Articles

Three very useful tools. What is interesting about these three tools is that they draw on fundamental and timeless human truths. There...

If I could tell you one thing...It'd be to obsess over being interesting, not over being right. It's quite easy to be right, but often...

I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel...

TIM BROADBENT, Global Effectiveness Director, Ogilvy & Mather “A gentleman with an enormous brain” (Miles Young, Ogilvy) Tim Broadbent...

What is your job title? Strategy Director at Razorfish If you had to describe your job in one sentence, what would differentiate it from...

Matthew Willcox has written a book called ‘The Business of Choice: Marketing to Consumers' Instincts'. It's meant to help understand how...

As someone comparatively new to the advertising industry, I hoped that Paul Feldwick’s latest work, ‘The Anatomy of Humbug’, would provide m

Here are some ideas from top planners in the industry about how you should approach planning. “Get curious” If you’re considering...

Planning is all about new thinking and different ways of looking at old problems. As such it is difficult to suggest a one size fits all way of writing a CV for planning, the best advice is be original! Of course, while that sounds great on paper it’s hard to put in to practice.

Put simply, planners “plan” advertising and communications. At the start of a project they work with the client to decide on the aims of...

As someone who is new to the world of marketing agencies, I initially struggled to get my head around the concept of planning. I had a...

WHAT’S YOUR OFFICIAL JOB TITLE? Junior Planner HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I remember having this conversation, and I...

Last week, I heard Jon Steel lambast the current state of planning. His main bone of contention was that it is no longer a research based...

An evening of talks, tools, interactive exercises and discussion to demystify qualitative research. A brief but incredibly useful,...

WHAT’S YOUR OFFICIAL JOB TITLE? Creative Strategist at VICE Media - Berlin HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I help brands...