

APG
- Sep 5
- 1 min
A Review of Richard Shotton's Book - The Illusion of Choice
With ‘The illusion of choice: 16 ½ psychological biases that influence what we buy’, Richard has once again created an immensely readable...


Bogdana Butnar
- Oct 3, 2019
- 3 min
Social Media Strategy - A Review by Bogdana Butnar
Social media’s ever growing importance in everyday life has resulted in brands paying increasing attention to social channels and in a fair

Alison Hoad
- Dec 11, 2018
- 1 min
APG 'Eat Your Greens' Book Review by Alison Hoad
I would urge anyone who is interested in how to create demand for brands in the 21st Century to read this book...


Katie Mackay-Sinclair
- Sep 18, 2018
- 1 min
How Not to Plan - A Review by Katie Mackay-Sinclair
It seems somewhat oxymoronic to write a review of a book that cautions against passion; warns us to be wary of making people think...


Amelia Torode
- Jul 16, 2018
- 1 min
How Not to Plan - A Review by Amelia Torode
It's a book that you can dip in and out of, keep it to hand as when you hit a strategic roadblock there's going to be something inside that


Richard Shotton
- Jul 11, 2018
- 2 min
How Not to Plan - A Review by Richard Shotton
The book is based on Binet and Carter’s Mythbuster column for AdMap and it covers a glorious breadth of marketing topics: from objective set


APG
- Jul 5, 2018
- 2 min
How Not to Use How Not to Plan - A Review by Malcolm White
My first planning boss always skewered the ill-thought out, or the just plain wrong, with a piercing ‘bollocks’ or a ‘bullshit’, followed...


Martin Weigel
- Jun 28, 2018
- 2 min
How Not to Plan - A Review by Martin Weigel
When most books about marketing or advertising merely add to the landfill of calorie-free advice and are long copy exercises in self...


Kevin Chesters
- Feb 16, 2018
- 3 min
A Review of The Choice Factory – Richard Shotton
I’ve always said that the job of any planner is to separate the useful from the interesting...


APG
- Jul 1, 2015
- 3 min
A Review: The Anatomy of Humbug
As someone comparatively new to the advertising industry, I hoped that Paul Feldwick’s latest work, ‘The Anatomy of Humbug’, would provide m