APG
- Apr 24, 2018
- 3 min
Information Diet | Faris Yakob
This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He believes that strategists need to be curious and stay curious and the only way to do that is to excersise your brain as you do your body. One important aspect of fitness is diet. Here he gives you a look at the information diets of different strategists, via a Q&A. Faris Yakob| Co-founder of Genius Steals, a nomadic creative consultancy 1.
APG
- Apr 24, 2018
- 7 min
What You Think Is A Function Of The Ideas You Consume
Within our industry, Faris Yakob is well known as a high performance cognitive athlete. He is one of the most consistently interesting, stimulating, provocative thinkers around. His work draws an eclectic variety of sources, from evolutionary psychology to poetry to pop culture. He’s also given a lot of thought to what makes a healthy information diet. So I’m delighted he’s agreed to contribute a post to this series – and to answer our Info Diet Q&A. Enjoy! - Ian Leslie, APG
APG
- Apr 18, 2018
- 2 min
Information Diet | Ian Leslie
This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He believes that strategists need to be curious and stay curious and the only way to do that is to excersise your brain as you do your body. One important aspect of fitness is diet. Here he gives you a look at the information diets of different strategists, via a Q&A. Ian Leslie| Brand Strategist and Author 1. Outside of ad industry/marketing
APG
- Apr 18, 2018
- 1 min
Information Diet | Kevin Chesters
This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He believes that strategists need to be curious and stay curious and the only way to do that is to excersise your brain as you do your body. One important aspect of fitness is diet. Here he gives you a look at the information diets of different strategists, via a Q&A. Kevin Chesters| Chief Strategy Officer at Ogilvy & Mather 1. Outside of ad i
APG
- Apr 17, 2018
- 4 min
Information Diet | Katie Mackay-Sinclair
This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He believes that strategists need to be curious and stay curious and the only way to do that is to excersise your brain as you do your body. One important aspect of fitness is diet. Here he gives you a look at the information diets of different strategists, via a Q&A. Katie Mackay-Sinclair | Partner at Mother London 1. Outside of ad industry/m
APG
- Apr 6, 2018
- 4 min
Can Planners Really Find An Insight In An Hour?
Why the demand for ‘quick-turnaround insights’ devalues great Planning and what we can do about it. In 2011, Richard Huntington wrote a presentation called: ‘What’s So Good About Trends?’ where he explained that a great insight is ‘a revelation’. The opening slide from Richard’s presentation Back in 2011, I was a qualitative researcher, and hadn’t yet made the leap from research into my first planning role. Reading Richard’s presentation and discovering the romance of finding
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