Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

Oct 31, 20223 min

"Beautifully articulated barbed comments": Do Consumers Kill Ideas?

It's clear that despite the potentially polarising nature of the event's title, some common themes were unearthed during the session...

Oct 6, 20223 min

Shagpile happiness: How to brief in doom and gloom

Inspired by an overview of ITV’s fantastic “What Unites a Kingdom?” research, Cultural Insights Lead Lucy Crotty detailed...