Articles

Thank you all so much for the opportunity to represent the APG as Chair and to have the chance to do my bit to keep the strategy plate spinning!  I’m looking forward to the next couple of years enormously.  The APG is a unique and very special organisation.  It provide...

2020 signals a great big welcome to Vicki Holgate who is the new Chair of the APG for the next two years.

We're delighted to be able to give out bursaries to APG members at the end of 2019. The full list is now available. Thank you to everyone who applied

I would like to offer some light observations and ruminations on what was easily the most enjoyable and inspiring two days of my whole year. Having the privilege to judge the final round of this year’s APG Creative Planning Awards. Almost 9 years to the day after leavi...

So here we are. 2019. The year of no theme. For 25 years these awards have celebrated and recognised the very best in creative strategy. Strategy that has defined, redefined brands and their trajectory. And yet every year we have created a theme to pre-define and to pr...

Having judged 27 compelling cases back in September, I’m more than ever convinced that these times of transformational change need your imagination, your insight and your lateral thought. However hard it is in the industry right now, however much it’s suggested that th...

Social media’s ever growing importance in everyday life has resulted in brands paying increasing attention to social channels and in a fair amount of writing on the subject being produced. A rather nagging problem with that corpus of writing is that it’s not ageing wel...

AMSR: The Archive of Market and Social Research is a resource that you and your competitors may not have discovered yet. It's a not for profit, inspired by love and enthusiasm and expert volunteers.

Judie was known as one of the 'godmothers' of account planning and she stayed involved with the industry and with planners until near her death at 81.

The question also has several interdependent strands: How do you stay interested and engaged in this most nebulous of ‘professions’? How do you stay interesting to others?  How do you vary and change and your sources of insight and inspiration so that your thinking is...

As I am eminently unqualified to advise you how to win Gold, I will instead recount the advice from this week’s ‘How To Win 2’ event featuring a panel of 2017 judges: the quiet and reserved Kevin Chesters, the brilliant Bogdana Butnar and the jargon-hating John Harriso...

The APG announces new Long-Term Thinking Award: A new category, for the 2019 APG Creative Strategy Awards.

We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing it for a while, with quite a lot of success, how they approach the job.

We set up YouTube Works 3 years ago as a YouTube specific effectiveness competition. It was in part a response to wildly inconsistent standards across the online video market. We wanted to show that YouTube - not the cheapest place to run a video ad online, but with co...

Eat Your Greens is inspired by the genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence based thinking to the practice of marketing and co...