The new home for media planners and strategists at the heart of the APG

Media Planning Group

In much the same way as the original APG was formed, the MPG is an idea born out of the Advertising Who Cares? movement and a desire by media industry leaders and advertisers to ensure that we continue to put back into the industry to inspire and educate the next generation of strategists and planners. With technology and AI taking centre stage, this is a focused attempt to put human thinking and human interaction back into a process that has become increasingly automated and bring media and creative back into the same room.

What is The MPG?

The MPG sits alongside the APG and is the new home for media planners and strategists. It will run an extensive programme of activity covering training courses, debates and how to guides designed to unpack the fundamentals of media planning, encourage independent, critical thinking, and provide a view on the world of comms and media that is universal, rooted in decades of experience and insight.

What is MPG Membership?

With MPG membership, you receive the same benefits as APG membership, plus specific launch benefits for new MPG members who join between April-July 2026.

MPG Membership Benefits

Free member-only access to our Think Tank that houses:
- All APG Awards case studies (over 400 award-winning strategies)
- Videos of our past events
- Jon Leach's Top Models & Super Model series
Access to our member-only Training Courses & Workshops

Free or discounted tickets to all APG Events

Access to our New Member Meet & Greet held every month

Access to community initiatives like Arrive & Thrive, Time to Think and The Right to Disconnect that support the well-being of planners and strategists at work, and create pressure for positive change
Eligibility to enter the APG Awards 2027
Exclusive notification of all training and events