Amelia Torode
- Jul 16, 2018
- 1 min
How Not to Plan - A Review by Amelia Torode
It's a book that you can dip in and out of, keep it to hand as when you hit a strategic roadblock there's going to be something inside that
Richard Shotton
- Jul 11, 2018
- 2 min
How Not to Plan - A Review by Richard Shotton
The book is based on Binet and Carter’s Mythbuster column for AdMap and it covers a glorious breadth of marketing topics: from objective set
APG
- Jul 5, 2018
- 2 min
How Not to Use How Not to Plan - A Review by Malcolm White
My first planning boss always skewered the ill-thought out, or the just plain wrong, with a piercing ‘bollocks’ or a ‘bullshit’, followed...
APG
- Jul 2, 2018
- 2 min
How Not to Plan - A Review by Kevin Chesters
Small confession. I was always going to like this book after the opening sentence: “To be honest, we’re not big fans of business books”....