Sarah Newman
- May 23, 2019
- 8 min
How do you keep strategy interesting?
The question also has several interdependent strands: How do you stay interested and engaged in this most nebulous of ‘professions’? How do
APG
- Feb 20, 2018
- 8 min
APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?
This question certainly seemed to touch a nerve as over 200 planners and strategists showed up to listen, and the red wine ran out within...
APG
- Dec 8, 2017
- 6 min
APG Noisy Thinking | What inspires you?
Inspiration was the theme of the final Noisy of 2017. I set an open brief just to see what would come back; safe in the knowledge that...
APG
- Nov 7, 2017
- 12 min
APG Noisy Thinking | Which bits of your job are going to be taken over by robots, and what are you g
You can’t cast your eye over an on-line industry rag, or new thinking from economists and pundits, without hearing sweeping statements...
APG
- Apr 27, 2017
- 5 min
APG Noisy Thinking | Do we need target audiences any more?
In a bold and, as it turned out, rather Marmite experiment, we held the first Noisy in which the speakers spoke and the audience spoke...
APG
- Mar 9, 2017
- 10 min
APG Noisy Thinking | Think Big and get in bed with your client. Oh, and friction is good
Whether strategists are impacting clients’ bottom line clearly hit a nerve and our speakers skewered it. We’re working as strategists at...
APG
- Nov 30, 2016
- 5 min
What transformed your thinking in 2016?
It’s a good question, and with a year like 2016, rich pickings for the thoughtful strategist. It’s also the reason why we have chosen...
APG
- Sep 20, 2016
- 5 min
Why did we stop listening? Brand lessons from Brexit
For our first Noisy Thinking of the Autumn we stepped outside the immediate confines of our world for a theme and for our speakers. A...