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APG Young Planners

From mentoring sessions with top CSO’s to swapping stories with fellow young planners, APG YP Events provide a rare opportunity to question the role of a strategist and consider how it might evolve in the future. Scroll down for upcoming events, more information and past events.

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What mentees have to say about the programme:

"I've honestly learnt so much from them and I feel like they've helped build my confidence too, even just in asking questions."

"It's been great having the chance to meet other planners, both for advice and also to meet others at my level too."

"It's a fantastic programme and I'm very grateful I've had the chance to be involved!"

How building healthy boundaries at work makes you happier and more creative

20 November 2019

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For younger planners and strategists it can feel as though you are at the mercy of clients and bosses and emails, and that you are not senior enough to resist the pressure and push back for your own health and happiness.

We've joined up with Sam Pearce to create an evening event that will help you manage all those pressures, and learn how working less can mean more.

How Advertising Really Works

17 October 2018

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Andrew Phillips, Director at Big Island, talked about the five main theories of how advertising works.

What makes different planners tick?

25 May 2017

APG Young Planners

We spent an evening with Media, Digital, Traditional, Direct and Brand Planners and learned the differences in their jobs. 

Why we think what we think

27 October 2016

Jon Leach

An update on Jon Leach’s various historical, anthropological, sociological, and psychological studies on why people think the way they do.

Brands & Culture

8 June 2016

APG Young Planners

Toto Ellis, Head of Strategy at Droga5, opened our minds to help us understand the importance of culture when looking at brand strategy.

Pints, Stats and Pork Scratchings

1 October 2015

Beer on Table

APG Young Planners first event of the season is on the 1st October. 'Pints, Stats and Pork Scratchings' is the theme and we'll be running a pub quiz with The Nursery to demystify the world of quant.

Speed Mentoring

26 February 2015

APG Young Planners

We have now hosted 2 extremely successful Speed Mentoring events with top CSO's and Heads of Planning and Strategy from the best London agencies.

Let's get it on

10 July 2014

APG Young Planners

Having good relationships beyond your fellow planners is vital. Being on good terms with account management, creatives and above all clients can kill or cure ideas.

Insights Workshop with Tom Sussman

27 July 2021

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Tom Sussman is Head of Planning at Leo Burnett. With him, we created a special interactive workshop for young planners and strategists nearer the start of their career. He talked about the principles and practice of insight with lots of examples and advice.

CV Surgery

26 June 2019

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How to navigate the world of recruitment and polish your CV with Ben Shaw, Kate Sherwin-White and David McGowan

How to create brand new brands

27 June 2018

Public Speaker

In this session we took a peek behind the scenes of R/GA Ventures Studio and learned some tricks and tools for creating new brands for start-ups.

A Strategists Career within a Creative Business

20 April 2017

APG Young Planners with Jim Carroll

Jim Carroll reflected on his 30 years in advertising and gave us 10 tips on how to get the best out of a career in strategy.

Speed Mentoring

6 October 2016

Speed Mentoring

Our 3rd Speed Mentoring held at We Are Social. Thank you to everyone who came along.

Sources of Inspiration & Insight

23 March 2016


John Harrison, Managing Partner at BBH, shared with us his biggest bugbear – that all too often we are focused on finding the consumer insight, when actually insight can come from other places.

Behind the Mirror

18 June 2015

APG Young Planners

An evening of talks, tools, interactive exercises and discussion to demystify qualitative research. A brief but incredibly useful, interactive session to get the most out focus groups and qual research.

How to Thrive & Survive a Pitch

13 November 2014

Campaign Pitch

Pitches turn the agency upside down. A pitch means anyone can influence the agency's future as commercial imperative pushes creative minds. 

Generalist or Specialist?

19 March 2014

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Should my job title on LinkedIn be 'experience design architect' or 'planner'?Should you be a generalist or a specialist? Which is better for long-term career prospects? What are other junior planners doing?

'10 Great Ideas for Getting Started on a Creative Brief' with Martin Beverley

24 June 2021

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Martin Beverley is CSO at adam&eveDDB. He has created an excellent new session for young planners and strategists with 1-3 years experience. Practical and inspirational, this will teach you 10 ways to get to a great brief, by using the power of sharing and opening up your first thoughts.

How to talk to Creatives

30 April 2019

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Ben Shaw, Head of Strategy at BBH, hosted an evening with his team to help teach us how to communicate better with Creatives.

How to solve problems

19 April 2018


In this session, Creature CSO Andrew Gibson shared wisdom that has been fundamental to his career as a strategist: Different ways to look at a problem and how you can put them into practice.

Small Towns, Tall Tales and Finding Truths

22 March 2017

APG Young Planners

An evening of talks, tools, interactive exercises and discussion to unlock the secrets of qualitative research with The Nursery.

Find a Voice

28 July 2016

Find your voice

Took a trip around the Wellcome Collection and then to the pub.

How to get your career on track

26 November 2015

Railway Tracks

Craig Mawdsley, Joint Chief Strategy Officer at AMV BBDO speaks about how to build a career as a strategist in the creative industries.

The Ultimate Creative Brief

24 March 2015

APG Young Planners

On Tuesday 24 March, 60 young planners and strategists got together to talk briefs and briefings with Paul Feldwick and Pete Heskett of JWT.

Speed Mentoring

25 September 2014

Speed Mentoring

Our first in a series of 'Speed Mentoring' sessions for young Planners and Strategists looking to get a little more guidance and advice on how to survive in the industry.

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