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Day in the Life of Aileen Mercado



WHAT’S YOUR OFFICIAL JOB TITLE?

Planner Sr. for Diageo Johnnie Walker, BDF and Campbell’s V8

HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO?

I’m the bridge between people that buy products and the people who make and sell these products, finding the best way to get them in touch.

HOW WOULD YOU ACTUALLY DESCRIBE WHAT YOU DO?

I understand the consumer motivations and behavior in order to represent their voice in every client decision. Analyze trends and data to detect opportunities and interesting innovation and communication territories that bring brand building and stable relationships with our clients consumers.

PLEASE COULD YOU WRITE A SENTENCE OR TWO ON WHAT YOU WERE DOING AT THE FOLLOWING TIMES TODAY/ YESTERDAY

9am Putting all together after the weekend: Reading and answering mails. Checking on-going projects status. Organizing the internal and client meetings during the week.

11am Team work session: Meeting with client to present creative executions with the account and creative team.

1pm Recharging energy: Lunch time

2pm Working alone therapy: Desk and trend research for developing strategic structures for clients.

5pm Preparing in advanced: Internal creative reviews for creative presentations during the week.

7pm The wrap-up: Saving the documents I worked during the day. Checking the agenda for the next day and making a balance of the unfinished and finished tasks.

IF YOU LEFT YOUR JOB RIGHT NOW WHAT WOULDN’T HAPPEN AS A RESULT?

Trends Project

New research tool development

Food for thought presentations for the agency.

WHAT’S THE MOST INTERESTING THING YOU’VE DONE IN THE LAST MONTH?

Assist to the Insight Innovation Exchange Latam 2015.

A deep understanding of Caring at México, from historic and social perspectives.

WHAT’S THE WORST THING YOU’VE HAD TO DO IN THE LAST MONTH?

Facing the lack of organization within some digital magazines, to get some articles published.


WHO DO YOU SIT BESIDE?

No one.

WHAT ARE YOU WEARING TODAY?

Flat shoes, dark blue jeans, casual t-shirt and a kimono style sweater.

WHAT’S THE ONE PIECE OF ADVICE YOU’D GIVE SOMEONE TRYING TO GET YOUR JOB?

Be patient and eager to learn as much as you can from wherever you can.

WHAT’S THE ONE THING YOU WISH YOU’D KNOWN BEFORE YOU STARTED?

The fact that you can’t control it all.

Check out more from our 'Day in the Life' series here: http://www.apg.org.uk/knowledge-dayinthelife

#DayintheLife #PlanningJobs

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