Who can enter?
You are welcome to enter the APG Awards regardless of what type of agency you work in: we recognise that great strategic thinking, and the outstanding work it leads to, takes place not just in ad agencies. So we would like to encourage papers from all areas of business communications, such as media agencies, digital agencies, direct marketing, promotional agencies, PR, etc.
Entries from outside the UK are especially welcome. In 2011 a paper from Columbia was joint winner of the Grand Prix
21st January – launch meeting
February – How To Win evening
21st March 12 noon – deadline for entries
late June – announcement of shortlist
5th and 6th September – presentations to judges
September – publication of synopses of shortlisted papers in The Guardian newspaper
10th October 2013 – Awards event
The Stephen King Strategy Agency Of The Year
Each award qualifies for points, and the agency with the most points will be the Stephen King Strategy Agency Of The Year. A Gold will win 7 points; a Silver, 3 points; Bronze, 2 points; Special Award, 1 point; and the Grand Prix, 9 points (i.e. 2 points in addition to 7 for Gold).
- Best presentation to judges
- Best Real time Planning (sponsored by Google)
- Most progressive thinking (sponsored by The Guardian)
- Best brief or input
- Best channel strategy
- Best multi-market planning
- Best use of research
- Best-written paper
Google UK is the title sponsor of the 2013 APG Creative Strategy Awards and we are discussing with others the sponsorship of Special Awards. If you are interested in sponsoring these high-profile Awards please contact Sarah Newman firstname.lastname@example.org or Craig Mawdsley email@example.com
The Rules of Entry
The entry form will be available to download shortly.
1. Entrants must be members of the APG. If there is more than one author at least one must be an APG member. (For authors from outside the UK, this rule does not apply.)
2. The APG member(s) must be the presenter(s) to the final jury if the paper is shortlisted.
3. Your paper must be in written form and must not exceed 2,000 words. State the word-count.
4. You must provide a summary of the paper, maximum 200 words, and this must be included in your paper immediately following the title page.
5. The creative work must have appeared in market between 16th May 2011 and 21st March 2013.
6. Your entry must be signed off by the senior management of all the companies involved in the submission and by your client. You must submit these approvals with your entry, using the entry form.
7. Someone who has left an agency may write a paper under their own name on behalf of that agency, subject to agency and client approval.
8. An agency may submit a paper if the client has since left the agency, provided they have approval and sign-off from that client.
9. Where a person who worked on the strategy is no longer with the agency, then the paper may still be submitted by the agency providing that there is no misleading information about the origin of the ideas.
10. An agency may enter jointly with another agency and such collaboration is welcomed.
11. All entries will be submitted online and details of this will be provided shortly.
12. All papers must be written in English and suitable translations of the work must be provided to allow English-speakers to judge the entry.
13. Each entry must be accompanied by a completed entry form and payment of the appropriate fee.
14. The entry fee is £650 per paper. VAT at 20% . A VAT receipt will be issued. Fees must be paid in pounds sterling using the online payment system provided. There will be a discount for entries paid by credit card on-line of 5%. If you have to withdraw your paper once it has been uploaded the fee will be non-refundable.
15. If your paper is shortlisted, you will be expected to present your case to the judges on 5th or 6th September – either in person in London, or by Google Hangout if you are unable to attend in person.
16. For winning papers, presentation of the Award trophy will be to the principal author. Co-authors and contributing thinkers will be credited and will have the option of purchasing further trophies.
17. World copyright of each entry will pass to the APG and it is the responsibility of the author(s) to ensure that the approvals supplied under Rule 6 are adequate for this purpose.
18. Shortlisted papers will be published in the book “APG Creative Strategy Awards Volume 11″, and online.
19. Amendments and additions to these rules, if any, will be published on this APG website.
More about the general principles of the 2013 APG Creative Strategy Awards in association with Google can be seen here