Eat Your Greens

Fact-Based Thinking to Improve Your Brand’s Health

The book is now available to buy for all kindle editions and we hope you enjoy it.

When ordering 5 or more copies use the code 'apgbulk20' to receive 20% off your total order.

If you would like to order more than 20 copies please contact troubadour via email on enquiries@troubador.co.uk quoting the book title and bulk quantity required and they will be able to work out a more preferable shipping rate then if you try and order online through their site.

You can now order 'Eat Your Greens' today through Troubador or Amazon for only £20.

The book is now available to buy for all kindle editions as well.

About the book

APG published Eat Your Greens’ in the Autumn of 2018.  It is a collaboration with Wiemer Snijders and is a collection of articles written by 35 experts in marketing and communications. The brief to the contributors was to take marketing science as their start point and show how they  apply it or get inspiration from it.  Essentially we’re talking about the importance of using the latest fact-based marketing thinking to do a better job – hence the reference in our title to healthy eating – and the need to counter hype and brief, gossamer trends with more systematic applied thinking.

 
The list of contributors is long, various and impressive. It includes Mark Ritson, Kate Waters, Byron Sharp, Helen Edwards, Paul Feldwick, Richard Shotton, Sue Unerman, Phil Barden, Tess Alps, Peter Field, Wiemer Snijders, Bob Hoffman, Faris Yakob and other authors you may not have heard of but have brilliant contributions to make.  Each author has a written on a subject they feel strongly about and on which they have a lot of useful ideas to contribute; the application of BE to advertising, short vs long term thinking, the fallacy of being obsessed with comms and digital toys; the fact that long term thinking needs to be female and 30 more fascinating subjects. 

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The book is intended as a stimulus to debate, a collection of incredibly strong evidence to help you improve your strategic thinking and as a spur to improve the quality of thought in the marketing and communications community.  You can use it as an encyclopaedic guide to the best of current thought, or to shape the development of particular marketing or comms strategies, or as a source of nuggets of wisdom to furnish your mind.

The APG would like to acknowledge Wiemer Snijders who had the inspiration for the book and has worked tirelessly to make it happen.

Contributors

Adam Ferrier
Adam Ferrier

Founder of THINKERBELL, Consumer Psychologist, and Author of ‘The Advertising Effect: How to Change Behaviour’

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Amy Wilson
Amy Wilson

Senior Marketing Scientist at the Ehrenberg-Bass Institute in Adelaide, South Australia

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Anjali Ramachandran
Anjali Ramachandran

Editor - Partnerships & Syndication at Storythings

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Becky McOwen-Banks
Becky McOwen-Banks

Creative Director, D&AD, Creative Circle and D&AD New Blood judge, TEDx speaker, IPA Council & Gender equality catalyst.

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Bob Hoffman
Bob Hoffman

Chief Aggravation Officer at Type A Group

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Brandon Towl
Brandon Towl

Writer, Blogger, and Speaker Making Words Have Impact

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Byron Sharp
Byron Sharp

Professor of Marketing Science & Director of Ehrenberg-Bass Institute at the University of South Australia. Author of 'How Brands Grow'

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Costas Papaikonomou
Costas Papaikonomou

Co-Founder at Happen & Winkle

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Doc Searles
Doc Searles

Editor, Author and Blogger

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Eaon Pritchard
Eaon Pritchard

Head of Strategy at UM and Author of 'Where Did All Go Wrong?'

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Faris & Rosie Yakob
Faris & Rosie Yakob

Co-Founders at Genius Steals

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Gareth Price
Gareth Price

Senior Planner at J. Walter Thompson London

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Helen Edwards
Helen Edwards

Director and Owner at Passionbrand & Partner at Passionbrand Progress

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Jerry Daykin
Jerry Daykin

Head of Media Partnerships at Diageo - Marketer in a Digital World, Passionate Writer & Speaker

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Julian Cole
Julian Cole

Strategist

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Kate Richardson
Kate Richardson

Creative Business Leader

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Kate Waters
Kate Waters

Co-founder and Chief Strategy Officer at Now Advertising

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Mark Barden
Mark Barden

Partner at eatbigfish Co-author of 'A Beautiful Constraint'

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Mark Earls
Mark Earls

Independent Marketing and Advertising Professional

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Mark Ritson
Mark Ritson

Adjunct Professor at Melbourne Business School

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Patricia McDonald
Patricia McDonald

Strategist, Consultant and Futurist

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Peter Field
Peter Field

Independent Marketing and Advertising Professional

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Paul Feldwick
Paul Feldwick

Consultant and Author of 'Anatomy of Humbug' and 'What is Brand Equity, Anyway?'

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Phil Barden
Phil Barden

Owner and MD of Decode Marketing Ltd and Author of 'Decoded. The Science Behind Why We Buy'

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Philip Graves
Philip Graves

Consumer behaviour consultant, speaker and author of Consumer.ology

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