Articles

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A Review of Richard Shotton's Book - The Illusion of Choice

With ‘The illusion of choice: 16 ½ psychological biases that influence what we buy’, Richard has once again created an immensely readable...

Social Media Strategy - A Review by Bogdana Butnar

Social media’s ever growing importance in everyday life has resulted in brands paying increasing attention to social channels and in a fair

APG 'Eat Your Greens' Book Review by Alison Hoad

I would urge anyone who is interested in how to create demand for brands in the 21st Century to read this book...

How Not to Plan - A Review by Katie Mackay-Sinclair

It seems somewhat oxymoronic to write a review of a book that cautions against passion; warns us to be wary of making people think...

How Not to Plan - A Review by Amelia Torode

It's a book that you can dip in and out of, keep it to hand as when you hit a strategic roadblock there's going to be something inside that

How Not to Plan - A Review by Richard Shotton

The book is based on Binet and Carter’s Mythbuster column for AdMap and it covers a glorious breadth of marketing topics: from objective set

How Not to Use How Not to Plan - A Review by Malcolm White

My first planning boss always skewered the ill-thought out, or the just plain wrong, with a piercing ‘bollocks’ or a ‘bullshit’, followed...

How Not to Plan - A Review by Martin Weigel

When most books about marketing or advertising merely add to the landfill of calorie-free advice and are long copy exercises in self...

A Review of The Choice Factory – Richard Shotton

I’ve always said that the job of any planner is to separate the useful from the interesting...

A Review: The Anatomy of Humbug

As someone comparatively new to the advertising industry, I hoped that Paul Feldwick’s latest work, ‘The Anatomy of Humbug’, would provide m