For Planners & Strategists
The Indifference Engine: How to cut through in an age of AI
A series of events designed and hosted by Oli Feldwick to help the Planning community go deeper into specific applied AI topics.
AI isn’t just a tool—it’s your new strategic partner. But it works in strange and sometimes unknowable ways.
This series of events will range from practical techniques and frameworks for today, to rapidly changing behaviours and consumer experiences, to what this means for brand building theory and practice.
This series covers three modules:
Session 1: The Scaffold and the Harness
Monday 5th October 2026 | 5pm-6pm BST | Online
If everyone has the same model, how do we use them to find an edge? This talk will look at the emerging new thinking in how agents, harnesses and tools on top of models are emerging and changing the way we think about work, value and impact.
Session 2: Cheap Talk and Costly Signalling
Monday 19th October 2026 | 5pm-6pm BST | Online
Brands and comms are partly built on signalling - but when the cost to create polished looking outputs drops radically, the equation changes. This session will look at how we should think differently about brand building and where we apply our effort as brands and marketeers.
Session 3: Slop, Drop and Roll
Monday 2nd November 2026 | 5pm-6pm GMT | Online
Convergence, backlash and the cost of being human - AI slop is creating a new and much maligned aesthetic. Previous innovations have led to similar tensions, as new and old techniques compete and collaborate. This session looks at the nuance of how culture, creativity, craft and AI are evolving and may co-exist in the future.
Please note: all events will be held online via Microsoft Teams. If you’ve registered for an event, you will receive the joining link on the morning of the event, along with a reminder email 30 minutes before it begins. Occasionally, these emails may end up in your spam folder, so please check there if you don’t see them in your inbox. Please contact Lexi@apg.org.uk if you have any questions.
Tickets
Session 1: The Scaffold and the Harness
Monday 5th October 2026 | 5pm-6pm BST | Online
Session 2: Cheap Talk and Costly Signalling
Monday 19th October 2026 | 5pm-6pm BST | Online
Session 3: Slop, Drop and Roll
Monday 2nd November 2026 | 5pm-6pm GMT | Online
More about Oli Feldwick
I was, perhaps, destined to end up in advertising. Son of a planner and a qualitative researcher, my early years were spent watching ad-reels instead of postman pat. This was followed by a wasted youth of computer gaming, programming and tinkering. And then jobs in research, digital and integrated agencies. Now working at T&P as Chief Innovation Officer and Partner.
As a Philosophy graduate, I worry about the ethics of advertising and think the industry is at an important turning point with digital marketing. I explored this theme in my 2016 Admap Essay, "The Uncanny Valley of Personalisation", which explored the pitfalls of personalisation in advertising and how to avoid them. I have since written a Dissertation for the IPA Excellence Diploma on “Unleashing Cyborg Creativity”.
I also like trains, obscure walking tours, police procedurals and buying books that I will never get round to reading. I also cook a fabulous bolognese.