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I hesitate to begin this write-up with a negative, but I think I could make a reasonable bet that most planners and strategists would not put measurement and effectiveness at the top of their favourite ‘Planning Things To Do’ list.

This week I went to Channel 4’s Mirror on the Industry event. There were some really good speakers and a helpful update on consumer responses to efforts to make UK advertising more inclusive...

The APG Creative Strategy Awards 2025 winners are announced and this year, the judges took a bold and brilliant decision. 

This is the essay question I set the Noisy Thinkers. I was intrigued to find out what they thought, as it’s essentially a start-again question and they had licence to do that by abolishing the way we work and rewriting the Planning handbook. 

We are delighted to announce the shortlist for the 2025 APG Creative Strategy Awards in partnership with Channel 4.

‘Fame’ is one of the most talked about and most referenced communications ideas in our industry. It makes daily appearances on briefs, full of passionate ambition but often with little guidance about how you achieve fame at all.

This is a post Tom Roach wrote after our final judging for the 2023 APG Creative Strategy Awards. It's fascinating to see the diversity of the papers that were shortlisted.

The APG Arrive and Thrive is about bringing people together and helping them navigate a mysterious and sometimes alien world. At a live event in London last week, we asked 5 very senior strategists, who have important roles in the industry, what advice they would give young people trying to find a way in.

There are 151 entries to the APG Creative Strategy Awards 2025. The biggest number ever submitted to our awards.

As DE&I policies undergo a seismic transatlantic shock the APG strongly believes in the importance of representation. After all...

The APG Creative Strategy Awards has always celebrated strategic brilliance. For 2025, we're amplifying that mission by opening our doors...

As the Chair of Judges for the APG Creative Strategy Awards 2025, I am thrilled to announce that this year we welcome every flavour of...

When the APG was founded in 1979 it was pretty small beer. At that time there were only a few pioneer planners and it was hard going...

It’s a first. Proper community thought leadership on AI and the future for planners. By the community, for the community.

These workshops cover the essential ingredients to write the perfect creative strategy case history delivered by the experts.