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David Wilding

David Wilding

Director of Planning

David is one of the best media planners in London. He has a particular interest in behavioural theory, a fascination with neuro-marketing and a mild obsession with trying to catapult brands into the heart of popular culture. He has recently jumped ship from PHD to run planning at Twitter.

Neil Godber

Neil Godber

Head of Planning at JWT London

Neil is a top planner, formerly of BBH and now running Planning in JWT London. He is multi-awarded for at APG Creative Strategy Awards and a winner of the Grand Prix for Dixons in 2011 and an expert in all things effective.

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Dave Masterman

Creative Director at VCCP

David has spent over 20 years in the creative discipline and has previously worked at agencies such as JWT, BBH, Fallon and DDB UK. This gives him the unique insight of having received many briefs from planners over the years. 

The 16 most useful strategy models and frameworks and how to apply them

A half-day workshop with Jon Leach
12th June | Times TBC | Online through Zoom

This brand new, practical half day workshop will teach you how to use the most powerful strategic models available to planners. You’ll learn a series of strategy frameworks that you can use to solve your branding problems, including Brand Positioning, Customer segmentation, Comms, Campaign Planning, Psychology, market insight generation, Project Planning, Selling and much, much more.

Planning guru Jon Leach will give you the theory, case history examples, a step-by step guide for their application and tasks so you can have a go yourself.

If you’ve enjoyed delving into the APG Top and Super Models and thought it’s great, but how do I apply this cerebral thinking to my own brands? This is how.

Workshop Information

12th June




Workshop to be delivered online through Zoom.


£250+vat, APG membership is required to attend this workshop.

*Please note tickets are non-refundable and we can’t offer catch-up sessions on future Workshops, if for any reason, you can’t attend.

Who is running it?
Jon Leach

Jon Leach

Your tutor is Jon Leach who despite starting as a planner in 1984 still works as a jobbing planner to this day. He was initially trained at BMP (the joint home of classic planning, alongside JWT), was re-trained by the radicals at HHCL in the 90’s, survived both the dot-com crash of the early 2000s and the rise of Web 2.0 in the late 2000’s. Since then he has continued to work as a planner with all sorts of digital, public relations, design and sports marketing agencies.

Please fill out the form below to purchase your ticket to this workshop. Please note APG membership is required to attend. If you are unsure of your membership status, please contact

IMPORTANT: Tickets are non-refundable and we can’t offer catch-up sessions on future Workshops, if for any reason, you can’t attend.

Workshop Tickets
APG Workshop Policy
  • Workshops will not be recorded/filmed and we can’t offer catch-up sessions on future courses, if for any reason you can’t attend.

  • On occasion we may need to re-schedule the workshop - we reserve the right to do this at any time although we will aim to give you as much notice as possible.

  • Attendance on workshops is entirely at the discretion of APG. There is no automatic right to attendance.

Workshop Enquiries

If you have any questions about this workshop, please e-mail Alison Trotter -

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