APG Young Planners

From individual mentoring sessions with top CSO’s to swapping stories with fellow young planners, APG YP Events provide a rare opportunity to question the role of a strategist and consider how it might evolve in the future. Scroll down for upcoming events, more information and past events.

 
Past Events

For younger planners and strategists it can feel as though you are at the mercy of clients and bosses and emails, and that you are not senior enough to resist the pressure and push back for your own health and happiness.

We've joined up with Sam Pearce to create an evening event that will help you manage all those pressures, and learn how working less can mean more.

How building healthy boundaries at work makes you happier and more creative

20 November 2019

Andrew Phillips, Director at Big Island, talked about the five main theories of how advertising works.

How Advertising Really Works

17 October 2018

We spent an evening with Media, Digital, Traditional, Direct and Brand Planners and learned the differences in their jobs. 

What makes different planners tick?

25 May 2017

An update on Jon Leach’s various historical, anthropological, sociological, and psychological studies on why people think the way they do.

Why we think what we think

27 October 2016

Toto Ellis, Head of Strategy at Droga5, opened our minds to help us understand the importance of culture when looking at brand strategy.

Brands & Culture

8 June 2016

APG Young Planners first event of the season is on the 1st October. 'Pints, Stats and Pork Scratchings' is the theme and we'll be running a pub quiz with The Nursery to demystify the world of quant.

Pints, Stats and Pork Scratchings

1 October 2015

We have now hosted 2 extremely successful Speed Mentoring events with top CSO's and Heads of Planning and Strategy from the best London agencies.

Speed Mentoring

26 February 2015

Having good relationships beyond your fellow planners is vital. Being on good terms with account management, creatives and above all clients can kill or cure ideas.

Let's get it on

10 July 2014

How to navigate the world of recruitment and polish your CV with Ben Shaw, Kate Sherwin-White and David McGowan

CV Surgery

26 June 2019

In this session we took a peek behind the scenes of R/GA Ventures Studio and learned some tricks and tools for creating new brands for start-ups.

How to create brand new brands

27 June 2018

Jim Carroll reflected on his 30 years in advertising and gave us 10 tips on how to get the best out of a career in strategy.

A Strategists Career within a Creative Business

20 April 2017

Our 3rd Speed Mentoring held at We Are Social. Thank you to everyone who came along.

Speed Mentoring

6 October 2016

John Harrison, Managing Partner at BBH, shared with us his biggest bugbear – that all too often we are focused on finding the consumer insight, when actually insight can come from other places.

Sources of Inspiration & Insight

23 March 2016

An evening of talks, tools, interactive exercises and discussion to demystify qualitative research. A brief but incredibly useful, interactive session to get the most out focus groups and qual research.

Behind the Mirror

18 June 2015

Pitches turn the agency upside down. A pitch means anyone can influence the agency's future as commercial imperative pushes creative minds. 

How to Thrive & Survive a Pitch

13 November 2014

Should my job title on LinkedIn be 'experience design architect' or 'planner'?Should you be a generalist or a specialist? Which is better for long-term career prospects? What are other junior planners doing?

Generalist or Specialist?

19 March 2014

Ben Shaw, Head of Strategy at BBH, hosted an evening with his team to help teach us how to communicate better with Creatives.

How to talk to Creatives

30 April 2019

In this session, Creature CSO Andrew Gibson shared wisdom that has been fundamental to his career as a strategist: Different ways to look at a problem and how you can put them into practice.

How to solve problems

19 April 2018

An evening of talks, tools, interactive exercises and discussion to unlock the secrets of qualitative research with The Nursery.

Small Towns, Tall Tales and Finding Truths

22 March 2017

Took a trip around the Wellcome Collection and then to the pub.

Find a Voice

28 July 2016

Craig Mawdsley, Joint Chief Strategy Officer at AMV BBDO speaks about how to build a career as a strategist in the creative industries.

How to get your career on track

26 November 2015

On Tuesday 24 March, 60 young planners and strategists got together to talk briefs and briefings with Paul Feldwick and Pete Heskett of JWT.

The Ultimate Creative Brief

24 March 2015

Our first in a series of 'Speed Mentoring' sessions for young Planners and Strategists looking to get a little more guidance and advice on how to survive in the industry.

Speed Mentoring

25 September 2014

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