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Eat Your Greens

Fact-Based Thinking to Improve Your Brand’s Health

The book is now available to buy for all kindle editions and we hope you enjoy it.

When ordering 5 or more copies use the code 'apgbulk20' to receive 20% off your total order.

If you would like to order more than 20 copies please contact troubadour via email on quoting the book title and bulk quantity required and they will be able to work out a more preferable shipping rate then if you try and order online through their site.

You can now order 'Eat Your Greens' today through Troubador or Amazon for only £20.

The book is now available to buy for all kindle editions as well.

About the book

APG published Eat Your Greens’ in the Autumn of 2018.  It is a collaboration with Wiemer Snijders and is a collection of articles written by 35 experts in marketing and communications. The brief to the contributors was to take marketing science as their start point and show how they  apply it or get inspiration from it.  Essentially we’re talking about the importance of using the latest fact-based marketing thinking to do a better job – hence the reference in our title to healthy eating – and the need to counter hype and brief, gossamer trends with more systematic applied thinking.

The list of contributors is long, various and impressive. It includes Mark Ritson, Kate Waters, Byron Sharp, Helen Edwards, Paul Feldwick, Richard Shotton, Sue Unerman, Phil Barden, Tess Alps, Peter Field, Wiemer Snijders, Bob Hoffman, Faris Yakob and other authors you may not have heard of but have brilliant contributions to make.  Each author has a written on a subject they feel strongly about and on which they have a lot of useful ideas to contribute; the application of BE to advertising, short vs long term thinking, the fallacy of being obsessed with comms and digital toys; the fact that long term thinking needs to be female and 30 more fascinating subjects. 


The book is intended as a stimulus to debate, a collection of incredibly strong evidence to help you improve your strategic thinking and as a spur to improve the quality of thought in the marketing and communications community.  You can use it as an encyclopaedic guide to the best of current thought, or to shape the development of particular marketing or comms strategies, or as a source of nuggets of wisdom to furnish your mind.

The APG would like to acknowledge Wiemer Snijders who had the inspiration for the book and has worked tirelessly to make it happen.


What have people said?

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“I would urge anyone who is interested in how to create demand for brands in the 21st century to read this book.

You will walk away from it not only wiser about what it takes to be a marketer in today's world, but I’d wager, more excited about being one too.”

Alison Hoad

Chief Strategy Officer at BBH UK
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“In a discipline that is so often questioned for its effectiveness, marketers should be aware of how influence actually works. This book captures not just the most recent insights in this field, but also provides the reader with practical ideas about how to put these into practice.”

Thecla Schaeffer

CMO at Accell Group
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“If we choose to examine it, the world around us provides all the material we need for new and better solutions. You may not agree with everything in these pages, but this series of essays, speculations and provocations will encourage you to more closely study it.”

Martin Weigel

Head of Planning at Wieden+Kennedy Amsterdam
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“Every now and then you stumble across a publication that makes you stop and learn. I highly recommend this book for anyone who values learning across strategy, comms development and ultimately brand performance. A must-read for any marketing leader.”

Mark Wiedermann

Marketing Director at Frucor Suntory Australia
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