guides designed to unpack the fundamentals of media planning, encourage independent, critical thinking, and provide a view on the world of comms and media that is universal, rooted in decades of experience and insight.

"I am happy to bore anyone who asks with how brilliant the APG has been for me, throughout my career. Not only did I learn almost everything that's been vaguely useful to me through its training, books, award schemes and the like, it also built me an amazing network, introduced me to people who are now close friends and lets me occasionally do small things to let me pay all those benefits forward. And now with the MPG, this is all available for media planners and strategists as well"

- Kate Waters, ITV

What is MPG Membership?

With MPG membership, you receive the same benefits as APG membership.

MPG Membership Benefits

Free member-only access to our Think Tank that houses:
- All APG Awards case studies (over 400 award-winning strategies)
- Videos of our past events
- Jon Leach's Top Models & Super Model series
Access to our member-only APG Training Courses & Workshops and the new MPG focused programme

Free or discounted tickets to all APG and MPG Events

Access to our New Member Meet & Greet, held every month

Access to community initiatives like Arrive & Thrive, Time to Think and The Right to Disconnect that support the well-being of planners and strategists at work, and create pressure for positive change
Eligibility to enter the APG Awards 2027
Exclusive notification of all training and events

What is the cost for MPG Membership?

UK membership = £240+vat

Non-UK membership = £195+vat

Block membership (discount for a team of 5) = £980+vat

AAA membership (for your whole department) - please get in touch for a quote

Sign up today >

Upcoming Events

APG/MPG Noisy Thinking Event:

Media or creative? Who holds the key to killer comms planning?

Tuesday 28th July 2026 | 6pm-8pm BST | Live at Adam&Eve\TBWA, London

In our first joint APG / MPG event, we bring the powerhouses of media and creative together on the issue that unites, or maybe divides, the disciplines. Hear incredible practitioners pitch their views on how to get to truly modern ideas and share their wisdom on killer comms planning.

Hosted by Will Grundy, Chief Strategy Officer at adam&eveTBWA, we are joined by:

Representing creative agencies:

Sabina Usher | Executive Communications Strategist & Partner at Ace of Hearts

Lola Neves |Head of Planning at Uncommon Creative Studio

Representing media agencies:

Greg Newman | Strategic Consultant at Craft Media London

Francesca Blair | Integration and Enablement Lead, EMEA at WPP Media

Event Details:

Date: Tuesday 28th July 2026

Time: 6pm-8pm BST

Venue: adam&eveTBWA, 16 Old Bailey, London EC4M 7EG

Tickets*:

APG/MPG members = £7.50+vat

Non-members = £40+vat

*tickets are non-refundable

MPG Training Course

Our inaugural course has been designed and written by the best strategic thinkers from across the industry. This course will be helpful if you understand the basics of putting an implementational media plan together but you want to understand how to approach a client brief from a strategic point of view. You might already have 3-5 years of agency experience or you might simply want a planning refresh.

The first course took place in London on 26th June.

New course dates coming soon

More information >