Planner at Apple in San Francisco
In June 2014, my wife, son and I moved from London to San Francisco and I started a new job as a planner at Apple. I’d spent 8 years in...
APG
Apr 24, 20151 min read
The future's bright... (with Hannah Mackenzie)
So far we’ve heard a lot about what will change in the future, and what needs to change in the future…but I want to talk about something...
APG
Apr 14, 20154 min read
The future's bright... (with Enni-Kukka Tuomala)
A few months ago I managed to meet my hero Lena Dunham, the creator, writer, director and star of HBO’s hit show ‘Girls’ who’s written an...
APG
Apr 14, 20152 min read
The future's bright... (with Pippa Morris)
Is the future bright? The question about what the future holds for advertising naturally comes up a lot. Being planners, we like to...
APG
Apr 14, 20152 min read
The future's bright... (with Melanie Arrow)
The future is bright, the future is… The future is so radically indeterminate, so fast changing, so different, so obtuse, so totally...
APG
Apr 14, 20152 min read
How to Write a Winning Strategy Paper – Top Tips from APG Shortlist Chair Craig Mawdsley'
This Warc Webinar, featuring advice on writing papers from Craig Mawdsley, will help you to stand out in creative strategy competitions....
APG
Apr 13, 20151 min read
Day in the Life of Sabine Stork
WHAT’S YOUR OFFICIAL JOB TITLE? Founding Partner at Thinktank International Research Ltd HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO?...
APG
Apr 2, 20153 min read
Day in the Life of Jon Haywood
WHAT’S YOUR OFFICIAL JOB TITLE? I’m Head of Strategy (Amsterdam) HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I’m the CSI of...
APG
Mar 26, 20154 min read
The Ultimate Creative Brief
On Tuesday 24 March, 60 young planners and strategists got together for one of our regular #APGYP sessions generously hosted by MRM, to...
APG
Mar 24, 20152 min read
Innovation by automation – how far do we go?
In a world of increasing innovation, what role do you think automation will have in future creative strategies? My opening question to...
APG
Mar 20, 20153 min read
Meet 'Generation-Alt': where alternatives to authority rule, and it's a good thing
Edward Snowden speaks via video link at Nesta's Futurefest We are heading to a future where alternatives to our established norms will...
APG
Mar 20, 20156 min read
Strategy means different things in different cultures
The first APG Noisy Thinking event of 2015, in association with Flamingo, was held on Wednesday night at Google HQ kicking off this...
APG
Mar 20, 20154 min read
Introduction to Planning
Covering the basics of planning, Sarah Sternberg a Planner at AMV BBDO explains what it means to work in planing. A must watch for anyone...
APG
Mar 12, 20151 min read
Read the first chapter of Nick Kendall's excellent new book
Nick has kindly given us access to the first chapter of his new book, based on a career of thinking about brands at BBH and his 10 years...
APG
Mar 2, 201513 min read
Day in the Life of Mario Morby
WHAT’S YOUR OFFICIAL JOB TITLE? Planning Director at McCann Erickson Birmingham HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? Give...
APG
Mar 2, 20152 min read