APG

The Home for Planners & Strategists

Articles

This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

Onwards and upwards!

May 28, 2020
2 min

Onwards and upwards!

At the APG, we are very aware that this is a tricky time for many strategists. Some are rushed off their feet. Others are on furlough. And some have been made redundant. Whilst we can all be thinking about our next move all the time, for that last group it will have become much more pressing. I fall into that last group. Unfortunately, coronavirus has also brought my job to an end. One thing to remember above all else for anyone finding themselves facing redundancy is that it

CONTENT FOR A GREAT CV

Denise Williams

May 27, 2020
2 min

CONTENT FOR A GREAT CV

Did you know that the maximum time generally taken to read a CV is 30 seconds, and in most instances is more like 7 seconds? That’s the time it takes to make a cup of coffee, or the length of a Tik Tok video. Therefore, your CV needs to work hard for you, and quickly – it needs to make you stand out and differentiate and elevate you from other candidates. Here are some ideas on how to personalise your cv: If you are going to include a profile paragraph at the top of your CV,

The Hustler’s Tool Kit - "How to survive as a first-time freelancer"

May 26, 2020
10 min

The Hustler’s Tool Kit - "How to survive as a first-time freelancer"

So, as a big-time planner, you have suddenly found yourself independent, solo, freelance, free as a bird (or laid off, unemployed, let go and chucked out of the nest, just to bracket off some other ways of describing the situation). Suddenly you are responsible for bringing in the clients, the work and indeed the money. Because, to answer Marvin Gaye’s plaintive query about “what’s going on?”, suddenly, ain’t nothing going on but the rent. In the past you have had the new bus

THIS IS THE TIME FOR THE GREAT RESET

Raquel Chicourel

May 20, 2020
6 min

THIS IS THE TIME FOR THE GREAT RESET

The only way to stay ahead of the curve is to shape it, not predict it. Covid-19 is a tragedy, not an opportunity or a brief. But it’s a tragedy that we can learn and grow from, and one that forces us to question how we do business to adapt to people’s needs and make the world a better place. Not often we get a second chance to re-imagine everything. Now certainly feels like the right time for it. I could write three pages of cultural trends that have emerged from Covid-19 an

Different roles in Planning and Strategy

What two things help me with my job? | Gen Kobayashi

May 4, 2020
2 min

What two things help me with my job? | Gen Kobayashi

THINK: Aim for Zero. World renowned astronaut, Chris Hadfield wrote an incredible book entitled 'An Astronaut's Guide to Life on Earth'. If you haven't read it yet, I'd highly recommend. One of the many points that he makes is that the best astronauts are the ultimate polymaths. You have to be an elite pilot, a skilled engineer and a competent scientist to name but a few skills needed for the job. This means that astronauts are always learning new skills. It's for that reas