Ruth Yearley
- Apr 27, 2020
- 3 min
A GUIDE TO PLANNING WHEN THINGS AREN’T GOING TO PLAN: PLANNING IN UNPRECEDENTED TIMES
I have never heard the word unprecedented spoken so many times as I have in the past month or so. So often, in fact, that I sometimes find myself running it around in my head over and over until it loses meaning. There’s a name for this, I looked it up – it’s called semantic satiation. That’s one of the side effects of this social isolation situation, you have time to look things up. Anyway, I digress. That’s another effect of this situation, time to and a tendency to digress
Matt Holt
- Apr 20, 2020
- 4 min
What is Strategy and why is it important?
Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks like and, finally, why it’s important. The first question…what is it? Strategy itself can quickly get very complex and bloated; businesses use jargon and buzzwords that obfuscate. And definitions of strategy are no different. But just as a good strategy finds clarity in amongst the chaos, so should the actual definition of strategy. Let’s ta
Jen Smith
- Apr 6, 2020
- 5 min
How to get your brand noticed
I went to meet with a marketing director the other day for a cup of tea and a catch-up. He is an old colleague who now works for a large company, a household name who spend a lot of money on media. £100m per year to be precise and it turns out that whilst I could remember the endline for his campaigns with some prompting – it was written on every wall in their lobby…. I actually couldn’t think of one piece of comms that he has produced. £100m (or £2m per week) passed me by. W
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