APG Strategy Skills Survey 2023 - The Results
A point of view on the APG’s updated Strategy Skills Survey and what we have learned from it...
Sarah Newman - APG Director
Aug 7, 20234 min read
Content For A Great CV
Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the...
Denise Williams
May 27, 20202 min read
The Hustler’s Tool Kit - "How to survive as a first-time freelancer"
So, as a big-time planner, you have suddenly found yourself independent, solo, freelance, free as a bird (or laid off, unemployed, let go...
Jon Leach
May 26, 202010 min read
This Is The Time For The Great Reset
The only way to stay ahead of the curve is to shape it, not predict it. Covid-19 is a tragedy, not an opportunity or a brief. But it’s a...
Raquel Chicourel
May 20, 20206 min read
What is Strategy and why is it important?
Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks...
Matt Holt
Apr 20, 20204 min read
What makes a good strategist? What skills and aptitudes do you need to be successful and stay succes
All the best strategists I know have something in common. They are interested in lots of things. All kinds of things...
Sophie Lewis
Mar 17, 20202 min read
What makes a brilliant brief and briefing?
Martin Beverley, CSO of adam&eveDDB shares with us his thoughts on what makes a brilliant brief and briefing.
Martin Beverley
Mar 3, 20203 min read
Problem solving and having insightful questions
Alaina Crystal covers problem solving and having insightful questions.
Alaina Crystal
Feb 24, 20203 min read
AMSR: New sources of strategic inspiration from the past
AMSR: The Archive of Market and Social Research is a resource that you and your competitors may not have discovered yet. It's a not for
APG
Aug 21, 20191 min read