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AMSR: New sources of strategic inspiration from the past

If you look under the same old stones, you’ll find the same old grubs.

Whether you are looking to write a winning pitch or to inspire effective creative work you need to make sure you have done your homework.

The Archive of Market and Social Research is a resource that your competitors (and colleagues) may not have discovered yet.

It is an eclectic collection of books, periodicals, articles, research reports, conference papers, opinion polls and so on. Most of the material is from the second half of the twentieth century and is a rich source of social history.

While the clamour is all change, change, change – you can learn more about real people and the things that are enduring by looking into history.

The archive is currently in the process of being built and everything will be available within a searchable data base. It’s not Google; so you need to put a bit of imagination into how you do your searching. That just puts more distance between you and your competitors! The smarter you search the more you get.

Visit at and let us know what you think – you can be part of creating the future of the archive.

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