Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

APG Strategy Skills Survey 2023 - The Results

A point of view on the APG’s updated Strategy Skills Survey and what we have learned from it...

Content For A Great CV

Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the...

The Hustler’s Tool Kit - "How to survive as a first-time freelancer"

So, as a big-time planner, you have suddenly found yourself independent, solo, freelance, free as a bird (or laid off, unemployed, let go...

This Is The Time For The Great Reset

The only way to stay ahead of the curve is to shape it, not predict it. Covid-19 is a tragedy, not an opportunity or a brief. But it’s a...

What is Strategy and why is it important?

Ahh the classic ‘what is strategy?’ question. I’ll answer this question in 3 parts if I may – what strategy is, what good strategy looks...

What makes a good strategist? What skills and aptitudes do you need to be successful and stay succes

All the best strategists I know have something in common. They are interested in lots of things. All kinds of things...

What makes a brilliant brief and briefing?

Martin Beverley, CSO of adam&eveDDB shares with us his thoughts on what makes a brilliant brief and briefing.

Problem solving and having insightful questions

Alaina Crystal covers problem solving and having insightful questions.

AMSR: New sources of strategic inspiration from the past

AMSR: The Archive of Market and Social Research is a resource that you and your competitors may not have discovered yet. It's a not for