APG
- Apr 14, 2015
- 2 min
The future's bright... (with Pippa Morris)
Is the future bright? The question about what the future holds for advertising naturally comes up a lot. Being planners, we like to...
APG
- Apr 14, 2015
- 2 min
The future's bright... (with Melanie Arrow)
The future is bright, the future is… The future is so radically indeterminate, so fast changing, so different, so obtuse, so totally...
APG
- Mar 20, 2015
- 4 min
Strategy means different things in different cultures
The first APG Noisy Thinking event of 2015, in association with Flamingo, was held on Wednesday night at Google HQ kicking off this...
APG
- Jul 14, 2014
- 2 min
Planners' Cannes
A select bunch of the Nursery ventured down to Google for a Monday night drink and joined forces with the rest of the industry for...
APG
- Feb 5, 2014
- 5 min
What is an Insight? The APG in combative and revelatory mode
Last night the APG brought together six of the industry’s best minds to answer the question: ‘What is an insight?’ From poptarts to the...
APG
- Feb 4, 2014
- 5 min
What is an Insight?
Tracey Follows of JWT spoke of “noticing when you are noticing” and in particular slowly realizing that you are dealing with a “weird...