A Day in the Life of an APG Young Planner - Zac Masih
WHAT’S YOUR OFFICIAL JOB TITLE? Junior Planner HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I remember having this conversation, and I...
APG
Jun 25, 20153 min read
Behind the Mirror | A view from Steven Son
Last week, I heard Jon Steel lambast the current state of planning. His main bone of contention was that it is no longer a research based...
APG
Jun 22, 20152 min read
Behind the Mirror
An evening of talks, tools, interactive exercises and discussion to demystify qualitative research. A brief but incredibly useful,...
APG
Jun 18, 20152 min read
Day in the Life of Selim Pekin Gungor
WHAT’S YOUR OFFICIAL JOB TITLE? Creative Strategist at VICE Media - Berlin HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I help brands...
APG
Jun 18, 20152 min read
APG 2015 Student and Young Planner Awards Judging Panel
Our judging panel convened yesterday at Twitter to debate the shortlist for these brand new APG awards. A tough task: the authors did...
APG
Jun 17, 20151 min read
Great, profitable, growth-generating brands: What's love got to do with it?
On Tuesday evening we convened at Google for a spirited debate around loyalty and brand growth. The evening was chaired by James Parsons...
APG
Jun 16, 20151 min read
Why 2015 will see less “we believe…” and more “we do…”
The power of purpose is hardly a new idea. The arguments of Sinek, Stengel et al in favour of “why” being more important than “how” or...
APG
Jun 9, 20153 min read
Design Planner Demystified
What is your job title? Planning Director at Coley Porter Bell If you had to describe your job in one sentence, what would differentiate...
APG
May 28, 20152 min read
Brand Strategist Demystified
What is your job title? Strategist (used to be planner, but the department recently switched) If you had to describe your job in one...
APG
May 19, 20154 min read
Day in the Life of Erika Hakansson
WHAT’S YOUR OFFICIAL JOB TITLE? Strategic Planner, at M&C Saatchi Stockholm HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? My mum is...
APG
May 7, 20152 min read
Day in the life of Wouter Boon
WHAT’S YOUR OFFICIAL JOB TITLE? Creative Brand Strategist (freelance) in Amsterdam HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU DO? I help...
APG
Apr 30, 20153 min read
Day in the Life of Aileen Mercado
WHAT’S YOUR OFFICIAL JOB TITLE? Planner Sr. for Diageo Johnnie Walker, BDF and Campbell’s V8 HOW WOULD YOU DESCRIBE TO YOUR MUM WHAT YOU...
APG
Apr 24, 20152 min read
Planner at Apple in San Francisco
In June 2014, my wife, son and I moved from London to San Francisco and I started a new job as a planner at Apple. I’d spent 8 years in...
APG
Apr 24, 20151 min read
The future's bright... (with Hannah Mackenzie)
So far we’ve heard a lot about what will change in the future, and what needs to change in the future…but I want to talk about something...
APG
Apr 14, 20154 min read
The future's bright... (with Enni-Kukka Tuomala)
A few months ago I managed to meet my hero Lena Dunham, the creator, writer, director and star of HBO’s hit show ‘Girls’ who’s written an...
APG
Apr 14, 20152 min read