Behavioural Science to Solve Advertising Challenges
Dates: TBA 2021
Before you can influence decisions, you need to understand what drives them. This course investigates how consumer behaviour is shaped by psychological shortcuts.
This interactive course will give you an overview of the findings from behavioural science that have the greatest relevance to planning. It covers both the latest findings from the topic but also lesser known classic experiments.
The findings can be applied to all areas of advertising: from creative to media, from pricing to strategy. Each will give you a competitive edge.
The insights from behavioural science will be organised into a simple framework so that you can apply them to the challenges you face.
APG Training Course Cancellation Policy
Should you cancel your booking for an APG training course, the following cancellation policy will apply: For a cancellation made more than 30 calendar days in advance of the training course, a full rebate will be applied. For a cancellation more than ten calendar days in advance of the training course, a rebate of 50% will be applied. For a cancellation less than ten days in advance of the training course no rebate will be applied.
Attendance on Training Courses is entirely at the discretion of APG. There is no automatic right to attendance.