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We have designed a brand new course for anyone who uses planning and strategic thinking in their work, be it for an agency or client or consultancy

At the APG, we are very aware that this is a tricky time for many strategists. Some are rushed off their feet. Others are on furlough. And some have been made redundant. Whilst we can all be thinking about our next move all the time, for that last group it will have be...

Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the time it takes to make a cup of coffee, or the length of a Tik Tok video.

Therefore, your CV needs to work hard for you, and quickly –...

So, as a big-time planner, you have suddenly found yourself independent, solo, freelance, free as a bird (or laid off, unemployed, let go and chucked out of the nest, just to bracket off some other ways of describing the situation).

Suddenly you are responsible for brin...

The only way to stay ahead of the curve is to shape it, not predict it.

Covid-19 is a tragedy, not an opportunity or a brief. But it’s a tragedy that we can learn and grow from, and one that forces us to question how we do business to adapt to people’s needs and make th...

What is the role of a planner in planning and a strategist in strategy? It can be such an ambiguous role you can spend half your job figuring what to do when your actual job should be helping brands figure out what to do. If you embrace the ambiguity it means you get t...

THINK: Aim for Zero.
World renowned astronaut, Chris Hadfield wrote an incredible book entitled 'An Astronaut's Guide to Life on Earth'. If you haven't read it yet, I'd highly recommend.
One of the many points that he makes is that the best astronauts are the ultimate...

I have never heard the word unprecedented spoken so many times as I have in the past month or so. So often, in fact, that I sometimes find myself running it around in my head over and over until it loses meaning. There’s a name for this, I looked it up – it’s called se...

Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks like and, finally, why it’s important.

The first question…what is it?

Strategy itself can quickly get very complex and bloated; busine...

In this post Richard Kirk, Chief Strategy Officer at Zenith UK lets us know about the two things that most help him with his Job.

Wikipedia is a blessing and a curse. It’s an Alice hole for the curios. Well, this and Google Scholar...

I went to meet with a marketing director the other day for a cup of tea and a catch-up. He is an old colleague who now works for a large company, a household name who spend a lot of money on media. £100m per year to be precise and it turns out that whilst I could remem...

In this post Ben Shaw, CSO of BBH shares the two things that most help him with his Job as a planner.

Right to Disconnect More Important Than Ever

Many of you found the APG Right to Disconnect Programme deeply helpful, and many agencies followed the actions we outlined.  As home and work effectively become one, it's more important than ever that planners and strategists...

“If you can't handle me at my worst, then you sure as hell don't deserve me at my best.” - Marylin Monroe

Strange times we are living. A lockdown is a matter of time, today we can’t hug our dearest and have to resort to elbow bumping and namaste to say hello to our frie...