Eat Your Greens
Fact-Based Thinking to Improve Your Brand’s Health
The book is now available to buy for all kindle editions and we hope you enjoy it.
When ordering 5 or more copies use the code 'apgbulk20' to receive 20% off your total order.
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You can now order 'Eat Your Greens' today through Troubador or Amazon for only £20.
The book is now available to buy for all kindle editions as well.
About the book
APG published Eat Your Greens’ in the Autumn of 2018. It is a collaboration with Wiemer Snijders and is a collection of articles written by 35 experts in marketing and communications. The brief to the contributors was to take marketing science as their start point and show how they apply it or get inspiration from it. Essentially we’re talking about the importance of using the latest fact-based marketing thinking to do a better job – hence the reference in our title to healthy eating – and the need to counter hype and brief, gossamer trends with more systematic applied thinking.
The list of contributors is long, various and impressive. It includes Mark Ritson, Kate Waters, Byron Sharp, Helen Edwards, Paul Feldwick, Richard Shotton, Sue Unerman, Phil Barden, Tess Alps, Peter Field, Wiemer Snijders, Bob Hoffman, Faris Yakob and other authors you may not have heard of but have brilliant contributions to make. Each author has a written on a subject they feel strongly about and on which they have a lot of useful ideas to contribute; the application of BE to advertising, short vs long term thinking, the fallacy of being obsessed with comms and digital toys; the fact that long term thinking needs to be female and 30 more fascinating subjects.
The book is intended as a stimulus to debate, a collection of incredibly strong evidence to help you improve your strategic thinking and as a spur to improve the quality of thought in the marketing and communications community. You can use it as an encyclopaedic guide to the best of current thought, or to shape the development of particular marketing or comms strategies, or as a source of nuggets of wisdom to furnish your mind.
The APG would like to acknowledge Wiemer Snijders who had the inspiration for the book and has worked tirelessly to make it happen.
Founder of THINKERBELL, Consumer Psychologist, and Author of ‘The Advertising Effect: How to Change Behaviour’
Senior Marketing Scientist at the Ehrenberg-Bass Institute in Adelaide, South Australia
Editor - Partnerships & Syndication at Storythings
Creative Director, D&AD, Creative Circle and D&AD New Blood judge, TEDx speaker, IPA Council & Gender equality catalyst.
Chief Aggravation Officer at Type A Group
Writer, Blogger, and Speaker Making Words Have Impact
Professor of Marketing Science & Director of Ehrenberg-Bass Institute at the University of South Australia. Author of 'How Brands Grow'
Co-Founder at Happen & Winkle
Editor, Author and Blogger
Head of Strategy at UM and Author of 'Where Did All Go Wrong?'
Co-Founders at Genius Steals
Senior Planner at J. Walter Thompson London
Director and Owner at Passionbrand & Partner at Passionbrand Progress
Head of Media Partnerships at Diageo - Marketer in a Digital World, Passionate Writer & Speaker
Creative Business Leader
Co-founder and Chief Strategy Officer at Now Advertising
Partner at eatbigfish Co-author of 'A Beautiful Constraint'
Independent Marketing and Advertising Professional
Adjunct Professor at Melbourne Business School
Strategist, Consultant and Futurist
Independent Marketing and Advertising Professional
Consultant and Author of 'Anatomy of Humbug' and 'What is Brand Equity, Anyway?'
Owner and MD of Decode Marketing Ltd and Author of 'Decoded. The Science Behind Why We Buy'
Consumer behaviour consultant, speaker and author of Consumer.ology
Freelance, Copywriter, Author, Screenwriter and Blogger
Deputy Head of Evidence at Manning Gottlieb OMD and Author of 'The Choice Factory'
Partner at The Commercial Works
Vice Chairman at Ogilvy Group UK
Associate Creative Director at Wellmark
Head of Strategy at Zenith USA
MediaCom's Chief Transformation Officer & Author of 'The Glass Wall: Success Strategies for Women at Work'
Chair of Thinkbox
Founder of Marketoonist and Author of ‘Your Ad Ignored Here’
EVP, Head of Innovation at Zenith and Author of ‘Digital Darwinism’
Partner at the Commercial Works and main collaborator for Eat Your Greens
What have people said?
“I would urge anyone who is interested in how to create demand for brands in the 21st century to read this book.
You will walk away from it not only wiser about what it takes to be a marketer in today's world, but I’d wager, more excited about being one too.”
Chief Strategy Officer at BBH UK
“In a discipline that is so often questioned for its effectiveness, marketers should be aware of how influence actually works. This book captures not just the most recent insights in this field, but also provides the reader with practical ideas about how to put these into practice.”
CMO at Accell Group
“If we choose to examine it, the world around us provides all the material we need for new and better solutions. You may not agree with everything in these pages, but this series of essays, speculations and provocations will encourage you to more closely study it.”
Head of Planning at Wieden+Kennedy Amsterdam
“Every now and then you stumble across a publication that makes you stop and learn. I highly recommend this book for anyone who values learning across strategy, comms development and ultimately brand performance. A must-read for any marketing leader.”