APG
- Jan 24, 2019
- 8 min
APG Noisy Thinking | How do you plan?
We thought it would be bracing to start the new year with a fresh look at the basics so we began by asking 3 planners who’ve been doing...
APG
- Apr 6, 2018
- 4 min
Can Planners Really Find An Insight In An Hour?
Why the demand for ‘quick-turnaround insights’ devalues great Planning and what we can do about it. In 2011, Richard Huntington wrote a...
APG
- Feb 25, 2016
- 8 min
12 Interview Tips for wannabe Planners
First the bad news: getting into advertising is tough. Getting into Planning is tougher still. Not because it’s rocket science, but...
APG
- Jan 21, 2016
- 2 min
Think like a CSO (with Dom Boyd)
Mintel’s ‘Think like a CSO’ offers something all-too-rare in today’s #instaculture: an opportunity for the speaker to distill...
APG
- Nov 9, 2015
- 2 min
If I could tell you one thing...
Resist the temptation to think that you can get everything you need or want online. It’s only half the story. You will get a wealth of...
APG
- Jun 22, 2015
- 2 min
Behind the Mirror | A view from Steven Son
Last week, I heard Jon Steel lambast the current state of planning. His main bone of contention was that it is no longer a research based...