APG Training Courses

Core Skills

The basic skills you need to be any sort of planner or strategist, regardless of discipline or place of work.

Classic Skills
  • Desk research

  • Effectiveness

  • Insights

  • Excel & data

  • Briefs & briefing

  • Principles of strategic thinking

  • Qual & quant research (using & analysing)

  • Creativity & creative people

  • Working in teams & managing up

  • Mentoring & career development

Emerging/New Skills
  • Online research & tools

  • Familiarity with a broad range of strategic disciplines  (content, digital, channel, design etc...)

  • Behavioural research including site journeys and UX

  • Understanding and using specialisms (psychology, neuroscience, semiotics etc...)


Savvy Strategy Skills

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This course fast-tracks the wider skills every planner needs as they manage the strategy process from client brief to developing and selling ideas. 

It covers the essential skills of management, influence and personal impact that will help you take a lead in any discipline, and bring the team and the client with you.

Planning Fundamentals

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Planning Fundamentals, and How to Apply Them is a brand new training course designed by Charlie Snow and Sarah Newman, to take you through the most important principles of planning and show you how to apply them.

Strategy for Solving your Client Business Problems

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The course will equip you with the tools to see beyond the client brief and get to the ‘question behind the question’.  You will develop more powerful and robust strategies as a result that demonstrate to clients the value creative strategy can bring to their business.