Mark Bell on 'What is a Brand Nowadays?'
I’m sorry to open by being boring or indeed obvious, but a brand nowadays is no different from when Bass registered the red triangle 130...
APG
Feb 23, 20162 min read
Dom Boyd on 'What is a Brand Nowadays?'
"Strategists need to act as brand entrepreneurs that approach their client brands as ‘software’ that is constantly evolving and updating,...
APG
Feb 17, 20162 min read
Advice to my younger self
I have some bite-size snacks of advice to serve up as appetisers to my younger self, which I won’t mind him taking or leaving, before I bring out a one-dish, main course of ‘shut up and listen’ advice that he must swallow whole before he’s allowed to leave the table.
Ruairi Curran
Feb 16, 20163 min read
I like it when we all watch the same thing
It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this...
APG
Feb 15, 20163 min read
The first text in the IPA Diploma is Stephen King's "What is a Brand?"
It offers a salutary warning to anyone trying to think about the question that is the agenda for APG's first Noisy Thinking event of the...
APG
Feb 12, 20164 min read
A new year, a new-look APG
Hello, As new Chair of the APG, I'm filled with genuine excitement. First, because the APG is in rude health. This is in no small part...
APG
Feb 9, 20162 min read
‘Future. Now’. A new agenda for a new age
Hello As new chair of the APG I’m filled with a sense of excitement both in terms of what the APG has already achieved and the...
APG
Feb 8, 20161 min read
Provocation & Brand Reinvention
Wednesday night we attended our first APG event of 2016 held at Mintel, which promised to ‘inspire and provoke’; followed by a belated...
APG
Jan 29, 20162 min read
Think like a CSO (with Matt Willifer)
Matt’s career combines classic brand planning with cutting edge digital expertise. Matt joined BMP DBB from Oxford University in 1995 on...
APG
Jan 22, 20164 min read
Think like a CSO (with Dom Boyd)
Mintel’s ‘Think like a CSO’ offers something all-too-rare in today’s #instaculture: an opportunity for the speaker to distill...
APG
Jan 21, 20162 min read
New Skills-Based Training Programme for 2016
During the latter part of 2015 we did a review of our training to make sure that it’s giving you what you need. We asked all of our...
APG
Jan 20, 20162 min read
The Year Ahead for Planning
Legend has it that George W. Bush once dismissed French business culture, by saying: “They don’t even have their own word for...
APG
Jan 11, 20164 min read
Happy New Year to all our members, followers and supporters
We’re back with a new Chair, a packed agenda of events and new ideas for training as the year progresses. First it’s a great big welcome...
APG
Jan 4, 20162 min read
Top 10 Tips To Fast Track Your Career As A Junior Planner | A view from Charles Oben
Staying true to my promise of attending more APG events after really enjoying the APG's Noisy Thinking About Planning In A...
APG
Dec 10, 20154 min read
The Time Has Come to Say Goodbye
The time has come to say Goodbye. It's been a privilege and an honour to be able to serve as Chair of the APG for the last two years....
APG
Dec 4, 20154 min read