APG
- Jul 16, 2018
- 1 min
How Not to Plan - A Review by Amelia Torode
"How (not) to plan" is the Quality Street of strategy except it has none of the annoying toffees that get stuck to your teeth, instead it's filled with delicious treats. It's a book that you can dip in and out of, keep it to hand as when you hit a strategic roadblock there's going to be something inside that sparks an insight or a way to tackle that problem. Deceptively simple and straightforward (like all the best planning), this book gets to the heart of what modern planner
APG
- Jul 11, 2018
- 2 min
How Not to Plan - A Review by Richard Shotton
I spend a lot of time reading marketing and psychology books. As I read them I photograph interesting snippets that I then tweet or keep for myself, so I can refer back to them. If the book is good I might take half a dozen photos while reading. In the case of How Not to Plan I’d taken that many snaps in the first ten pages. It’s exceptional. The book is based on Binet and Carter’s Mythbuster column for AdMap and it covers a glorious breadth of marketing topics: from objectiv
APG
- Jul 5, 2018
- 2 min
How Not to Use How Not to Plan - A Review by Malcolm White
My first planning boss always skewered the ill-thought out, or the just plain wrong, with a piercing ‘bollocks’ or a ‘bullshit’, followed by a dissection of why the bollocks was indeed bollocks and the bullshit was indubitably so. She would then wrap this all up in a beaming smile, completely disarming her protagonist. I’ve always wished I could be like her. I need wish no longer thanks to Sarah and Les’ wonderful book. They’ve even supplied the ‘bollocks’ and the ‘bullshit’
APG
- Jul 2, 2018
- 2 min
How Not to Plan - A Review by Kevin Chesters
Small confession. I was always going to like this book after the opening sentence: “To be honest, we’re not big fans of business books”. After that opening I think I was just suffering from a reviewer’s form of confirmation bias.
The best book ever written on planning was Jon Steel’s “Truth, Lies and Advertising”. It was after reading it that I decided to switch into planning from account handling (so you know who to blame). My favourite two “business books” are Legend by
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