Noisy Thinking: Is Fame a Strategy?
‘Fame’ is one of the most talked about and most referenced communications ideas in our industry. It makes daily appearances on briefs, full of passionate ambition but often with little guidance about how you achieve fame at all.
Sarah Newman
May 216 min read
26 signs that creative strategy is alive
This is a post Tom Roach wrote after our final judging for the 2023 APG Creative Strategy Awards. It's fascinating to see the diversity of the papers that were shortlisted.
Tom Roach
May 194 min read
How do you get a job in strategy?
The APG Arrive and Thrive is about bringing people together and helping them navigate a mysterious and sometimes alien world. At a live event in London last week, we asked 5 very senior strategists, who have important roles in the industry, what advice they would give young people trying to find a way in.
Sarah Newman
May 128 min read