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This the part of the site where we upload, and encourage you to send and share lots of interesting stuff about planning and strategy.

Behind the Mirror | A view from Steven Son

Jun 22, 2015
2 min

Behind the Mirror | A view from Steven Son

Last week, I heard Jon Steel lambast the current state of planning. His main bone of contention was that it is no longer a research based discipline. Although my admiration for him is boundless, I felt it was a little harsh. Since his heyday, the world, let alone the advertising industry, has undergone massive changes. The landscape is much more complex and the role of a planner has expanded accordingly. Indeed, there are now many different types of planner to meet a variety

Behind the Mirror

Jun 18, 2015
2 min

Behind the Mirror

An evening of talks, tools, interactive exercises and discussion to demystify qualitative research. A brief but incredibly useful, interactive session to get the most out focus groups and qual research. You’ll learn about the core skills of listening, interpreting and sifting and have a go in groups. And you can take away tools and approaches that will be useful in your job and in your life….. The evening will be run by the expert researchers and moderators from The Nurse

The Ultimate Creative Brief

Mar 24, 2015
2 min

The Ultimate Creative Brief

On Tuesday 24 March, 60 young planners and strategists got together for one of our regular #APGYP sessions generously hosted by MRM, to talk briefs and briefings with Paul Feldwick and Pete Heskett of JWT. Paul's must read new book: 'The Anatomy of Humbug' is reviewed in brief on this site and we were privileged to have both the guru and the senior practitioner present to discuss some of the excellent and thorny questions raised in the discussion. What did APG Young Planners

Speed Mentoring for APG Young Planners

Feb 26, 2015
2 min

Speed Mentoring for APG Young Planners

We have now hosted 2 extremely successful Speed Mentoring events with top CSO's and Heads of Planning and Strategy from the best London agencies. So far, our Young Planners have had the chance to pick the brains of people like: Dom Boyd - Head of Strategy & Planning, adam&eveDDB Craig Mawdsley - Joint CSO, AMV BBDO Neal Fairfield - Head of Planning, Razorfish Rebecca Moody - Chief Strategy Officer, Ogilvy & Mather Clare Philips - Head of Brand Planning, ITV Leo Rayman - Head

'Lets get it on' Boosting Relationships in the Agency

Jul 10, 2014
1 min

'Lets get it on' Boosting Relationships in the Agency

Having good relationships beyond your fellow planners is vital. Being on good terms with account management, creatives and above all clients can kill or cure ideas. But what the hell do they all want? How can you be all things to all people? And are they always right? In this session, we'll hear about Planner Hell and Planner Heaven from… - Preethi Maroli, Global Business Director at JWT - Mick Mahoney, ECD of RKCR Y&R - and Fiona Lovatt, ex-Head of Marketing at Twinings, Mag

Are you a generalist or specialist?

Mar 19, 2014
1 min

Are you a generalist or specialist?

Should my job title on LinkedIn be 'experience design architect' or 'planner'? Should you be a generalist or a specialist? Which is better for long-term career prospects? What are other junior planners doing? This stuff majorly affects early career choices - where you work, on what, with whom. On 19th March at JWT, we've got the awesome Neal Fairfield, Head of Planning @ BMB and the mighty David Hackworthy, CSO @ Fallon to give us their two cents. But this is no lecture - we'

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