APG Thinking Around Corners

New ways to answer the hard questions

This series is designed to provide unconventional and creative solutions to strategic questions.

In association with Firefish.

Upcoming Events

Thinking Around Corners on Climate Change: 25th November

What can planners and strategists actually do about it?

APG Thinking Around Corners aims to tackle some of the tougher questions, and you can't get much more serious than climate change.

But what can we actually do about it as individuals and professionals advising clients? We don't claim to have all the answers but we're determined to be focused on action.

We will start by pinpointing exactly what the science is saying, how policy and society are already changing as a result, what 'fixing' it means, and how it's relevant to the communications and marketing industry.

Jeremy Mathieu is the BBC's Sustainability advisor and will give us the low-down on precisely what is going on and the start of a prescription for action.

Ben Essen is CSO at Iris and the leader of Create and Strike. We've asked him to tell us what worked and what didn't, what he has learned from the experience, and what we can all do differently as a result.

Robert McFaul is Client director and co-lead at Mindshare Purpose

Pauline Robson is Managing Partner at MediaCom