APG Young Planners
From mentoring sessions with top CSO’s to swapping stories with fellow young planners, APG YP Events provide a rare opportunity to question the role of a strategist and consider how it might evolve in the future. Scroll down for upcoming events, more information and past events.
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What mentees have to say about the programme:
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"I've honestly learnt so much from them and I feel like they've helped build my confidence too, even just in asking questions."
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"It's been great having the chance to meet other planners, both for advice and also to meet others at my level too."
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"It's a fantastic programme and I'm very grateful I've had the chance to be involved!"
Your Best Foot Forward: Interviewing, CV tips and building your experience
28 April 2022
![APG Young Planner Event.png](https://static.wixstatic.com/media/d98480_9bde4356c6d94924a06c9ce728c02b41~mv2.png/v1/fill/w_71,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/APG%20Young%20Planner%20Event.png)
How building healthy boundaries at work makes you happier and more creative
20 November 2019
![APG YP.png](https://static.wixstatic.com/media/d98480_d220a4c612de469d81c7095f5d3d4cc1~mv2.png/v1/fill/w_71,h_38,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/APG%20YP.png)
For younger planners and strategists it can feel as though you are at the mercy of clients and bosses and emails, and that you are not senior enough to resist the pressure and push back for your own health and happiness.
We've joined up with Sam Pearce to create an evening event that will help you manage all those pressures, and learn how working less can mean more.
What makes different planners tick?
25 May 2017
![APG Young Planners](https://static.wixstatic.com/media/d98480_ae6912d759b1475a8b7f17e8c11a3b62~mv2.jpg/v1/crop/x_0,y_2,w_1500,h_860/fill/w_68,h_39,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/APG%20Young%20Planners.jpg)
We spent an evening with Media, Digital, Traditional, Direct and Brand Planners and learned the differences in their jobs.
Why we think what we think
27 October 2016
![Jon Leach](https://static.wixstatic.com/media/d98480_a9b45540ecf143b79b47090f7d9ec572~mv2.jpg/v1/crop/x_0,y_56,w_1537,h_881/fill/w_68,h_39,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Jon%20Leach.jpg)
An update on Jon Leach’s various historical, anthropological, sociological, and psychological studies on why people think the way they do.
Brands & Culture
8 June 2016
![APG Young Planners](https://static.wixstatic.com/media/d98480_af5eea3004344fd2a17eee08010937bd~mv2.jpg/v1/crop/x_0,y_17,w_554,h_318/fill/w_68,h_39,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/APG%20Young%20Planners.jpg)
Toto Ellis, Head of Strategy at Droga5, opened our minds to help us understand the importance of culture when looking at brand strategy.
Pints, Stats and Pork Scratchings
1 October 2015
![Beer on Table](https://static.wixstatic.com/media/05b2549638864dc89e945a3f85b4f9ac.jpg/v1/crop/x_0,y_47,w_1000,h_573/fill/w_68,h_39,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Beer%20on%20Table.jpg)
APG Young Planners first event of the season is on the 1st October. 'Pints, Stats and Pork Scratchings' is the theme and we'll be running a pub quiz with The Nursery to demystify the world of quant.
Speed Mentoring
26 February 2015
![APG Young Planners](https://static.wixstatic.com/media/d98480_938a3e81f114431aab62df6555313d79~mv2.jpg/v1/crop/x_0,y_17,w_554,h_318/fill/w_68,h_39,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/APG%20Young%20Planners.jpg)
We have now hosted 2 extremely successful Speed Mentoring events with top CSO's and Heads of Planning and Strategy from the best London agencies.
Let's get it on
10 July 2014
![APG Young Planners](https://static.wixstatic.com/media/d98480_4d2eddc546874c119edf73240a90d714~mv2.jpg/v1/crop/x_0,y_41,w_658,h_377/fill/w_68,h_39,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/APG%20Young%20Planners.jpg)
Having good relationships beyond your fellow planners is vital. Being on good terms with account management, creatives and above all clients can kill or cure ideas.
Insights Workshop with Tom Sussman
27 July 2021
![Tom Sussman APG Workshop.png](https://static.wixstatic.com/media/d98480_6a631dd89d0d47ee972bad3e5ce7f9d0~mv2.png/v1/fill/w_71,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Tom%20Sussman%20APG%20Workshop.png)
Tom Sussman is Head of Planning at Leo Burnett. With him, we created a special interactive workshop for young planners and strategists nearer the start of their career. He talked about the principles and practice of insight with lots of examples and advice.
CV Surgery
26 June 2019
![APG Young Planners.jpeg](https://static.wixstatic.com/media/d98480_0028bc60ed6b44b5b8b12f41b9d1e2a0~mv2_d_3264_2448_s_4_2.jpeg/v1/fill/w_53,h_40,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/APG%20Young%20Planners.jpeg)
How to navigate the world of recruitment and polish your CV with Ben Shaw, Kate Sherwin-White and David McGowan
Speed Mentoring
6 October 2016
![Speed Mentoring](https://static.wixstatic.com/media/d98480_d2501051484a4cdd8721447e06f9dba3~mv2_d_2056_1536_s_2.jpg/v1/crop/x_0,y_179,w_2056,h_1179/fill/w_68,h_39,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Speed%20Mentoring.jpg)
Our 3rd Speed Mentoring held at We Are Social. Thank you to everyone who came along.
How to Thrive & Survive a Pitch
13 November 2014
![Campaign Pitch](https://static.wixstatic.com/media/7c41782c1010453c86fcb413fed190ed.jpg/v1/crop/x_0,y_90,w_1920,h_1101/fill/w_68,h_39,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Campaign%20Pitch.jpg)
Pitches turn the agency upside down. A pitch means anyone can influence the agency's future as commercial imperative pushes creative minds.
Generalist or Specialist?
19 March 2014
![APG YP.png](https://static.wixstatic.com/media/d98480_48c1b5a425774692917d15981c150b7c~mv2.png/v1/crop/x_40,y_0,w_1222,h_701/fill/w_68,h_39,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/APG%20YP.png)
Should my job title on LinkedIn be 'experience design architect' or 'planner'?Should you be a generalist or a specialist? Which is better for long-term career prospects? What are other junior planners doing?
'10 Great Ideas for Getting Started on a Creative Brief' with Martin Beverley
24 June 2021
![Martin Beverley.png](https://static.wixstatic.com/media/d98480_f506679e90df4eb187d4b4fe0bbf97c8~mv2.png/v1/fill/w_62,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Martin%20Beverley.png)
Martin Beverley is CSO at adam&eveDDB. He has created an excellent new session for young planners and strategists with 1-3 years experience. Practical and inspirational, this will teach you 10 ways to get to a great brief, by using the power of sharing and opening up your first thoughts.
How to talk to Creatives
30 April 2019
![Thinking Around Corners.png](https://static.wixstatic.com/media/d98480_651e2e536f9f4bdbb3926f21b346f6f8~mv2_d_3264_2448_s_4_2.png/v1/fill/w_53,h_40,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Thinking%20Around%20Corners.png)
Ben Shaw, Head of Strategy at BBH, hosted an evening with his team to help teach us how to communicate better with Creatives.
How to solve problems
19 April 2018
![Image_edited.png](https://static.wixstatic.com/media/d98480_001dc264b0e547f9ba1bfcdbed9bc782~mv2.png/v1/crop/x_0,y_132,w_1500,h_860/fill/w_68,h_39,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/Image_edited.png)
In this session, Creature CSO Andrew Gibson shared wisdom that has been fundamental to his career as a strategist: Different ways to look at a problem and how you can put them into practice.
Find a Voice
28 July 2016
![Find your voice](https://static.wixstatic.com/media/d98480_60999ce19c3c42849a794088759e68c2~mv2.jpg/v1/crop/x_0,y_17,w_554,h_318/fill/w_68,h_39,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Find%20your%20voice.jpg)
Took a trip around the Wellcome Collection and then to the pub.
How to get your career on track
26 November 2015
![Railway Tracks](https://static.wixstatic.com/media/f5526380b69b4de58dcf8fc112145de9.jpg/v1/crop/x_0,y_227,w_4995,h_2864/fill/w_68,h_39,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Railway%20Tracks.jpg)
Craig Mawdsley, Joint Chief Strategy Officer at AMV BBDO speaks about how to build a career as a strategist in the creative industries.
Speed Mentoring
25 September 2014
![Speed Mentoring](https://static.wixstatic.com/media/d98480_d5ee1cd7956b443d901198e3e1fd4452~mv2_d_2056_1536_s_2.jpg/v1/crop/x_0,y_179,w_2056,h_1179/fill/w_68,h_39,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/Speed%20Mentoring.jpg)
Our first in a series of 'Speed Mentoring' sessions for young Planners and Strategists looking to get a little more guidance and advice on how to survive in the industry.