The Home for Planners & Strategists
Find your skill level in the descriptions below and click through to see the list of corresponding skills, training courses and workshops
APG Training in association with Tracksuit
Basic skills you need to be any sort of planner or strategist, regardless of discipline or place of work.
Advanced set of skills for more senior and experienced strategists, combined with emerging and specialist skills.
Top skills for strategists with management or high level business responsibilities.
How Training Works
The aim is to offer training in as many of these important skills as we can, with a combination of Training Courses and a new training format of 'Taster Workshops’.
So we’ve mapped these skills against what is required at different levels off experience and suggested the Training Courses and Workshops that can deliver against those requirements.
How it works:
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You define your level of experience (Core, Extended or Leadership)
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You look at the skills required for your level of experience (see below)
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You can then see what we are offering to teach and enhance skills at that level
(In addition we suggest classic and emerging skills at each level: The things you absolutely have to be able to do vs the skills you might need as your role extends or you take on different kinds of work).
As always we will give plenty of advance notice on courses and workshops so that you get the chance to book yourself on in good time.
Testimonials
“Consistent in providing training and opportunities to learn throughout. I've greatly valued its contribution."
“In the absence of any management, training or development in the planning team, it's been a huge help to proactively learn and refresh knowledge.”
About Tracksuit
Tracksuit is the beautiful, affordable and accessible brand tracking tool to measure and communicate the value of brand-building.
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Built from best-in-class methodology, Tracksuit is accessible and easy to understand for everyone from CMOs to CFOs, brand marketing specialists and agencies to founders.
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Trusted by agencies and over 650 modern consumer brands around the world, Tracksuit surveys thousands of people each week to track consumer awareness, consideration, usage, preference and perceptions of a brand. The data is collected from different markets and demographics, while also being used to benchmark each brand against its competitors.