top of page

Extended Skills Training Courses

A more advanced set of skills required by more senior and experienced strategists, combined with emerging and specialist skills.

APG Training in association with Tracksuit

Tracksuit
Classic Skills

  • Effectiveness embedded in thinking

  • Advanced data analysis

  • Develop & present strategic thinking

  • Define strategic & creative ideas

  • Client, internal & creative relationships

  • Understand & critique quantitative (testing) approaches

  • Enhance, apply and understand: client business, finance & corporate strategy

Emerging / Specialist Skills

  • Finding insights – “in the wild”

  • Briefing for different disciplines

  • Strategy for newer disciplines & new business

  • Understanding and developing leadership styles

Training_Essential Planning Skills_Website.png
Essential Planning Skills

This course is ideally suited for Planners and Strategists with 2 years+ of experience in the industry. It is designed for Strategists from a variety of disciplines – be it brand planning, digital planning, channel planning, engagement planning...

Sign up today >
Why did nobody teach me this stuff_.png
Why did nobody teach me this stuff?

If you’re a planner or strategist in an agency you’re probably pretty clever, good at strategic thinking, and able to pick up skills and new ways of working pretty quickly. And a lot of these are easily taught in classic training courses.

Find out more +
Frank Durden1.png
Business Strategy for Creative Strategists

The course will equip you with the tools to see beyond the client brief and get to the ‘question behind the question’.  You will develop more powerful and robust strategies as a result that demonstrate to clients the value creative strategy can bring to their business.

Sign up today >
Behavioural Science.png
Behavioural Science to Solve Advertising Challenges

This course investigates how consumer behaviour is shaped by psychological shortcuts. The insights from behavioural science will be organised into a simple framework so that you can apply them to the challenges you face.

Find out more +
Training_AI Course.png
Talking to Real People

This practical half day session will teach you how to do empathetic and revelatory interviews with people in their own homes. You’ll discover how to use some of the skills of ethnographers, journalists and documentary makers to get to the truth and how to edit your video, photographic and intellectual content in a compelling way that captures their reality and convinces both clients and creatives

Find out more +
APG Training in association with Tracksuit
Tracksuit

Tracksuit is the beautiful, affordable and accessible brand tracking tool to measure and communicate the value of brand-building.

​

Built from best-in-class methodology, Tracksuit is accessible and easy to understand for everyone from CMOs to CFOs, brand marketing specialists and agencies to founders.

​

Trusted by agencies and over 650 modern consumer brands around the world, Tracksuit surveys thousands of people each week to track consumer awareness, consideration, usage, preference and perceptions of a brand. The data is collected from different markets and demographics, while also being used to benchmark each brand against its competitors.

bottom of page