APG
- Oct 26
- 3 min
APG Kicking Down Doors
Here’s what we learned from the Grand Prix winners, Barbie, This Girl Can and Bodyform/Libresse with thanks to...
APG
- Sep 5
- 1 min
A Review of Richard Shotton's Book - The Illusion of Choice
With ‘The illusion of choice: 16 ½ psychological biases that influence what we buy’, Richard has once again created an immensely readable...
Sarah Newman - APG Director
- Aug 7
- 4 min
APG Strategy Skills Survey 2023 - The Results
A point of view on the APG’s updated Strategy Skills Survey and what we have learned from it...
James Caig
- Aug 1
- 9 min
The Soft Skills That Work Hard
In this post reflecting on what he’s learned from running APG’s Nailing Your Strategy course, James Caig considers the importance of...
Daniel Deeks-Osburn
- Jun 13
- 1 min
B&Q, Gardener of the Year: A PR Planning Case Study
My personal philosophy is that PR is where brand collides with the real world...
Teodora Coste
- Jun 13
- 4 min
Planning in Corporate Affairs | A PR Planning Case Study
At Hanover, every one of our strategists is an integrated strategist with a strong data vertical, be it in media and....
Will Butterworth
- Jun 13
- 2 min
Planning for Cultural Interest with Minecraft | A PR Planning Case Study
We saw a bigger opportunity at the heart of the brief – that being to reinforce Minecraft’s role in culture as a force for driving...
Rob Alexander
- Jun 13
- 3 min
What is PR Planning?
PR planning creates strategies to help brands and companies to create sustained value by stimulating, building and engaging...
Martin Beverley
- Jun 9
- 1 min
APG Awards 2023: A word from Martin Beverley, Chair of Shortlisters
The APG Creative Strategy Awards shortlist represents the best of our discipline and aims to help us all get better.
Michael Lee
- Feb 13
- 8 min
Inside the APG Creative Strategy Awards
How to Get on the Short List: A Perspective from Michael Lee
Catherine Gaunt
- Oct 31, 2022
- 3 min
"Beautifully articulated barbed comments": Do Consumers Kill Ideas?
It's clear that despite the potentially polarising nature of the event's title, some common themes were unearthed during the session...
Oscar Beach & Lucy Wilson
- Oct 6, 2022
- 3 min
Shagpile happiness: How to brief in doom and gloom
Inspired by an overview of ITV’s fantastic “What Unites a Kingdom?” research, Cultural Insights Lead Lucy Crotty detailed...
APG
- Jun 8, 2022
- 2 min
Why it’s good to be a member of the APG
When you become a member of the APG you get a lot of really useful free stuff like access to our Think Tank with awards papers, video...
Mike Alhadeff
- Apr 12, 2022
- 4 min
What does Manchester United tell us about brand planning?
Anybody that knows me, will know that I’m a massive Manchester United fan. Which has made the last month particularly painful...
Tom Roach
- Mar 2, 2022
- 11 min
12 months since moving to Jellyfish, here’s my diary.
Tom Roach, VP of Brand Strategy at Jellyfish shares his fresh perspectives on some of the new and different ways to be a planner these days.