APG Training Courses

Core Skills

The basic skills you need to be any sort of planner or strategist, regardless of discipline or place of work.

Classic Skills
  • Desk research

  • Effectiveness

  • Insights

  • Excel & data

  • Briefs & briefing

  • Principles of strategic thinking

  • Qual & quant research (using & analysing)

  • Creativity & creative people

  • Working in teams & managing up

  • Mentoring & career development

Emerging/New Skills
  • Online research & tools

  • Familiarity with a broad range of strategic disciplines  (content, digital, channel, design etc...)

  • Behavioural research including site journeys and UX

  • Understanding and using specialisms (psychology, neuroscience, semiotics etc...)

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This is a programme that has been specially constructed to teach all the skills planners and strategists need to master the art of strategic insight. This course will take place over six sessions in the autumn.


Critical Insight Skills

This course will arm delegates with a set of strategic principles, tools and techniques that they can apply to just about any marketing situation or brand. Course tutor is Merry Baskin, of Baskin Shark, expert Planner and Trainer and former APG Chair.

Strategic Thinking

In this workshop you’ll be empowered to make your content look better so you can finally say adios to Powerpoint. You’ll be given a solid foundation of the software so you’ll be able to understand and embrace all of Keynote’s exciting features.

Visual Narrative and Keynote

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