|
Welcome to the Account Planning Group ...
APG Creative Strategy Awards - 8th October 2009 ... A great night out at Delfina in Bermondsey! Click here for details of all the winners.
APG Training Calendar: The programme for 2009 is on the training page ... click here for more details.
The Gold Standard - all the gold winning papers from the APG Creative Strategy Awards 1993-2007. This new book contains all fifty-one gold papers arranged by the different strategic approach demonstrated. With introductory notes by APG Chair Matt Willifer. More details... click here. This book is free with APG membership.
(Note: the APG 2007 Awards book is now available and is also free with APG membership. More details about membership... click here)
WELCOME TO APG MEXICO ... planners in Mexico have formed an association. See their page here.
The 4th APG BATTLE OF BIG THINKING, in association with Campaign. A year's thinking in one day - 26th November 2009
A year's thinking in one day. Here's how it's done....
More than 20 Big Thinkers from seven specialist areas - marketing, planning, innovation, the free space, global thinking, social media - will explain the newest and the biggest things going on in their worlds ... how their Big Thinking leads to Big Ideas. They get 15 minutes each to battle it out, and you decide who wins. The supreme champion is chosen from the winners of the seven rounds. More details and book online at www.battleofbigthinking.com Or contact Celia Miranda at celia.miranda@haymarket.com
Social networking evening meeting -- presentation available to download ... click here (then go down the page)
Two more APGs established: Congratulations to APG Romania and APG Norway. We wish the planning communities in those two countries all success. http://www.apgromania.ro/ http://www.apgnorway.no/
2007 APG Creative Strategy Awards - who won what? .... more details click here

A Masterclass in Brand Planning: the timeless works of Stephen King Marketing and advertising books come and go.... but only a few can be said to be genuinely important: this book is one of that rare breed. Price 20pounds plus postage .... more details and order form click here There's a review in Market Leader click here; and in Admap click here
"Planner v planner" A Campaign article looks at whether comms planners and account planners can do each other's job. Or are two heads better than one? click here
|