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  • APG

Behind the Mirror

An evening of talks, tools, interactive exercises and discussion to demystify qualitative research.

A brief but incredibly useful, interactive session to get the most out focus groups and qual research. You’ll learn about the core skills of listening, interpreting and sifting and have a go in groups. And you can take away tools and approaches that will be useful in your job and in your life…..

The evening will be run by the expert researchers and moderators from The Nursery.

Tips from the Nursery

If you attended this event, check out the handout 'Tips from the Nursery' with a re-cap of what you learned on the night.

Behind the Mirror from an APG Young Planner's Point of View

by: Steven Son - Planner at JWT

Last week, I heard Jon Steel lambast the current state of planning. His main bone of contention was that it is no longer a research based discipline. Although my admiration for him is boundless, I felt it was a little harsh. Since his heyday, the world, let alone the advertising industry, has undergone massive changes. The landscape is much more complex and the role of a planner.... Read more

What did APG Young Planners Say about the event?

"Thought the event was very interesting and good to be taught things that can be applied practically. The guys from The Nursery were really open with answering a few questions afterwards and I managed to take away a some further tips!"

"I really enjoyed the event last night. The guys from the Nursery put on an engaging and really insightful session. I went in with lots of questions, which they seemed to have answered throughout the evening. I found the focus group exercise really helpful, since we don't know what we don't know until we try it."

"Thought it was amazing. It's such a niche area and it was so nice to find others in my position or even looking to get into planning."

"Really great event, run by fantastic team. Enjoyed the practical advice and tips."

"Loved it - super helpful. Especially the Interpreting section. Getting to discuss actual clips of people feeding back on adverts and discussing if we could be cautious or confident."

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