The Home for Planners & Strategists
This is a brand new course about modern creative strategy and how to increase the influence of strategy in modern agencies. It’s for senior strategists (Strategy Director and above). It aims to show them how to increase their sphere of influence for their brands, their agencies and themselves.
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It will help senior strategists to reframe and reinvent their role and extend their reach when they feel their impact is boxed in by narrower definitions of the role.
Craig and Bridget will share their unique experience as senior agency CSOs and for the last 5 years running a successful strategy business working directly with clients. The format is a series of 4 training sessions with guest speakers and provocateurs.
There will be be plenty of opportunity for broader discussion, to take part in group exercises and hear from and question strategic ‘provocateurs’.​
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What will you learn?
The course is intended to be practical. You will learn new ways of working that you can implement at work in the short and longer term.
You will learn new approaches and experience a significant shift in your confidence to act and direct the thinking in your agency.
What does the programme consist of?
Session 1:
Strategy influence past, present and future - with Richard Huntington, Feral
This is about diagnosis, and thinking about new ways of influencing. We will define creative strategy, work out the antecedents to current working practices, and start to define a more effective and ideal way of working.
Richard Huntington, former Saatchi CSO and Chair and now Founder of Feral Strategy will speak and take questions.
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Session 2:
New model strategy and what clients want.
In this session we will concentrate on what’s happening outside agencies and with clients, and start to map out new potential and ways to increase influence.
There will be a senior client guest speaker who has also had experience planning in agencies
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Session 3:
Delivering influential strategy in a modern agency - with Jo Arden, AMV BBDO and Tom Roach, Jellyfish
This session delves into the dynamics of strategy in an agency business and offers a practical guide to change. What are the levers and barriers? What shifts can you make in the way you operate?
We will hear from current APG co-Chairs Jo Arden of AMV and Tom Roach of Jellyfish, about what they want from senior strats in their very different agency businesses
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Session 4:
How to Build Your Influence and define the changes we need to make to shape the discipline for the future
This is a unique, sleeves-rolled-up session where we bring together all the inputs from the previous weeks to build a practical guide together, dedicated to helping all strategists grow and extend their influence. Each delegate will then leave with a tangible output to share with their colleagues, their agency, and ultimately the strategy discipline as a whole.
Who is it for?
Planners and Strategists at Strategy Director level and above.
How to apply
The course can take a limited number of people and we expect demand to be high. If you wish to be considered for it please email Sarah Newman directly stating your current level of experience and reasons why you think you and your agency could benefit from it.
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Course Information
Cost
£1,200+vat*
*APG Membership is required. Please go here for more information.
Dates & Times
15th, 22nd, 29th April & 11th May
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Format
IN-PERSON
​Central London venue TBC
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Please note, the sessions will not be recorded/filmed and we can’t offer catch-up sessions on future courses, if for any reason you can’t attend.
Course Tutors
Craig Mawdsley
Founding Partner at craig+bridget
Bridget Angear
Founding Partner at craig+bridget
Tom Roach
VP Brand Strategy at Jellyfish
and APG Co-chair
Jo Arden
Chief Strategy Officer at AMV BBDO
and APG Co-chair
Richard Huntington
Founder of feral - the free-thinking growth company
APG Training Course Cancellation Policy
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Should you cancel your booking for an APG training course, the following cancellation policy will apply: For a cancellation made more than 30 calendar days in advance of the training course, a full rebate will be applied. For a cancellation more than ten calendar days in advance of the training course, a rebate of 50% will be applied. For a cancellation less than ten days in advance of the training course no rebate will be applied.
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Training sessions will not be recorded/filmed and we can’t offer catch-up sessions on future courses, if for any reason you can’t attend.
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On occasion we may need to re-schedule training sessions - we reserve the right to do this at any time although we will aim to give you as much notice as possible.
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Attendance on Training Courses is entirely at the discretion of APG. There is no automatic right to attendance.
APG Training in association with Tracksuit
Tracksuit is the beautiful, affordable and accessible brand tracking tool to measure and communicate the value of brand-building.
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Built from best-in-class methodology, Tracksuit is accessible and easy to understand for everyone from CMOs to CFOs, brand marketing specialists and agencies to founders.
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Trusted by agencies and over 650 modern consumer brands around the world, Tracksuit surveys thousands of people each week to track consumer awareness, consideration, usage, preference and perceptions of a brand. The data is collected from different markets and demographics, while also being used to benchmark each brand against its competitors.