APG
- Feb 13, 2015
- 2 min
How to Win Evening (1)
Our first 'How to Win' Evening for the APG 2015 Creative Strategy Awards in association with Google. We heard from Craig Mawdsley, Joint...
APG
- Feb 12, 2015
- 3 min
Day in the Life of Julian Saunders
WHAT’S YOUR OFFICIAL JOB TITLE? Strategist in The Zoo at Google HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? Help brands make...
APG
- Feb 11, 2015
- 2 min
How to get your paper shortlisted – top tips from this year’s Chair of Shortlisters
Getting your paper shortlisted is dead easy, as long as you follow these simple guidelines: Read a lot of past papers The only reliable...
Ben Essen
- Feb 10, 2015
- 1 min
What is Planning? With Ben Essen
Alex Dobson asks Ben Essen, CSO at iris: What is Planning?What makes Planning challenging? Is it easy to get into Planning? Do Planners need
APG
- Feb 9, 2015
- 1 min
The History of Books about Planning
A guide to books about account planning from the first in 1987 to today with a plea for people to pledge for the brand new book about the...
APG
- Feb 9, 2015
- 6 min
Planning for the Future of Media
A bit about the author ...Gerard Smith is a former Planning Director at major agencies in the UK and US and is now an associate at a...
APG
- Feb 5, 2015
- 3 min
Day in the Life of Simin Radmanesh
WHAT’S YOUR OFFICIAL JOB TITLE? As of 3 weeks ago, Planning Director, Memac Ogilvy, Qatar HOW WOULD YOU DESCRIBE TO YOUR DAD WHAT YOU DO?...
APG
- Jan 30, 2015
- 4 min
How to be a Chief Strategy Officer
First of all, an apology. There isn’t a simple, ten-point plan you can follow to become a CSO. Or if there is, no one told me! What I can...
APG
- Jan 29, 2015
- 3 min
Day in the Life of Dom Roe
WHAT’S YOUR OFFICIAL JOB TITLE? Senior Planner at Recipie HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I work out what we have to say...
APG
- Jan 29, 2015
- 1 min
APG Creative Strategy Awards 2015 - Launch Party
It's going to be an unbeatable evening: Luis Toledo is flying in from Puerto Rico to present his Grand Prix-winning paper on Banco...
Matthew Heath
- Jan 22, 2015
- 1 min
What is Planning? With Matthew Heath
Alex Dobson asks Matthew Heath, Chairman & CSO at M&C Saatchi Group/LIDA: What is Planning? Did you always want to be a Planner?
Rebecca Moody
- Jan 22, 2015
- 1 min
What is Planning? With Rebecca Moody
Alex Dobson asks Rebecca Moody, former CSO at Ogilvy & Mather: What is Planning? What makes a good Planner? What makes Planning challeng