Sarah Newman - APG Director
- Aug 7
- 4 min
APG Strategy Skills Survey 2023 - The Results
A point of view on the APG’s updated Strategy Skills Survey and what we have learned from it...
Catherine Gaunt
- Oct 31, 2022
- 3 min
"Beautifully articulated barbed comments": Do Consumers Kill Ideas?
It's clear that despite the potentially polarising nature of the event's title, some common themes were unearthed during the session...
APG
- Jun 8, 2022
- 2 min
Why it’s good to be a member of the APG
When you become a member of the APG you get a lot of really useful free stuff like access to our Think Tank with awards papers, video...
Tom Roach
- Mar 2, 2022
- 11 min
12 months since moving to Jellyfish, here’s my diary.
Tom Roach, VP of Brand Strategy at Jellyfish shares his fresh perspectives on some of the new and different ways to be a planner these days.
APG
- Nov 4, 2021
- 1 min
Is working life working for you?
As we experiment with hybrid working we want to know how it is working for you and the whole Planning community...
Joe Smith
- Aug 31, 2021
- 3 min
Detectives and Comedians
“What kind of planner are you?” I remember being thrown by that interview question the first time I heard it...
Pete Jackson
- Mar 11, 2021
- 3 min
Planning Meets Sports & Entertainment
When I started my career in B2B, I wondered what planning looked like in other types of agencies. Were they doing the same things?
Loz Horner
- Sep 2, 2020
- 3 min
What Fantasy Football Taught Me About Data
Last year I won our agency fantasy football competition, claiming £270 in old tenners that I then had to take to the bank to convert into...
Denise Williams
- May 27, 2020
- 2 min
Content For A Great CV
Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the...
Ben Shaw
- May 4, 2020
- 7 min
Different roles in Planning and Strategy
What is the role of a planner in planning and a strategist in strategy? It can be such an ambiguous role you can spend half your job figurin
Ruth Yearley
- Apr 27, 2020
- 3 min
A Guide To Planning When Things Aren't Going T Plan: Planning in Unprecedented Times
I have never heard the word unprecedented spoken so many times as I have in the past month or so. So often, in fact, that I sometimes...
Jen Smith
- Apr 6, 2020
- 5 min
How To Get Your Brand Noticed
I went to meet with a marketing director the other day for a cup of tea and a catch-up. He is an old colleague who now works for a large...
Raquel Chicourel
- Mar 23, 2020
- 3 min
WHAT WE ALL DO NOW WILL BE REMEMBERED ALWAYS
“If you can't handle me at my worst, then you sure as hell don't deserve me at my best.” - Marylin Monroe Strange times we are living. A...
Martin Beverley
- Mar 3, 2020
- 3 min
What makes a brilliant brief and briefing?
Martin Beverley, CSO of adam&eveDDB shares with us his thoughts on what makes a brilliant brief and briefing.
Alaina Crystal
- Feb 24, 2020
- 3 min
Problem solving and having insightful questions
Alaina Crystal covers problem solving and having insightful questions.