APG
- Jan 12, 2015
- 2 min
A Forward from Debbie Klein - Chair of Judges for APG 2015 Awards
I am delighted to be Chairing the final judging panel for the 2015 APG Creative Strategy Awards in association with Google. As a former...
APG
- Jan 9, 2015
- 6 min
2015 - The Year Ahead in Strategy
It’s time to take a leap of faith 2015 needs to be the year that strategy stops standing on the precipice, wondering whether to change...
APG
- Jan 8, 2015
- 2 min
APG Annual Conference | Big Thinking on Strategy
The Annual Conference which felt like the year’s highlight brought home to us just how much strategy needs to change to keep up with the...
APG
- Jan 6, 2015
- 1 min
Day in the Life of David Bain
WHAT’S YOUR OFFICIAL JOB TITLE? Planning Partner at BMB HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I go into rooms and say things to...
APG
- Jan 6, 2015
- 3 min
Day in the Life of Conor Barry
WHAT’S YOUR OFFICIAL JOB TITLE? Planner at Forever Beta HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I think about how a brand or...
APG
- Jan 4, 2015
- 10 min
The Future of Brand Building is Triangular
This essay was submitted to, and shortlisted for, the Admap Prize 2014 and is reproduced with the kind permission of warc. This essay is...
APG
- Nov 24, 2014
- 3 min
There is no such thing as a bad client
There is one subject that people like me on blogs like this rarely address. While we devote acres of prose and polemic to everything from...
APG
- Oct 23, 2014
- 1 min
Get your hands dirty with Google Tools
This session is designed to familiarise you with the latest suite of tools that provide access to some of the vast amounts of data held...
APG
- Oct 22, 2014
- 2 min
A Nosey into the Future - Visuals, Brands, and Why We Buy
As market researchers, we spend our days delving into the minds of others. So when the APG organised an evening of neuro- multi-sensory...
APG
- Oct 16, 2014
- 4 min
Why strategy should be seen as a soap opera
The work of a strategist is a never-ending process that is constantly evolving as new problems occur and unforeseen dramas take place,...
Lucian Trestler
- Oct 15, 2014
- 3 min
APG Big Thinking on Strategy – 1 Thing I Learned From Each Speaker
Rather than try and summarise the varied points of discussion around, and different perspectives on strategy into one neat article, I...
APG
- Oct 14, 2014
- 1 min
Visual Futures (with Coley Porter Bell)
Is a new-style event where we look into the impact of system 1 and system 2 thinking on how we choose and buy brands and how successfully...