Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

Jul 16, 20181 min

How Not to Plan - A Review by Amelia Torode

It's a book that you can dip in and out of, keep it to hand as when you hit a strategic roadblock there's going to be something inside that

Jul 11, 20182 min

How Not to Plan - A Review by Richard Shotton

The book is based on Binet and Carter’s Mythbuster column for AdMap and it covers a glorious breadth of marketing topics: from objective set

Jul 5, 20182 min

How Not to Use How Not to Plan - A Review by Malcolm White

My first planning boss always skewered the ill-thought out, or the just plain wrong, with a piercing ‘bollocks’ or a ‘bullshit’, followed...

Jul 2, 20182 min

How Not to Plan - A Review by Kevin Chesters

Small confession. I was always going to like this book after the opening sentence: “To be honest, we’re not big fans of business books”....