
Sarah Newman - APG Director
- Aug 7
- 4 min
APG Strategy Skills Survey 2023 - The Results
A point of view on the APG’s updated Strategy Skills Survey and what we have learned from it...


Denise Williams
- May 27, 2020
- 2 min
Content For A Great CV
Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the...


Jon Leach
- May 26, 2020
- 10 min
The Hustler’s Tool Kit - "How to survive as a first-time freelancer"
So, as a big-time planner, you have suddenly found yourself independent, solo, freelance, free as a bird (or laid off, unemployed, let go...


Raquel Chicourel
- May 20, 2020
- 6 min
This Is The Time For The Great Reset
The only way to stay ahead of the curve is to shape it, not predict it. Covid-19 is a tragedy, not an opportunity or a brief. But it’s a...


Matt Holt
- Apr 20, 2020
- 4 min
What is Strategy and why is it important?
Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks...


Sophie Lewis
- Mar 17, 2020
- 2 min
What makes a good strategist? What skills and aptitudes do you need to be successful and stay succes
All the best strategists I know have something in common. They are interested in lots of things. All kinds of things...

Martin Beverley
- Mar 3, 2020
- 3 min
What makes a brilliant brief and briefing?
Martin Beverley, CSO of adam&eveDDB shares with us his thoughts on what makes a brilliant brief and briefing.


Alaina Crystal
- Feb 24, 2020
- 3 min
Problem solving and having insightful questions
Alaina Crystal covers problem solving and having insightful questions.

APG Staff
- Aug 21, 2019
- 1 min
AMSR: New sources of strategic inspiration from the past
AMSR: The Archive of Market and Social Research is a resource that you and your competitors may not have discovered yet. It's a not for