Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

A Guide To Planning When Things Aren't Going T Plan: Planning in Unprecedented Times

I have never heard the word unprecedented spoken so many times as I have in the past month or so. So often, in fact, that I sometimes...

What is Strategy and why is it important?

Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks...

What two things help me with my job | Richard Kirk

In this post Richard Kirk, Chief Strategy Officer at Zenith UK lets us know about the two things that most help him with his Job.

What two things help me with my job? | Kev Chesters

Wikipedia is a blessing and a curse. It’s an Alice hole for the curios. Well, this and Google Scholar...

How To Get Your Brand Noticed

I went to meet with a marketing director the other day for a cup of tea and a catch-up. He is an old colleague who now works for a large...