APG Noisy Thinking 2018

Our flagship evening event held 6 times a year in association with Flamingo. Each event addresses a provocative question or current theme focused on Planning & Strategy. These events are supported by Google.

The Art of Persuasion - How do you get your idea over the line?

15 February 2018


Speakers: Jim Carroll, Marie Oldham, Laura Jordan Bombach and Martin Beverley

Alastair Campbell on what’s happening to political brands?

19 June 2018


Speaker: Alastair Campbell

If the structure of our industry is broken, what do strategists do next?

13 March 2018


Speakers: Ian Leslie, Sally Weavers, Stuart Smith and Guy Murphy

'How Not To Plan' Planning Surgery

21 November 2018

APG Noisy Thinking.jpeg

Speakers: Sarah Carter & Les Binet

How best to make sense of the world now? 20 Strategic Tools

26 April 2018


Speakers: Chris Arning, Alex Steer, Dr. Adam Gill, George Webster and Lucas Galan

'How Not To Plan' Planning Surgery

with Sarah Carter and Les Binet

21st November 2018

If you've had your head stuck in a bin for the last 4 months you'll have missed the launch and subsequent 2 re-prints of APG How Not to Plan, the definitive Planning handbook and Bible for the C21st strategist. 


Head-down, head-up or head in the clouds, you can get your Planning Head in order on 21st November when Les Binet and Sarah Carter will be talking about what we can all learn from the book and answering your planning queries with specific strategic health advice. So get thinking about what you want to ask them. And yes, they will have their white coats on.  We've ordered them from Amazon.


Alastair Campbell on what’s happening to political brands?

19th June 2018

In a break with our normal Noisy Thinking events we invited just one speaker to address us on 19th June.  Alastair Campbell is the stand-out political strategist of the last 20 years.  He was in the centre of the New Labour strategy and communications machine and remains one of the most respected and insightful commentators.

Click through to read the articles here

How best to make sense of the world now?

20 Strategic Tools

26th April 2018

Rich and interesting strategies don’t come out of nowhere. The most effective and creative thinking draws on culture and consumers and different disciplines to provide inspiration points and real insight.  So for Noisy Thinking on 26th April we’ve invited 5 experts from different disciplines to share their most useful ’tools’, frameworks, or ways of thinking so you can take them away and use them at your desk the next day. These are the disciplines and expert practitioners we’ve asked to take part:

Chris Arning – Semiotics

Alex Steer – Data analytics

Dr. Adam Gill – Anthropology

George Webster – Future thinking 

Lucas Galan – Digital Forensics

Each of them is going to give a brief introduction to applying their discipline to strategic thinking, and give you 5 tools to help you do it yourself.