Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

12 months since moving to Jellyfish, here’s my diary.

Tom Roach, VP of Brand Strategy at Jellyfish shares his fresh perspectives on some of the new and different ways to be a planner these days.

Detectives and Comedians

“What kind of planner are you?” I remember being thrown by that interview question the first time I heard it...

What is Strategy and why is it important?

Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks...

What makes a good strategist? What skills and aptitudes do you need to be successful and stay succes

All the best strategists I know have something in common. They are interested in lots of things. All kinds of things...

Why you should choose planning and strategy as a career

It all boils down to one word for me: People. If you’re interested in people then this’ll be a really interesting career for you.