Articles

What is Planning anyway? It used to be simple. "The planner brings not simply research, but also the use of data, into every stage of...

Alex Dobson asks John Shaw: What is Planning? Did you always want to be a Planner? Is it difficult to become a Planner? Join a grad scheme o

Our first 'How to Win' Evening for the APG 2015 Creative Strategy Awards in association with Google. We heard from Craig Mawdsley, Joint...

WHAT’S YOUR OFFICIAL JOB TITLE? Strategist in The Zoo at Google HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? Help brands make...

Getting your paper shortlisted is dead easy, as long as you follow these simple guidelines: Read a lot of past papers The only reliable...

Alex Dobson asks Ben Essen, CSO at iris: What is Planning?What makes Planning challenging? Is it easy to get into Planning? Do Planners need

A guide to books about account planning from the first in 1987 to today with a plea for people to pledge for the brand new book about the...

A bit about the author ...Gerard Smith is a former Planning Director at major agencies in the UK and US and is now an associate at a...

WHAT’S YOUR OFFICIAL JOB TITLE? As of 3 weeks ago, Planning Director, Memac Ogilvy, Qatar HOW WOULD YOU DESCRIBE TO YOUR DAD WHAT YOU DO?...

First of all, an apology. There isn’t a simple, ten-point plan you can follow to become a CSO. Or if there is, no one told me! What I can...

WHAT’S YOUR OFFICIAL JOB TITLE? Senior Planner at Recipie HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I work out what we have to say...

It's going to be an unbeatable evening: Luis Toledo is flying in from Puerto Rico to present his Grand Prix-winning paper on Banco...

Alex Dobson asks Matthew Heath, Chairman & CSO at M&C Saatchi Group/LIDA: What is Planning? Did you always want to be a Planner?

Alex Dobson asks Rebecca Moody, former CSO at Ogilvy & Mather: What is Planning? What makes a good Planner? What makes Planning challeng

WHAT’S YOUR OFFICIAL JOB TITLE? Planning Partner at Adam&EveDDB HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? You know the guys that...