APG Young Planners
From individual mentoring sessions with top CSO’s to swapping stories with fellow young planners, APG YP Events provide a rare opportunity to question the role of a strategist and consider how it might evolve in the future. Scroll down for upcoming events, more information and past events.
On 24th August, we will be running the third session of our mentorship program for Young Planners and Strategists (1-3 years experience in the industry). This time you will hear from Flora Joll, Strategy Director at Now Advertising, Pete Jackson, Head of Strategy & Insights at Wasserman and our keynote speaker Grace Francis, Chief Experience Officer at Karmarama.
We are selecting a certain number of mentees for the third session, so if you haven't applied already, please go here or fill in the form below.
If you have any questions, please get in touch with Lexi - Lexi@apg.org.uk
Insights Workshop with Tom Sussman
27 July 2021
Tom Sussman is Head of Planning at Leo Burnett. With him, we have created this special interactive workshop for young planners and strategists nearer the start of their career. He will be talking about the principles and practice of insight with lots of examples, advice and a chance to have a go.
26 June 2019
How to navigate the world of recruitment and polish your CV with Ben Shaw, Kate Sherwin-White and David McGowan
6 October 2016
Our 3rd Speed Mentoring held at We Are Social. Thank you to everyone who came along.
How to Thrive & Survive a Pitch
13 November 2014
Pitches turn the agency upside down. A pitch means anyone can influence the agency's future as commercial imperative pushes creative minds.
Generalist or Specialist?
19 March 2014
Should my job title on LinkedIn be 'experience design architect' or 'planner'?Should you be a generalist or a specialist? Which is better for long-term career prospects? What are other junior planners doing?
'10 Great Ideas for Getting Started on a Creative Brief' with Martin Beverley
24 June 2021
Martin Beverley is CSO at adam&eveDDB. He has created an excellent new session for young planners and strategists with 1-3 years experience. Practical and inspirational, this will teach you 10 ways to get to a great brief, by using the power of sharing and opening up your first thoughts.
How to talk to Creatives
30 April 2019
Ben Shaw, Head of Strategy at BBH, hosted an evening with his team to help teach us how to communicate better with Creatives.
How to solve problems
19 April 2018
In this session, Creature CSO Andrew Gibson shared wisdom that has been fundamental to his career as a strategist: Different ways to look at a problem and how you can put them into practice.
Find a Voice
28 July 2016
Took a trip around the Wellcome Collection and then to the pub.
How to get your career on track
26 November 2015
Craig Mawdsley, Joint Chief Strategy Officer at AMV BBDO speaks about how to build a career as a strategist in the creative industries.
25 September 2014
Our first in a series of 'Speed Mentoring' sessions for young Planners and Strategists looking to get a little more guidance and advice on how to survive in the industry.
How building healthy boundaries at work makes you happier and more creative
20 November 2019
For younger planners and strategists it can feel as though you are at the mercy of clients and bosses and emails, and that you are not senior enough to resist the pressure and push back for your own health and happiness.
We've joined up with Sam Pearce to create an evening event that will help you manage all those pressures, and learn how working less can mean more.
What makes different planners tick?
25 May 2017
We spent an evening with Media, Digital, Traditional, Direct and Brand Planners and learned the differences in their jobs.
Why we think what we think
27 October 2016
An update on Jon Leach’s various historical, anthropological, sociological, and psychological studies on why people think the way they do.
Brands & Culture
8 June 2016
Toto Ellis, Head of Strategy at Droga5, opened our minds to help us understand the importance of culture when looking at brand strategy.
Pints, Stats and Pork Scratchings
1 October 2015
APG Young Planners first event of the season is on the 1st October. 'Pints, Stats and Pork Scratchings' is the theme and we'll be running a pub quiz with The Nursery to demystify the world of quant.
26 February 2015
We have now hosted 2 extremely successful Speed Mentoring events with top CSO's and Heads of Planning and Strategy from the best London agencies.
Let's get it on
10 July 2014
Having good relationships beyond your fellow planners is vital. Being on good terms with account management, creatives and above all clients can kill or cure ideas.