APG Thinking Around Corners

New ways to answer the hard questions

This series is designed to provide unconventional and creative solutions to strategic questions.

In association with Firefish.

Upcoming Events

Thinking Around Corners on Climate Change: 25th November


What can planners and strategists actually do about it?


APG Thinking Around Corners aims to tackle some of the tougher questions, and you can't get much more serious than climate change.

But what can we actually do about it as individuals and professionals advising clients? We don't claim to have all the answers but we're determined to be focused on action.

We will start by pinpointing exactly what the science is saying, how policy and society are already changing as a result, what 'fixing' it means, and how it's relevant to the communications and marketing industry.

Jeremy Mathieu is the BBC's Sustainability advisor and will give us the low-down on precisely what is going on and the start of a prescription for action.

Ben Essen is CSO at Iris and the leader of Create and Strike. We've asked him to tell us what worked and what didn't, what he has learned from the experience, and what we can all do differently as a result.

Robert McFaul is Client director and co-lead at Mindshare Purpose

Pauline Robson is Managing Partner at MediaCom

Event Details: 

Date: Monday 25th November 2019

Time: Doors Open 6pm, Starts 6.30pm

Venue: AMV BBDO, Bankside 3, 90 Southwark St, London SE1 0SW

Tickets: Entry by ticket* only. APG Members £5+vat, Non Members £35+vat
*these tickets are non-refundable


Jeremy Mathieu
Sustainability Advisor at BBC, freelance sustainability consultant and trainer
Ben Essen
Chief Strategy Officer at Iris
Robert McFaul
Client director and co-lead Mindshare Purpose
Pauline Robson
Managing Partner at MediaCom
Show More


Past Events

APG Thinking Around Corners

Speakers: Alaina Crystal, Chris Baker and Zoe Scaman 

Insights that Build Business

20 March 2019

Speakers: Richard Shotton & Martin Weigel

How do you get people to entertain facts that don't accord with their world view?

8 May 2018

Speakers: Richard Shotton, Mark Bell and Denise Hampson

How do How do you get people to subscribe when they can get it for free?

17 May 2017

Thinking Around Corners.png

Speakers: Vicki Holgate, Andrew Tenzer and Jem Fawcus

'Consumer' is a dirty word

20 November 2018

Speakers: Dr Alastair Goode & Jon Leach

How do you transform when people don't want to change?

29 November 2017

Speakers: Craig Mawdsley, Errol McKellar, Pete Buckley & Richard Bartlett

How do you make people healthier?

18 July 2018

Speakers: Tracey Follows, Alex Lewis and Nick Hirst

How do you get people to value a service they rarely or never use?

26 July 2017

  • Black Facebook Icon
  • Black YouTube Icon
  • Black Twitter Icon
  • APG Podcast
  • Black LinkedIn Icon
  • Black Instagram Icon