Articles

Last night at Fallon, the APG convened for some more Noisy Thinking about the present and future of planning. This time it was the turn of clients past, present and future to share their views on the state of the discipline and the challenges facing Planners…. Andy Fennell , Group Marketing Director of Diageo; Mark Lund , Partner at NOW and former CEO of COI; Alison Hardy , owner of Headstrong Thinking and former Director of Marketing Services at Doctor Foster: DOH shared

The APG Worlds Collide event certainly lived up to its ‘mind altering’ claim. Four inspiring talks on strategy from four great minds from...

Where is planning going? This was the question that the APG posed on Tuesday 6th March to three planning luminaries- Adam Morgan , Richard Huntington and Cameron Saunders . Hailing from the worlds of consultancy, business and the heart of a creative agency respectively, their perspectives on what planning is doing right, what it’s doing wrong, and where it’s headed were eagerly received by a packed audience at the Wellcome Collection. You can watch the videos here . First

Science and consumer thinking evolve. New models emerge explaining how and why consumers do the things they do, and new techniques arise...

As we understand more about how human beings really work, old ways of thinking are challenged and new models and methods to understand...

Dave Trott is amongst the best-known names in advertising. He’s responsible for a string of memorable campaigns, has worked and studied...

Barack Obama – millions of participants enlisted to create their own political campaign John Lewis – a business model that inspires...

It has been over 30 years since the first account planner walked the earth. Since then account planning has developed into a job function...