Here is the 2025 shortlist for the APG Creative Strategy Awards
We are delighted to announce the shortlist for the 2025 APG Creative Strategy Awards in partnership with Channel 4.
Sarah Newman
Jun 122 min read
Noisy Thinking: Is Fame a Strategy?
‘Fame’ is one of the most talked about and most referenced communications ideas in our industry. It makes daily appearances on briefs, full of passionate ambition but often with little guidance about how you achieve fame at all.
Sarah Newman
May 216 min read
26 signs that creative strategy is alive
This is a post Tom Roach wrote after our final judging for the 2023 APG Creative Strategy Awards. It's fascinating to see the diversity of the papers that were shortlisted.
Tom Roach
May 194 min read
How do you get a job in strategy?
The APG Arrive and Thrive is about bringing people together and helping them navigate a mysterious and sometimes alien world. At a live event in London last week, we asked 5 very senior strategists, who have important roles in the industry, what advice they would give young people trying to find a way in.
Sarah Newman
May 128 min read
It's a record
There are 151 entries to the APG Creative Strategy Awards 2025. The biggest number ever submitted to our awards.
Sarah Newman
Apr 82 min read
APG Noisy Thinking: This House Believes Strategy Departments Should Reflect the Nation they Advertise to
As DE&I policies undergo a seismic transatlantic shock the APG strongly believes in the importance of representation. After all...
Sarah Newman
Mar 195 min read
Kit Altin on the APG Creative Strategy Awards 2025 in association with Channel 4
The APG Creative Strategy Awards has always celebrated strategic brilliance. For 2025, we're amplifying that mission by opening our doors...
Kit Altin
Jan 142 min read
Every flavour of strategy
As the Chair of Judges for the APG Creative Strategy Awards 2025, I am thrilled to announce that this year we welcome every flavour of...
Tom Roach
Jan 142 min read
Please steal our thinking
When the APG was founded in 1979 it was pretty small beer. At that time there were only a few pioneer planners and it was hard going...
APG
Nov 27, 20243 min read
APG Thought Leadership on AI: A plan from and for strategists
It’s a first. Proper community thought leadership on AI and the future for planners. By the community, for the community.
APG
Nov 12, 20242 min read
The Perfect APG Paper in 3 Workshops
These workshops cover the essential ingredients to write the perfect creative strategy case history delivered by the experts.
APG
Oct 11, 20242 min read
Obsolete: How Change Brands are Changing the World
Strategist and APG Gold winner Chris Baker’s new book, Obsolete: How Change Brands are Changing the World is out on October 24th.
APG
Oct 8, 20241 min read
Things You Need to Know - Taught by those who know
There is a whole industry of ‘experts’ on LinkedIn peddling their services. Some of them haven’t worked on a client for years. Some have...
APG
Oct 2, 20242 min read
Tom Roach on Creative Strategists
The great Mark Ritson recently wrote a brief but provocative post about hating the title ‘creative strategist’. On behalf of the APG...
APG
Aug 15, 20242 min read
Is AI leading advertising to a better place?
AI is transforming advertising and marketing, and it’s just the beginning. So, it’s important to understand the industry’s attitudes to...
APG
Jul 29, 20241 min read