Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

How Not to Plan - A Review by Martin Weigel

When most books about marketing or advertising merely add to the landfill of calorie-free advice and are long copy exercises in self...

How Not to Plan - A Review by Neil Godber

How Not To Plan is a wonderfully illuminating and insightful book that any and everyone working in Planning (and beyond) can find...

How Not to Plan - A Review by Paul Feldwick

Today, we have a better and more soundly based understanding of how to make effective advertising than ever before. And this book, a...

What the Ad World Can Learn from Politics?

Tuesday night the APG hosted Alastair Campbell. He did some Brexit bashing, he despaired over Trump, he confirmed our belief that we’re...

Meditations on Alastair Campbell

APG Noisy Thinking: Strategies for Political Party Brands Remember the famous Blue Peter clip? The one with the elephant? It’s walking...