APG Young Planners

From mentoring sessions with top CSO’s to swapping stories with fellow young planners, APG YP Events provide a rare opportunity to question the role of a strategist and consider how it might evolve in the future. Scroll down for upcoming events, more information and past events.

APG Young Planner Mentorship Programme 2022

This year we are continuing our Young Planner Mentorship Programme. This is designed for planners with 0-3 years experience in the industry.


It’s a chance to spend an evening with top planners and peers and walk away with some wisdom and advice pertinent to your situation or needs. There are 10-12 spots in each session and you'll be able to get your tickets here through the site or through our email notifications. If you are interested in attending, you can join the mailing list here.

During the event, you will have two 25 minute sessions with experienced senior planners and one 20 minute session with a keynote speaker. 

Upcoming dates:

23rd June 2022 (tickets on sale at the start of June)


All sessions take place from 5-6.30pm BST




APG Members = £5+vat

Non-members = £20+vat

What previous mentees have to say about the programme:

"I've honestly learnt so much from them and I feel like they've helped build my confidence too, even just in asking questions."

"It's been great having the chance to meet other planners, both for advice and also to meet others at my level too."

"It's a fantastic programme and I'm very grateful I've had the chance to be involved!"

How building healthy boundaries at work makes you happier and more creative

20 November 2019

APG YP.png

For younger planners and strategists it can feel as though you are at the mercy of clients and bosses and emails, and that you are not senior enough to resist the pressure and push back for your own health and happiness.

We've joined up with Sam Pearce to create an evening event that will help you manage all those pressures, and learn how working less can mean more.

How Advertising Really Works

17 October 2018

Andrew Philips.jpg

Andrew Phillips, Director at Big Island, talked about the five main theories of how advertising works.

What makes different planners tick?

25 May 2017

APG Young Planners

We spent an evening with Media, Digital, Traditional, Direct and Brand Planners and learned the differences in their jobs. 

Why we think what we think

27 October 2016

Jon Leach

An update on Jon Leach’s various historical, anthropological, sociological, and psychological studies on why people think the way they do.

Brands & Culture

8 June 2016

APG Young Planners

Toto Ellis, Head of Strategy at Droga5, opened our minds to help us understand the importance of culture when looking at brand strategy.