Articles

Matt’s career combines classic brand planning with cutting edge digital expertise. Matt joined BMP DBB from Oxford University in 1995 on...

Mintel’s ‘Think like a CSO’ offers something all-too-rare in today’s #instaculture: an opportunity for the speaker to distill...

During the latter part of 2015 we did a review of our training to make sure that it’s giving you what you need. We asked all of our...

Legend has it that George W. Bush once dismissed French business culture, by saying: “They don’t even have their own word for...

We’re back with a new Chair, a packed agenda of events and new ideas for training as the year progresses. First it’s a great big welcome...

Staying true to my promise of attending more APG events after really enjoying the APG's Noisy Thinking About Planning In A...

The time has come to say Goodbye. It's been a privilege and an honour to be able to serve as Chair of the APG for the last two years....

Having one year of planning experience is like being 15 and given the keys to a Ferrari. There’s an adventure under that bonnet, and...

Do join us for our last APG Young Planner evening of the year on Thursday 26th November at 6.30pm. The theme is careers and networking...

Last week I attended my first APG Noisy Thinking event. Soon after, I thought to myself, “Why haven’t you come to more of these?”...

The semiotician Virginia Valentine used to talk about ‘Not-ness’. It’s an incredibly useful concept to use when thinking about brands....

Resist the temptation to think that you can get everything you need or want online. It’s only half the story.

On Friday night the planning world glittered and sparkled with wit, strategic brilliance (and some fabulous outfits). 225 people packed...

On Friday we announced the winners of the 2015 APG Creative Strategy Awards. Congratulations to all of the worthy winners! As this year's...

Preparing for the APG ‘think like a CSO’ event, hosted and made possible by Mintel, made me think about how I think. Which may be a...