Advice

We often hear from students and young, aspiring Planners asking for advice about how to get a job as a Planner. There are of course myriad ways of achieving this but there also are some general principles that are useful.

Switch from Academia to Agency
Sarah Watson, Chairman of BBH New York, shares her list of watch-outs when it comes to switching from your university comfort zone to the agency life.
12 Interview Tips for Planners
Simone White, former CSO at FCB Inferno, shares his top 12 tips for anyone looking to step into Planning and Strategy. A must read for anyone starting out
How to be…a Chief Strategy Officer
Lucy Jameson, former CSO at Grey London says "There isn’t a simple, ten-point plan you can follow to become a CSO. What I can say is that a good planner should have an inherent sense..."
Advice from Craig Mawdsley
Craig is Joint CSO at AMV BBDO.

Believe you can always be better and work out how to do it. Simple.
First Year of Freelance Planning
I am frequently asked: ‘What’s it like going freelance?’. To save repeating myself, I wanted to get down on paper what the first year is really like. I wanted to share three things that got me through it..
Advice from Rebecca Moody
You were pretty rock hard in those graduate days. Always asking 'why' and not standing for wobbly answers. Willing to learn like a sponge. In awe of the big picture. The power of what we do. Loving the bright lights...
Advice from Nick Hirst
Firstly, ask yourself if you’re learning and growing in the right direction. What are you getting better at – and is that the right thing? I spent a lot of years in my early career...
Advice to my Younger Self
Ruairi Curran, Head of Planning at Gravity Road, shares bits of advice to his younger self:

1. Work in a small agency
2. Don't take training and resources for granted
Advice from Lucy Banister
The more you understand and analyse the greater your understanding and your appreciation will grow and the better equipped you will be to understand and appreciate the creative ideas you will help to develop.
Advice from Agathe Guerrier
Young strategists can be insecure and seek safety in certainty: robustness, data, rigour. All these things are necessary, not sufficient. Spend 20% of the time getting to the right, logical answer.
Show More
  • Black Facebook Icon
  • Black YouTube Icon
  • Black Twitter Icon
  • APG Podcast
  • Black LinkedIn Icon
  • Black Instagram Icon