Noisy Thinking

May 23, 2019
8 min

How do you keep strategy interesting?

The question also has several interdependent strands: How do you stay interested and engaged in this most nebulous of ‘professions’? How do

APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?

APG

Feb 20, 2018
8 min

APG Noisy Thinking | The Art of Persuasion – how do you get your idea over the line?

This question certainly seemed to touch a nerve as over 200 planners and strategists showed up to listen, and the red wine ran out within...

APG

Dec 8, 2017
6 min

APG Noisy Thinking | What inspires you?

Inspiration was the theme of the final Noisy of 2017. I set an open brief just to see what would come back; safe in the knowledge that...

APG Noisy Thinking | Which bits of your job are going to be taken over by robots, and what are you g

APG

Nov 7, 2017
12 min

APG Noisy Thinking | Which bits of your job are going to be taken over by robots, and what are you g

You can’t cast your eye over an on-line industry rag, or new thinking from economists and pundits, without hearing sweeping statements...

APG Noisy Thinking | Do we need target audiences any more?

APG

Apr 27, 2017
5 min

APG Noisy Thinking | Do we need target audiences any more?

In a bold and, as it turned out, rather Marmite experiment, we held the first Noisy in which the speakers spoke and the audience spoke...

APG Noisy Thinking | Think Big and get in bed with your client. Oh, and friction is good

APG

Mar 9, 2017
10 min

APG Noisy Thinking | Think Big and get in bed with your client. Oh, and friction is good

Whether strategists are impacting clients’ bottom line clearly hit a nerve and our speakers skewered it. We’re working as strategists at...

APG

Nov 30, 2016
5 min

What transformed your thinking in 2016?

It’s a good question, and with a year like 2016, rich pickings for the thoughtful strategist. It’s also the reason why we have chosen...

APG

Sep 20, 2016
5 min

Why did we stop listening? Brand lessons from Brexit

For our first Noisy Thinking of the Autumn we stepped outside the immediate confines of our world for a theme and for our speakers. A...

APG

Feb 23, 2016
2 min

Mark Bell on 'What is a Brand Nowadays?'

I’m sorry to open by being boring or indeed obvious, but a brand nowadays is no different from when Bass registered the red triangle 130...

APG

Feb 17, 2016
2 min

Dom Boyd on 'What is a Brand Nowadays?'

"Strategists need to act as brand entrepreneurs that approach their client brands as ‘software’ that is constantly evolving and updating,...

I like it when we all watch the same thing

APG

Feb 15, 2016
3 min

I like it when we all watch the same thing

It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this...

APG

Feb 12, 2016
4 min

The first text in the IPA Diploma is Stephen King's "What is a Brand?"

It offers a salutary warning to anyone trying to think about the question that is the agenda for APG's first Noisy Thinking event of the...

APG

Nov 26, 2015
3 min

Planning in a Post-Capitalist World

Last week I attended my first APG Noisy Thinking event. Soon after, I thought to myself, “Why haven’t you come to more of these?”...

The future's bright... (with Hannah Mackenzie)

APG

Apr 14, 2015
4 min

The future's bright... (with Hannah Mackenzie)

So far we’ve heard a lot about what will change in the future, and what needs to change in the future…but I want to talk about something...

The future's bright... (with Enni-Kukka Tuomala)

APG

Apr 14, 2015
2 min

The future's bright... (with Enni-Kukka Tuomala)

A few months ago I managed to meet my hero Lena Dunham, the creator, writer, director and star of HBO’s hit show ‘Girls’ who’s written an...

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