For Planners & Strategists
The truth about winning an APG Award
Monday 16th November | 5pm-6pm GMT | Online
In this session, we delve into the truth behind two very different flavours of strategy from last year’s APG Grand Prix Winning papers: Mayor of London ‘Maaate’ by Natalie Chester and Muller Rice Rice Baby by Matt Hayes.
This year’s chair of short listers, Matt Waksman will open with some home truths about how to win an APG, the truth of what goes down in the judging room and why the truth matters more than anywhere else when it comes to The APG, whatever the flavour.
Then two of last year’s Grand Prix winners, Natalie Chester and Matt Hayes, will open up about the strategic truths they grappled with, how they approached writing with honesty, how their papers shaped their view on planning and their perspective on what was a universal truth amongst the spectrum of flavours of last year’s award winning papers.
This online session will let you look under the bonnet of what the judges will be looking for and help to get you thinking about the fundamental truths of what might be your Grand Prix in 2027.
Event Details:
Date: Monday 16th November 2026
Time: 5pm-6pm GMT
Platform: Microsoft Teams (you will receive the joining details on the morning of, and 30 minutes before the event starts - please check your spam folder if you haven't received anything)
Tickets: Free
'Sparkle' Workshop with Kit Altin
Monday 23rd November | 5pm-6pm GMT | Online
This workshop is about the writing and the presentation of the paper. In short; memorability. It’s about how to craft the writing of your paper so that it really stands out. You’ll learn how to make your story relevant to your brand and how to pinpoint aspects of the story that make it really memorable.
Kit Altin is Group Chief Strategy Officer at MSQ and has won several APGs. Including the Joint Grand Prix in 2025, 2 Golds and Best Written Paper in 2023 and she was also the Chair of Shortlisters for the APG Awards 2025.
Event Details:
Date: Monday 23rd November 2026
Time: 5pm-6pm GMT
Platform: Microsoft Teams (you will receive the joining details on the morning of, and 30 minutes before the event starts - please check your spam folder if you haven't received anything)
Tickets: £3.50+vat