APG

The Home for Planners & Strategists

Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

Thinking Around Corners

May 31, 2018
4 min

Thinking Around Corners

The fourth instalment of Thinking Around Corners, run in partnership with the Firefish, took place at Google’s HQ in central London and the packed out audience had high expectations. Understandable, given the resounding success and positive feedback from our previous sessions. Industry stalwarts Martin Weigel, Head of Planning, Wieden + Kennedy, Amsterdam and Richard Shotton, Deputy Head of Evidence at MG OMD were primed and ready to use unconventional thinking and uncommon s

International Strategy Slam

May 10, 2018
2 min

International Strategy Slam

If you’re one of the few people who prefer relevant and efficient communication to another cool ad, we’ve got something for you. The International Strategy Slam enters its fourth year. So far, we’ve had slammers from Germany, Austria, and Switzerland. Now we open our stage to slammers from all over Europe and we want you to be one of them. Three categories. Nine minutes. Endless brilliant thoughts. It doesn’t matter if you do start-up strategy, brand strategy, or communicatio

Information Diet | Tom Chatfield

May 9, 2018
3 min

Information Diet | Tom Chatfield

This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He believes that strategists need to be curious and stay curious and the only way to do that is to excersise your brain as you do your body. One important aspect of fitness is diet. Here he gives you a look at the information diets of different strategists, via a Q&A. Tom Chatfield 1. Outside of ad industry/marketing sources, what are your d

How Technology Can Feed Curiosity

May 9, 2018
3 min

How Technology Can Feed Curiosity

Throughout this series, we’ve emphasised the need to be open to insights and stimuli from outside the industry. For this final chapter in our series, I’ve decided to invite a non-planner into the fold to share with us his thoughts on curiosity, creativity and technology. Tom Chatfield is a thinker and writer that you should be following closely if you’re not already. He’s one of our most perceptive and erudite commentators on technology. If you want to understand technology’s

Staying Curious; You Should Be T-Shaped

May 1, 2018
4 min

Staying Curious; You Should Be T-Shaped

There’s so much stuff to know and learn about. How do you choose where to start – or where to end? You know how you read a book about, say, evolutionary psychology, and find it really super-interesting, and then three months later someone asks you about it and you can’t remember a bloody thing? OK, glad it’s not just me. In fact, it’s most of us. Scientists who study the “forgetting curve” have found that it is steepest in the 24 hours after we have consumed information. One

Information Diet | Raquel Chicourel

May 1, 2018
3 min

Information Diet | Raquel Chicourel

This is part of the series 'How to be Curious - Cognitive Fitness for Planners' by Ian Leslie, our APG Guest Editor during April 2018. He believes that strategists need to be curious and stay curious and the only way to do that is to excersise your brain as you do your body. One important aspect of fitness is diet. Here he gives you a look at the information diets of different strategists, via a Q&A. Raquel Chicourel | Chief Strategy Officer at M&C Saatchi London Before I go