Tom Roach
- Aug 15
- 2 min
Tom Roach on Creative Strategists
The great Mark Ritson recently wrote a brief but provocative post about hating the title ‘creative strategist’. On behalf of the APG...
Sarah Newman
- Jul 29
- 1 min
Is AI leading advertising to a better place?
AI is transforming advertising and marketing, and it’s just the beginning. So, it’s important to understand the industry’s attitudes to...
Sarah Newman
- Jul 11
- 2 min
Fictional Worlds. And the death of the insight.
I’ve always been a slave to fiction and fictional worlds, from ‘The Cat in the Hat’ via Iris Murdoch’s bizarre and eccentric slices of...
Sarah Newman
- Jun 27
- 1 min
The future's bright
‘The future’s bright. The future’s Orange’ is one of my all-time favourite lines...
Sarah Newman
- May 2
- 4 min
Planners can be wonderful
I like planners. In fact I like them a lot. My job means I mostly hang out with other planners of all ages and stages...
Sarah Newman - APG Director
- Feb 23
- 3 min
Let's get real
It has struck me forcibly of late how easy it is for all sorts of people to have lots of opinions about planning and strategy...
Lee Taylor
- Feb 20
- 3 min
Beth Barry
We are saddened to announce the death of Beth Barry on 12th February 2024. Beth was a brilliant researcher and planner...
Sarah Newman - APG Director
- Feb 13
- 3 min
Humans, Noise and Hats
‘Humans Wanted’. Well, that turned out to be a particularly resonant rallying call. At the end of last week Tom Roach and I put out a...
Tom Roach
- Feb 7
- 4 min
Humans Wanted
This is a call to arms for strategy people to join a new APG GenAI & AI Working Group that aims to get the best from the technology for...
Sarah Newman - APG Director
- Jan 30
- 3 min
The Best Job in the World?
I’ve chatted to a lot of planners so far this year and gripes about this and that aside, I’ve been struck by how many wanted to talk about..
Emily Harlock & Martin Beverley
- Jan 16
- 3 min
A word from the APG's new Co-Chairs
Think of a planner. What image comes to mind? Ironic notebook? Quiet demeanour? Statement glasses? You probably conjured one of these right?
APG
- Oct 26, 2023
- 3 min
APG Kicking Down Doors
Here’s what we learned from the Grand Prix winners, Barbie, This Girl Can and Bodyform/Libresse with thanks to...
APG
- Sep 5, 2023
- 1 min
A Review of Richard Shotton's Book - The Illusion of Choice
With ‘The illusion of choice: 16 ½ psychological biases that influence what we buy’, Richard has once again created an immensely readable...
Sarah Newman - APG Director
- Aug 7, 2023
- 4 min
APG Strategy Skills Survey 2023 - The Results
A point of view on the APG’s updated Strategy Skills Survey and what we have learned from it...
James Caig
- Aug 1, 2023
- 9 min
The Soft Skills That Work Hard
In this post reflecting on what he’s learned from running APG’s Nailing Your Strategy course, James Caig considers the importance of...