Articles

This evening’s Noisy Thinking was an early sell-out on-line, and the largest room in Google’s gorgeous offices was packed. Our three speakers this time were...

The fourth in the Noisy Thinking series for the APG took the beginning of the APG's Autumn programme by storm. This event had sold out shortly after it was announced and every chair was taken – justifiably, as it turned out.

Last night at Google there was a frenzy of interest in Global Planning – how to do it, what makes it great, what makes it terrible, whether there is such a thing (Planners being Planners) or whether it’s all just about connecting with people, whoever or wherever they are. 120 Planners (and we were delighted to welcome Planning God Paul Feldwick amongst them) showed up to hear Guy Murphy , Jackie Hughes and John Shaw shed brilliant light on the subject: ‘ Global or local P

What do you do to win, when you can’t afford to lose? The Account Planning Group brought together four people with radically different...

Last night at Fallon, the APG convened for some more Noisy Thinking about the present and future of planning. This time it was the turn of clients past, present and future to share their views on the state of the discipline and the challenges facing Planners…. Andy Fennell , Group Marketing Director of Diageo; Mark Lund , Partner at NOW and former CEO of COI; Alison Hardy , owner of Headstrong Thinking and former Director of Marketing Services at Doctor Foster: DOH shared

The APG Worlds Collide event certainly lived up to its ‘mind altering’ claim. Four inspiring talks on strategy from four great minds from...

Where is planning going? This was the question that the APG posed on Tuesday 6th March to three planning luminaries- Adam Morgan , Richard Huntington and Cameron Saunders . Hailing from the worlds of consultancy, business and the heart of a creative agency respectively, their perspectives on what planning is doing right, what it’s doing wrong, and where it’s headed were eagerly received by a packed audience at the Wellcome Collection. You can watch the videos here . First

Science and consumer thinking evolve. New models emerge explaining how and why consumers do the things they do, and new techniques arise...

As we understand more about how human beings really work, old ways of thinking are challenged and new models and methods to understand...

Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied...

Barack Obama – millions of participants enlisted to create their own political campaign John Lewis – a business model that inspires...

It has been over 30 years since the first account planner walked the earth. Since then account planning has developed into a job function...