APG Guest Editor

Here we invite top strategists to be Guest Editor of our site for a month at at a time. Each Guest Editor will determine a theme and curate a range of on-line and off-line ideas, links, books; anything that brings to life their theme and that they think is going to be both useful and inspirational for the community.  


As ever we thank them for their time and their generosity. The APG community is after all, all about sharing.

Jim Carroll

Jim Carroll is a long serving brand and communication strategist.

How To Get On:
Advice on how to manage a strategist’s career in a creative business
Jim Carroll

Andy Palmer & Vic Polkinghorne are the founders of Sell! Sell! London

How Strategy & Creative can work better together
Andy Palmer & Vic Polkinghorne

Pete Buckley is Head of Strategy at MEC London, a Media Agency. 

Putting Customer Experience First
Pete Buckley

Fern is Chief Strategy Officer, International at DigitasLBi

Only, connect
Fern Miller

Bogdana is the former Head of Strategy at Poke London

Digital Transformation
Bogdana Butnar

Ian is a brand strategist and journalist who always has grasp of the big picture and its consequences, and writes tellingly in the FT and other journals.

How To Be Curious: Cognitive Fitness for Planners
Ian Leslie

James is Head of Strategy at True Digital based in Bristol

James Caig

Richard is Deputy Head of Evidence at Manning Gottlieb OMD

How findings from psychology can be applied to advertising
Richard Shotton

Mark is Chief Experience Officer at OLIVER

Behavioural Science in the planning world; Fact or Fiction?
Mark Bell

Neal is Director of Strategy at SapientRazorfish

How to get to better problems
Neal Fairfield
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