Articles

It’s a first. Proper community thought leadership on AI and the future for planners. By the community, for the community.

‘The future’s bright. The future’s Orange’ is one of my all-time favourite lines...

I like planners. In fact I like them a lot. My job means I mostly hang out with other planners of all ages and stages...

‘Humans Wanted’. Well, that turned out to be a particularly resonant rallying call. At the end of last week Tom Roach and I put out a...

This is a call to arms for strategy people to join a new APG GenAI & AI Working Group that aims to get the best from the technology for...

A point of view on the APG’s updated Strategy Skills Survey and what we have learned from it...

It's clear that despite the potentially polarising nature of the event's title, some common themes were unearthed during the session...

When you become a member of the APG you get a lot of really useful free stuff like access to our Think Tank with awards papers, video...

Tom Roach, VP of Brand Strategy at Jellyfish shares his fresh perspectives on some of the new and different ways to be a planner these days.

As we experiment with hybrid working we want to know how it is working for you and the whole Planning community...

“What kind of planner are you?” I remember being thrown by that interview question the first time I heard it...

When I started my career in B2B, I wondered what planning looked like in other types of agencies. Were they doing the same things?

Last year I won our agency fantasy football competition, claiming £270 in old tenners that I then had to take to the bank to convert into...

Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the...

What is the role of a planner in planning and a strategist in strategy? It can be such an ambiguous role you can spend half your job figurin