Articles

Let's face it, who’s got time to read the ever expanding recommended reading list that planners impose on each other? And no I haven’t...

When I were a little girl there was a programme on Saturday morning telly called “Why Don’t You?” which had a theme tune that ended “Why...

I’d like the theme to be about widening your field of vision and forcing yourself to connect a wider variety of seemingly disparate...

First the bad news: getting into advertising is tough. Getting into Planning is tougher still. Not because it’s rocket science, but...

I’m sorry to open by being boring or indeed obvious, but a brand nowadays is no different from when Bass registered the red triangle 130...

"Strategists need to act as brand entrepreneurs that approach their client brands as ‘software’ that is constantly evolving and updating,...

I have some bite-size snacks of advice to serve up as appetisers to my younger self, which I won’t mind him taking or leaving, before I...

It’s increasingly a “look at that” world and this clearly provides an opportunity for brands to be the “that”. We risk overstating this...

It offers a salutary warning to anyone trying to think about the question that is the agenda for APG's first Noisy Thinking event of the...

Hello, As new Chair of the APG, I'm filled with genuine excitement. First, because the APG is in rude health. This is in no small part...

Hello As new chair of the APG I’m filled with a sense of excitement both in terms of what the APG has already achieved and the...

Wednesday night we attended our first APG event of 2016 held at Mintel, which promised to ‘inspire and provoke’; followed by a belated...

Matt’s career combines classic brand planning with cutting edge digital expertise. Matt joined BMP DBB from Oxford University in 1995 on...

Mintel’s ‘Think like a CSO’ offers something all-too-rare in today’s #instaculture: an opportunity for the speaker to distill...

During the latter part of 2015 we did a review of our training to make sure that it’s giving you what you need. We asked all of our...