APG
- Sep 9, 2015
- 1 min
If I could tell you one thing...
I don’t think I really need to advise my younger self, as looking back, I think I had it all sorted then, but things get fuzzier the...
APG
- Sep 9, 2015
- 2 min
Tools I Use
Coaching questions – good for framing client conversations to clarify their objective and identify concerns/aspirations etc. The most...
APG
- Sep 1, 2015
- 2 min
Practical tools and models
Three very useful tools. What is interesting about these three tools is that they draw on fundamental and timeless human truths. There...
APG
- Sep 1, 2015
- 1 min
Obsess over being interesting
If I could tell you one thing...It'd be to obsess over being interesting, not over being right. It's quite easy to be right, but often...
APG
- Aug 17, 2015
- 4 min
Think like a CSO (with Richard Huntington)
I’m not going to pretend that speaking at the APG’s inaugural ‘Think Like a CSO’ (Chief Strategy Officer) sponsored and hosted by Mintel...
APG
- Jul 21, 2015
- 9 min
Tim Broadbent
TIM BROADBENT, Global Effectiveness Director, Ogilvy & Mather “A gentleman with an enormous brain” (Miles Young, Ogilvy) Tim Broadbent...
APG
- Jul 3, 2015
- 2 min
Digital Planning Demystified
What is your job title? Strategy Director at Razorfish If you had to describe your job in one sentence, what would differentiate it from...
APG
- Jul 3, 2015
- 1 min
Lunchtime Event with Matthew Willcox
Matthew Willcox has written a book called ‘The Business of Choice: Marketing to Consumers' Instincts'. It's meant to help understand how...
APG
- Jul 1, 2015
- 3 min
A Review: The Anatomy of Humbug
As someone comparatively new to the advertising industry, I hoped that Paul Feldwick’s latest work, ‘The Anatomy of Humbug’, would provide m
APG
- Jun 30, 2015
- 2 min
How do I think like a planner?
Here are some ideas from top planners in the industry about how you should approach planning. “Get curious” If you’re considering...
APG
- Jun 30, 2015
- 2 min
Get a Job in Planning | CV & Interviews
Planning is all about new thinking and different ways of looking at old problems. As such it is difficult to suggest a one size fits all...
APG
- Jun 30, 2015
- 3 min
All About Planning | The Role, the Origins and the Agency
Put simply, planners “plan” advertising and communications. At the start of a project they work with the client to decide on the aims of...