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Calendar

Events & Training Calendar

See below for our yearly Events and Training calendars

2024

2023

JANUARY

Events

17th | APG Awards 2023 Launch Event

31st | APG Awards 2023 'How to get your paper shortlisted'

Training

Nailing Your Strategy

FEBRUARY

Events

13th | APG Awards 2023 'How to write a winning paper'

MARCH

Events

7th | How to Make Sense of Media Planning: The Mechanics

14th | Young Planner Mentorship Programme

15th | 'How To' Become a Better Critical Thinker (with Matt Holt)

21st | New Growth Strategies for Brands

28th | How Make Sense of Media Planning: The Magic

Training

Essential Planning Skills

Awards

30th | Final Entry Deadline

APRIL

Training

25th | Behavioural Science (with Richard Shotton)

Planning Fundamentals

MAY

Events
15th | 'How To' Use GenAI and ChatGPT (with Oli Feldwick)

17th | PR Strategy Secrets Unveiled

Training

25th | Behavioural Science (with Richard Shotton)

Strategy for Solving Business and Marketing Problems

Strategic Management Masterclasses with Craig & Bridget

JUNE

Events
27th | Do planners know what the f*** is going on?
Training

Agile Strategy

Strategic Management Masterclasses with Craig & Bridget

JULY

Training

Nailing Your Strategy

AUGUST

Workshop

11th | From Slides to Sofas (with Mark Hadfield)

SEPTEMBER

Events

6th | Arrive & Thrive Launch

28th | APG Awards Ceremony & Party

Training

Essential Planning Skills

Agile Strategy

OCTOBER

Events

17th | Kicking Down Doors

Training

Essential Planning Skills

Workshops

3rd | The 16 Most Useful Strategy Models and Frameworks (with Jon Leach)

 

NOVEMBER

Events

1st | Coming of Age

9th | Reality Bites

21st | What makes great PR planning?

Training

Creative Briefing Unlocked

Planning Fundamentals

DECEMBER

Workshops

4th | Build a Brand in 90 Minutes (with Oli Feldwick)

2022

JANUARY

Events

11th | Awards 'Golden Shorts' - Cadbury

13th | Awards 'Golden Shorts' - Formula E

19th | 'How to get challenging work through research' with Jon Cohen

20th | Awards 'Golden Shorts' - Guinness

25th | Awards 'Golden Shorts' - Childline

26th | Awards 'Golden Shorts' - Libresse/Bodyform

27th | Awards 'Golden Shorts' - KFC UK & Ireland

Training

Agile Strategy

Strategic Management Masterclasses with Craig & Bridget

FEBRUARY

Events

1st | Awards 'Golden Shorts' - McDonald's Canada

3rd | Awards 'Golden Shorts' - Starbucks

24th | Young Planner Mentorship Programme

Training

Strategic Management Masterclasses with Craig & Bridget (cont...)

Workshops

24th | Better Briefs with Will Humphrey

MARCH

Events
9th | Time to Think Event
16th | 'How To' Event: Working Constructively with Creatives (with Alaina Crystal and Toby Allen)
23rd | Carving out Time to Think: A Practical Guide (with Dana Stevens)
30th | 'How To' Event: How to Give a Great Briefing (with Martin Beverley)
Training

Savvy Strategy

Planning Fundamentals

APRIL

Events
26th | Young Planner Mentorship Programme
27th | Briefs: Bridging the chasm between clients and agencies
28th | Your Best Foot Forward: Interviewing, CV tips and building your experience
Training

Essential Planning Skills

Agile Strategy

MAY

Events
4th | 'How To' Event: How Not to be Afraid of Numbers (with Sam Fowler)
25th | 'How To' Event: How to get the Proposition Right (with Michael Lee)
Training

Strategy for Solving your Client Business Problems

JUNE

Events
15th | Can Agencies and Clients Create Great Work Together?
23rd | Young Planner Mentorship Programme

JULY

Events
5th | Does Research Kill Ads?
Training

Savvy Strategy Skills

AUGUST

Training
Planning Fundamentals

Insights Safari

SEPTEMBER

Training

Strategic Management Masterclasses with Craig + Bridget

Events
6th | 'How To' do Strategy on the Outside (with Craig + Bridget)
15th | Young Planner Mentorship Programme
29th | How do you brief in doom & gloom?

OCTOBER

Training

Strategy Leaders of Tomorrow

Agile Strategy

Events
4th | 'How To' with Martin Beverley
18th | 'How To' with Michael Lee
25th | Do Consumers Kill Ideas?

NOVEMBER

Training

Essential Planning Skills

Planning Fundamentals

Understanding Fame with Paul Feldwick

 

Events
2nd | Does Purpose have a Point?
9th | 'How To' with Sam Fowler
10th | Young Planner Mentorship Programme
22nd | 'How To' with Matt Holt
23rd | Feral Strategy with Richard Huntington
29th | 'How To' with Alaina Crystal and Toby Allen
30th | Thinking Sideways: Why planners need to think more dyslexically

2021

JANUARY

Events

20th | TEN Years of TED with Kevin Chesters

21st | APG Awards Launch Event

27th | Top Talk with Raquel Chicourel (sponsored by Pinterest)

FEBRUARY

Events

10th | APG Awards: How To Win

16th | Top Talk with Andy Nairn: 'Go Luck Yourself' Book Launch

24th | APG Awards: How To Get Your Paper Shortlisted

MARCH

Events

10th | Book Launch: 'Brandsplaining' with Jane Cunningham & Philippa Roberts

24th | Top Talk with Phil Adams: Field Notes on Activist Strategy

Training

Agile Strategy

How to do Integrated Planning

APRIL

Training

How to Apply Strategy to Solve Client Problems

MAY

Events
12th | Insights about people and creativity for a post-pandemic world

Training

Planning Fundamentals

JUNE

Events

1st | Top Talk with Ian Leslie: Why Creativity Needs Conflict

15th | APG Young Planner Mentorship Programme

22nd | Top Talk with Kevin Chesters: What Brands can Learn from Studying Gangs

24th | Young Planners: '10 Great Ideas for Getting Started on a Creative Brief' with Martin Beverley

30th | Top Talk with Kate Dommett and Tom Stafford: On-line Political Advertising

Training

Savvy Strategy

JULY

Events

14th | APG Young Planner Mentorship Programme

27th | Young Planners: Insights Workshop with Tom Sussman

28th | Book Launch: 'The Creative Nudge' with Kevin Chesters

Training

Planning Fundamentals

AUGUST

Events

24th | APG Young Planner Mentorship Programme

SEPTEMBER

Training

Essential Planning Skills

OCTOBER

Events

14th | APG Creative Strategy Awards Ceremony & Party

 
Training

Agile Strategy

NOVEMBER

Events

2nd |Fireside Chats with Kev Chesters (1/3)

16th | Fireside Chats with Kev Chesters (2/3)

17th | APG Young Planner Mentorship Programme

30th | Fireside Chats with Kev Chesters (3/3)

Training

Behavioural Science to Solve Advertising Challenges - Postponed

Planning Fundamentals

Strategy Leaders of Tomorrow

DECEMBER

Training

Savvy Strategy

2020

JANUARY

Events

29th | APG Noisy Thinking

FEBRUARY

Training

4th | Workshop - How to Run a Really Useful Workshop

17th & 18th | Strategic Thinking

MARCH

Events

31st | Top Talk with Kevin Chesters: How to construct the perfect argument

Training

Started 4th | Essential Planning Skills

10th & 11th | Agile Strategy

APRIL

Events

2nd | Top Talk with Oli Feldwick: 6 Strategies For Playing Monopoly (what planners can learn from boardgames)

9th | Top Talk with Oli Feldwick: New Building Super Brands in the Digital Age (and Covid Context)

15th | Top Talk with Will Humphrey: Evaluating Creative Work (especially online)

20th | Strategy Session: Career Planning with Vicki Holgate & Will Whalley

22nd | Top Talk with John Shaw: Don’t Waste This

23rd | Top Talk with Kate Waters: Cool Numbers and How to Use Them Strategically

27th | Top Talk with Omar El-Gammal: Lifting the Lid on Ramadan and Muslims

28th | Strategy Session: Inspiring Creativity with Loz Horner & Jo Arden

30th | Top Talk with Craig Mawdsley & Bridget Angear: 10 Things We’ve Learned (and wish someone had told us earlier)

Training

1st & 2nd | Planning Fundamentals: how to apply them

14th | Workshop - Telling Stories with Data (Online Workshop)

22nd| How to do Integrated Planning

MAY

Events
4th | Top Talk with James Caig: Persuasive Presentations

6th | Top Talk with David Wilding: Win-Win (Media) Planning

12th | Top Talk with Martin Beverley: The Dark Arts for Dark Times

13th | Top Talk with Raquel Chicourel: Getting ahead of the Covid-19 curve

20th | Top Talk with Russell Davies: Ask Me Anything

21st | Top Talk with Jim Carroll: The Consolations of Art

26th | Top Talk with Kevin Chesters: How to Write Better

Training

11th | Workshop - Insightful every time, techniques for developing insights

14th| Visual Narrative & Keynote

JUNE

Events

4th | Top Talk with Richard Storey: How to have ideas

15th | Top Talk with Ben Shaw & Martin Beverley: Planning Your Next Career Move

25th | Top Talk with Sam Knowles: The history, psychology and neuroscience of insight, and how to apply it

JULY

Events

2nd | Top Talk with Loz Horner: The desperate and never-ending search for insights

22nd | Top Talk with Matt Holt: Use Strategy to Have Bigger, Broader Client Conversations

28th | Top Talk with Rory Sutherland: What's the Target Market for Business Creativity?

 

Training

1st | Behavioural Science to Solve Advertising Challenges with Richard Shotton

AUGUST

Events

19th | Top Talk with Sandie Dilger: The Messy Middle & The Sharp Edges: How Ideas Really Happen

26th | Top Talk with Steven Lacey: Age of Rage and the Battle for Trust

SEPTEMBER

Events

13th | Top Talk with Ollie Gilmore & Nick Hirst: The Joy of Pitching

Training

8th & 15th | Why did nobody teach me this stuff? with Russell Davies

29th | Holding your own with Senior Clients

OCTOBER

Events

1st | Top Talk with Gerald Breatnach: The 'Messy Middle' Where Consumer Decisions are Shaped

7th | Top Talk with Steven Lacey: The State of the Nation: Covid, Britishness, culture wars and what they mean for brands and business

NOVEMBER

Events

5th | Top Talk with Amelia Torode: The Psychology of Uncertainty and the Inspiration of the Everyday

24th | Top Talk with Ben Essen & Caroline Davison: Ecoffectiveness: The missing measure in a climate crisis

Training

17th | Workshop: Insightful Every time

DECEMBER

Events

9th | Top Talk with Leo Rayman: Is Planning on the Right Side of History?

2019

Please note that some dates may change through the course of the year. 

JANUARY

Events

23rd | APG Noisy Thinking

Training

22nd | Workshop - Telling Stories with Data

29th & 30th | APG Strategic Thinking with Merry Baskin

Awards

30th | APG Creative Strategy Awards 2019 - Launch

30th | APG Creative Strategy Awards 2019 - Entries Open

FEBRUARY

Events

27th | Resilience and Mental Well Being for Planners

Training

Starts 20th | APG Essential Planning Skills

Awards

5th | APG Creative Strategy Awards 2019 - How to Win

MARCH

Events

20th | Thinking Around Corners - Using insight to build business

27th | APG Noisy Thinking - How do you plan faster and more effectively?

Training

20th | Managing Stress & Building Resilience Workshop

21st | How to Sell Strategic Ideas Workshop

Awards

5th | APG Creative Strategy Awards 2019 - How to Win

APRIL

Events

15th | How better sleep makes you more resilient (with Phoebe Smith & Prof Hugh Selsick)

30th | APG Young Planners - How to talk to creatives

Training

3rd| Savage Thinking Workshop

9th | Visual Narrative & Keynote Workshop​

30th| Richard Shotton Behavioural Science Course

Awards

4th | APG Creative Strategy Awards 2019 - Entries Close

MAY
Events

7th | APG & BBC 'Where do planners go next?'

22nd | APG Noisy Thinking - How do you keep strategy interesting?

 
Training

15th May | Visual Narrative & Keynote Course

Starts 29th | Essential Planning Skills

29th & 30th | APG Strategic Thinking with Merry Baskin

JUNE

Events

4th | APG & ITV

19th | APG Noisy Thinking

26th | APG Young Planners

Training

3rd & 4th | APG Agile Strategy with Jon Leach

Awards

Shortlist Announced

JULY

Events

10th | How to turn around a business by putting people at the heart of the strategy: The APG talks to David Pemsell, CEO of the Guardian 

Training

3rd | Holding your own with Senior Clients

9th | Workshop - Telling Stories with Data

16th |Run a Useful Workshop with Julian Saunders

23rd | How to Sell Strategic Ideas Workshop

AUGUST

Events

6th | TED 2019 in 60 Minutes with Kev Chesters

SEPTEMBER

Events

24th |  APG Noisy Thinking - The Right to Disconnect

Training

4th & 5th | APG Strategic Thinking with Merry Baskin

Starts 18th | Strategy Leaders of Tomorrow

Awards

11th & 12th | APG Creative Strategy Awards 2019 - Final Judging

OCTOBER

Events

9th | APG & Flamingo Panel Discussion

Training
22nd & 29th | Why did nobody teach me this stuff? with Russell Davies

Starts 30th | Essential Planning Skills

Awards

17th | APG Creative Strategy Awards 2019 - Awards Ceremony

NOVEMBER

Events

12th | APG Noisy Thinking - Long Term Thinking

20th | APG Young Planners - Building Good Fences

25th | APG Thinking Around Corners

Training

12th & 13th | Agile Strategy with Jon Leach

26th & 27th | Strategic Thinking with Merry Baskin

DECEMBER

Training

2nd | Behavioural Economics Course

2018

JANUARY

Training

18th | Workshop - Creative Briefs & Briefings

From 24th | Training Network

Events

24th | YouTube Works for Brands (How to Win)

Awards

4th | YouTube Works for Brands (Entries Open)

FEBRUARY

Events

15th | Noisy Thinking

 
Training

6th | Smart Strategy for Comms Planning

7th & 8th | Strategic Thinking

20th & 21st Agile Strategy Course  

22nd Feb (Pt 1) | 'Why did nobody teach me this stuff?'

MARCH

Events

13th | Noisy Thinking

Training

1st (Pt 2) | 'Why did nobody teach me this stuff?'

14th | Workshop - What makes brands grow?

Awards

9th | YouTube Works for Brands (Entries Close)

APRIL

Events

11th | Panel Discussion on APG Creative Strategy Award Winners in 2017

19th | APG Young Planners - Problem Solving with Andrew Gibson

26th | Noisy Thinking

Training

12th | Workshop - Creative Briefs & Briefings

17th | Workshop - How to run a really useful workshop

Starts 25th | Essential Planning Skills

MAY

Events

8th | Thinking Around Corners

Training

14th | Workshop - Ethnography

22nd & 23rd | Strategic Thinking

JUNE

Events

6th | Think like a CSO (with Matt Tanter)

14th | APG 50 Years of Planning Party

19th | Noisy Thinking

27th | Young Planners

Training

5th | Brand Purpose that Sells

26th | Dynamics of Business

Awards

7th | YouTube Works for Brands (Winners Announced)

JULY
Events

9th | APG How Not To Plan - Book Launch

18th | Thinking Around Healthy Corners

24th | Ted2018 in 60 minutes (with Kevin Chesters)

Training

4th | Selling Strategy

10th Workshop - Semiotics

SEPTEMBER

Events

19th | APG & Flamingo Panel Discussion

Training

5th & 6th | Strategic Thinking

11th | Smart Strategy

12th - Programme start date | Strategy Leaders of Tomorrow

25th|Storytelling with Excel Workshop

OCTOBER

Events

8th | APG Strategy Conference

11th | Eat Your Greens Book Launch

17th | APG Young Planners

Training

4th | Strategies and Models for Creating Fame

17th | Essential Planning Skills starts

19th | Savage Thinking Workshop

NOVEMBER

Events

20th| Thinking Around Corners - Is 'consumer' a dirty word?

21st | Noisy Thinking - Planning Surgery with Sarah Carter and Les Binet

Training

6th & 7th | Agile Strategy

14th & 15th | Strategic Thinking

26th | Behavioural Science with Richard Shotton & Milla McPhee

28th | Creative Briefs & Briefing

DECEMBER

Training

6th | Bullet Proof Strategy

2017

2017

JANUARY

Event
  • Open APG Breakfast 

 
Training

FEBRUARY

Events
 
Training

MARCH

Events
 
Training

APRIL

Events
 
Training

MAY

Events
 
Training

JUNE

Events
 
Training
  • Agile Strategy

JULY

Events

SEPTEMBER

Events
 
Training

OCTOBER

Events
  • APG Young Planners - Planning Outside of your Comfort Zone

 
Training

NOVEMBER

Events
 
Training
2016 Calendar

2016

JANUARY

Events

FEBRUARY

Events
 
Training

MARCH

Events
 
Training

APRIL

Events
 
Training

MAY

Events

JUNE

Events

 

Training

JULY

Events

SEPTEMBER

Events
 
Training

 

OCTOBER

Events

 

Training

NOVEMBER

Events
 
Training

DECEMBER

Events

 

Training
2015 Calendar

2015

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